CA2a Mar14

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    What is binary opposition?

    discuss with your partner a possible meaning

    tip: look at each word separately as well as together

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    01

    LO

    ! To understand the media theoryof Binary Opposition and apply

    it.

    ! To understand how shots, edits,mise en scene contribute tonarrative and representation?

    ! To define your own learningobjective and steps based on thefeedback from the working draftof controlled assessment 2a.

    2

    direct, confident, searching,

    purposeful, determined, secure

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    Binary Opposition

    ! Binary - composed of two pieces or parts - in maths anumerical system of 0 and 1

    ! Opposition - resistance expressed in action or argument,

    contrast or antithesis.

    !

    The contrast between two mutually exclusive concepts orthings that creates conflict and drives a narrative

    ! e.g. good/evil, day/night, male/female, presence/absence,

    old/young

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    http://www.campaignlive.co.uk/thework/907755/

    http://www.campaignlive.co.uk/thework/907755/http://www.campaignlive.co.uk/thework/907755/
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    01

    Discuss in pairs

    and define

    ! Who and what is represented?

    ! What is the narrative?

    !

    What stereotypes do you see?

    ! Is there binary opposition?

    5

    ! To understand the

    media theory of Binary

    Opposition and apply

    it.

    ! To understand how

    shots, edits, mise en

    scene contribute to

    narrative and

    representation?

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    View second sectionhttp://www.campaignlive.co.uk/thework/907755/

    http://www.campaignlive.co.uk/thework/907755/http://www.campaignlive.co.uk/thework/907755/
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    Discuss in pairs

    and define

    ! Have the representations

    changed?

    ! Has the narrative changed?

    ! What stereotypes did you see?

    ! Is there binary opposition?

    ! What is the end of the story?

    7

    ! To understand the

    media theory of Binary

    Opposition and apply

    it.

    ! To understand how

    shots, edits, mise en

    scene contribute to

    narrative and

    representation?

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    P.E.E.

    ! Write a paragraph explaining how the choice of shots,

    the mise en scene and edit between shots contribute tothe representations and narrative.

    ! Use media terminology in your writing - you mayrefer to your books and notes.

    ! 5 mins

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    Peer Assess using the mark scheme above

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    How have the representation and narrative changed again?What is the ideology of the brand?

    http://www.campaignlive.co.uk/thework/907755/

    http://www.campaignlive.co.uk/thework/907755/http://www.campaignlive.co.uk/thework/907755/
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    Using the words I gave you at

    the beginning of the lesson -

    which ones do you think

    might apply?

    Challenge: look at the next paragraph in a pair -

    can you pick out features of level 5 or 6

    what could they improve?

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    01

    CA2 drafts

    ! Please read the notes carefullyon your draft and discuss what

    you will need to do to improve

    your mark and level.

    ! Use the mark scheme to help in

    your discussion

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    01

    View and

    annotate

    ! Watch the advert again

    ! Focus on representation and

    how shots, mise en scene and

    editing contribute

    ! Is there binary opposition?

    15

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    http://youtu.be/7R1TDZtNq9g

    http://youtu.be/7R1TDZtNq9ghttp://youtu.be/7R1TDZtNq9g
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    01

    REPRESENTATION

    ! In pairs discuss

    ! Write a short paragraph about

    how representations are

    created and how BinaryOpposition is created and used

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    ! To understand the media

    theory of Binary Opposition

    and apply it.

    ! To understand how shots,

    edits, mise en scene contribute

    to narrative and

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    Plenary

    ! What is binary opposition?

    ! How is representation and narrative changed bychoice of shot/edit/mis en scene?

    ! How can you improve your levels?

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    01

    Period 4

    !

    Working on CA2

    ! developing your next draft

    using appropriate media

    terminology

    ! fulfilling your written learning

    objective

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    01

    Who is represented?

    How are they represented?

    Big smiles connote

    happiness,

    relaxation and

    friendliness

    Closeness and physical

    contact connotes friendship

    or family relationship

    direct address to the camera

    connotes confidence and

    complicity with

    photographer

    cleanliness and

    clothing suggeststhat they are well

    cared for

    2 mins

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    01

    LO

    ! To work under Controlled

    Conditions on developing your

    next draft of CA2a

    ! To use the iMacs effectively to

    improve your work accessing

    Frog when necessary forresources and research.

    ! To save your draft to your

    folder

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    01

    HW

    ! To complete typed draft for

    Next Friday 28th March

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