For Immediate Release July 2, 2012  

CABLE MARKETING VETERAN DENA KAPLAN NAMED CHIEF MARKETING OFFICER AT THE HUB TV NETWORK

LOS ANGELES – Cable television marketing executive Dena Kaplan has been named Chief Marketing Officer for The Hub Television Network, a destination for kids and their families, it was announced today by Margaret Loesch, President & CEO of The Hub, to whom she’ll report. She will join The Hub in late July from her previous post as Senior Vice President of Marketing at NFL Network. The Hub is a joint venture of Discovery Communications and Hasbro, Inc. “Dena is an exceptional and well-respected marketing executive with a proven track record as an innovator and creative force in cable television marketing,” said Ms. Loesch. “As we expand the reach of The Hub brand, she is the ideal choice to take us into the future. Of particular value to us as an emerging network will be her skills in developing marketing initiatives to support Discovery’s affiliate marketing team and their drive to continue to build distribution. We’re delighted to have her as part of our team.” “My mission is to take The Hub from a challenger brand to an essential brand for consumers, distributors and advertisers alike,” said Ms. Kaplan. “I am thrilled about the opportunity to work with Margaret and the Hub team to grow the brand across multiple content platforms.” As CMO at The Hub, Ms. Kaplan will be responsible for the marketing, branding and promotional strategy for the network, conceptualizing, developing and executing marketing strategies, tactics and programs. She will have oversight of consumer and affiliate marketing, creative services, digital content and digital cross-platform initiatives. Ms. Kaplan joined the NFL Network, in 2007, most recently having oversight of all brand and marketing strategies for NFL Network and the subscription product NFL RedZone. During her tenure Kaplan developed an integrated media brand architecture for all NFL Media brands,

launched NFL RedZone, and increased network audience awareness, viewership and engagement. Kaplan also helped grow network distribution by conceiving and executing NFL Network co-branded initiatives with affiliated partners such as “Keep Gym in School,” NFL Network’s first-ever public service program dedicated to restoring physical education in America’s public schools across the nation.

She joined NFL Network after 10 years with Game Show Network rising to Senior Vice President, Marketing. Among her achievements during her tenure she successfully implemented the re-branding of the channel from Game Show Network into GSN, the network for games. Prior to her time at GSN, Kaplan worked on the cable operator side, at Cablevision, serving as Managing Director of Sales at Rainbow Advertising Sales Company. Before that, she served as Account Executive for Warner Cable.

Ms. Kaplan is the recipient of numerous major awards in the television industry. She has been honored with a Sports Emmy® for Outstanding TV advertising for NFL Media and other Sports Emmy® nominations. She has also won numerous Clio, Cannes Silver Lion, Promax/BDA and CTAM Mark Awards. In 2007, she received the prestigious Cable Television Public Affairs Association's "Public Affairs Achievement Award" and in 2004 was inducted as a “Wonder Woman of Cable” by Multichannel News and WICT. She has also been nominated as a “Woman to Watch” by The Hollywood Reporter.

She attended Boston University where she earned a master’s degree in Counseling Psychology after graduating Cum Laude with a bachelor’s degree in English Literature.

She is a member of CTAM, Promax/BDA, Women in Cable & Telecommunications Association, Hollywood Radio & TV Society, Academy of Television Arts & Sciences, Cable Advertising Bureau, Cable in the Classroom and the National Cable & Telecommunications Association.

About The Hub THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page. Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork Note: For artwork, visit www.press.discovery.com

--The Hub--

Information: Mark J. Kern (818) 531-3670

Mark_Kern@hubtv.com