COMMUNITY ACTION COALITIONsuggestions for digital marketing

AGENDAaboutwebsitesocialseo

ABOUT

“poverty ends here.”

housing, financial assistance, food & clothing

founded in 1966

non-profit

GOALSmove into 21st

century

informcommunity

inform participants

make donating

easy

involve community

increaseSEO

TARGETS

volunteers donors

participants

TOOLS TO REACH THEM

volunteers donors participants

websitesocial seo

PLANS FOR WEBSITEimprove usability>more direct and secure methods for donations>easier access to volunteer info and events

enhance credibility>highlight United Way>include member information

wireframe

PLANS FOR SOCIAL

recruit student volunteers!

81.6%79.6%

of 18-24 year-olds

of full-time students

use social media regularly

SOCIAL MEDIA is the bestplatform to target

STUDENTS

ANALYZE MEDIA CHANNELS

http://www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-instagram-snapchat-most-popular-social-network/373043/

optimize FACEBOOK usage

incorporate VIDEO>YouTube beats Facebookfor most engaged users

>Videos are a great way toshow the good workbeing done!

MEASURE, FIX, REPEAT!

point system“like”= 1 point“comment”= 3 points“share” = 5 points

figure out what kinds of posts

students respond best to

SEOlink building

keyword research & targeting

accessible, quality content

SEARCH ENGINE OPTIMIZATION

PYRAMID

PLANS FOR SEOsite architecture

text in web header

anchor text

images with alt tag

ANCHOR TEXT

should be anchored

IMAGE ALT TAGS

should say: “housing consultation”

MEASUREMENTset up

GOOGLE ANALYTICS

account

embed tracking

codekeep watch

OBJECTIVEMETRIC

conversions for participants

(applications)

organic search traffic as a percentage of

overall traffic

increase by 50% in the nexttwo months

increase by 20% in the nexttwo months

REVIEW

donors: websitevolunteers: socialparticipants: seo

BECOME A VOLUNTEER!

CAC is alwayslooking for volunteers!

Maybe YOU canhelp with their

digital marketing!

QUESTIONS?THANK YOU!