Cable CastingCable CastingCable CastingCable CastingBrand Building with Indian RailwayBrand Building with Indian RailwayBrand Building with Indian RailwayBrand Building with Indian Railway

www.cablecasting.in

Innovation in Commercial Earnings & Passenger Convenience

AgendaAgendaAgendaAgenda

Sl. Agenda Duration

1. Project – An Introduction 2 Min

2. About the Presenter 2 Min

3. Our Expertise 2 Min

4. About CableCasting 10 Min

5. CableCasting – Advertisement Benefits 5 Min

6. Our Competitive Rates & Eyeball 3 Min

7. Benefits for State Govt. to Advertise with Us.

2 Min

8. How do we go Ahead? 4 Min

Total Duration 30 Min

About the AuthorAbout the AuthorAbout the AuthorAbout the Author

Experience to work with Key Global, Technology Oriented Companies as

WIPRO - USA & India JP Morgan Chase Lehman Brothers, Morgan Stanley.

Experience to work with Government Enterprise at India, Bihar, Singapore & USA.

After gaining 13 Years of experience across the Globe, Decided to comeback to state to contribute my bit, to our Motherland.

Implemented end-to-end CableCasting, first time in History of Indian Railway, a feat in the arena of Information Technology, for the entire state to feel proud of. Implementation by PI Systems Pvt Ltd, founded at Patna in early 2008

Complete Solution was achieved with all indigenously designed IT Software Architecture & developed by people of Bihar.

About UsAbout UsAbout UsAbout Us

Hindustan, Page 1, 12 May 2013

We own Sole Media Rights for 5 Years at Patna Jn.

Such model existed only in developed countries like USA & China & now in Patna.

Yet again, we are coming up with uniquely developed, first time in India, the Online Connectivity with Satellite to tell the Location/Speed/Expected Departure Time/ Coach Position etc for the people of Bihar right at your phone display.

About Us / CableCastingAbout Us / CableCastingAbout Us / CableCastingAbout Us / CableCasting

Experience to work with Indian Railway for many Locations across Bihar, viz.

Patna Hajipur Muzaffarpur Barauni Begusarai Khagaria Sonpur

Our Work Exposure in BiharOur Work Exposure in BiharOur Work Exposure in BiharOur Work Exposure in Bihar

Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction.

We own Sole Electronic Media Rights over Cable Casting at Patna Junction for next five Years [till 2018].

Location to influence people all over the state, 24 x 7.

Our ExclusivityOur ExclusivityOur ExclusivityOur Exclusivity

PI Systems Pvt Ltd – ISO Certified Bihar Based IT CompanyPI Systems Pvt Ltd – ISO Certified Bihar Based IT CompanyPI Systems Pvt Ltd – ISO Certified Bihar Based IT CompanyPI Systems Pvt Ltd – ISO Certified Bihar Based IT Company

National CoverageNational CoverageNational CoverageNational Coverage

Key Point about Patna Jn.Key Point about Patna Jn.Key Point about Patna Jn.Key Point about Patna Jn.

Visitors from all Caste, Creed, Region & Religion.

Connects all key cities of Bihar/India.

Common waiting & boarding spot for people from rural or urban, rich or poor.

Patna Railway Station is most important entry/ exit point for Brand Ambassadors of Bihar.

About Our Large DisplaysAbout Our Large DisplaysAbout Our Large DisplaysAbout Our Large Displays

Two Large Screen [7’ x 5’ Feet] with extremely bright and catchy display.

Visibility from distance of more that 80 Meter

Installed at both the Major Entry Points at Patna Jn.

One of our Extremely Large display at KarbighaiyaOne of our Extremely Large display at KarbighaiyaOne of our Extremely Large display at KarbighaiyaOne of our Extremely Large display at Karbighaiya

About Our Mid Size DisplaysAbout Our Mid Size DisplaysAbout Our Mid Size DisplaysAbout Our Mid Size Displays

Thirteen Screen of Size 12 Sq Feet placed at Platform Number 1,2,3,4,5.

Visibility from a distance of more that 50 Meters.

Installed at even distance for maximum viewer ship and Complete Platform Coverage

One of our Mid Size display at Platform No - 1One of our Mid Size display at Platform No - 1One of our Mid Size display at Platform No - 1One of our Mid Size display at Platform No - 1

How will you Ads Look Here

Train Time Table at a Glance.Train Time Table at a Glance.Train Time Table at a Glance.Train Time Table at a Glance.

Innovation Continues ! !

Be Wise…Choose Right.Be Wise…Choose Right.Be Wise…Choose Right.Be Wise…Choose Right.

Utilize this innovative Platform to educate people about your Product.

Promote Your Brand

Information Dissemination & Awareness Campaigns highlighting your growth.

Why investments Why investments with us will pay with us will pay rich dividends?rich dividends?

Why investments Why investments with us will pay with us will pay rich dividends?rich dividends?

Television / Regional Channel CableCasting

Only Females watch Television between 10 AM till 7:00 PM

Not restricted to specific gender viewers between 10 AM till 7 PM, which play a relatively less significant role in decision making in Indian Society & that too with a hefty price tag.

Choice to Switch Channels No option to switch across hundreds of Channels available in Set top Boxes.

Public trust on these channels is less due to poor brand Value/Name.

Advertising with Railways, an Universally known Brand, is always a Plus.

Implementation of Video Streamer SOCS at Patna Jn

Implementation of similar solution to other key cities of India viz. Delhi, Bangalore, Kolkata & Chennai.

Intend to deploy manpower from Bihar for all other cities implementation.

Our Future Expansion PlansOur Future Expansion PlansOur Future Expansion PlansOur Future Expansion Plans