CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.
-
Upload
ferdinand-anthony -
Category
Documents
-
view
219 -
download
0
Transcript of CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.
![Page 1: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/1.jpg)
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 2: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/2.jpg)
Steps for Storytelling
01_ Analyzing the Target Audience
02_ Crafting the Theme
03_ Selecting the Media
04_ Narrating the Story
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
The target group
The client
![Page 3: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/3.jpg)
Media ElementsText / Sound / Image (Language / Paralanguage / Nonverbal)
Where are you going to put your messages?
The media you have chosen will determine the media elements available for narration.
The media elements will interact to create meaning.
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 4: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/4.jpg)
audio-visual
- Film
- Television
- Stage
- Music
- Radio
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 5: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/5.jpg)
- Poetry
- Novel
- Short story
- Comics / graphic novel
- Magazine
- Newspaper
- Photograph
- Advertisements
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 6: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/6.jpg)
Short story
Novelette
Novella
Novel
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
Word count
1,500 – 3,500
7,500 – 17,500
17,500 – 40,000
50,000 >
![Page 7: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/7.jpg)
Magazine
Title
Model
Cover lines
Tricks of Language
•Rhyme : e.g. Catch him, snatch him, make him yours
•Alliteration : e.g. Frisky fellas
•Assonance: e.g. Fake mate
•Polysemous: e.g. Nice tackle! The sexiest rugby players
•Intertextuality: e.g. Boys Are Us!
•Idiomatic phrase
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 8: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/8.jpg)
Newspaper
Masthead
Headline
Strapline
Menu
Puff
Logo
Splash
Lure
Caption
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 9: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/9.jpg)
Newspaper
Masthead: the title at the top of the front page/cover which identifies the newspaper or magazine.
Headline: the main heading with the biggest font which relates to the main story.
Strapline: a headline in smaller font that precedes the headline and gives more information.
Puff: small sections on the front page, often with colored images, which advertise features inside the newspaper.
Splash: lead news story on the front page of a newspaper.
Lure: a small section of a story in printed on the front page and the fill story is advertised as continuing inside.
Caption: the written text that anchors a photograph or image.
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 10: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/10.jpg)
Advertisements
ThemeTheme
PlotPlot CharacterCharacter
StructureStructure
Copy writing
Art Direction
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 11: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/11.jpg)
ICT-based
- Video games
- Website
- Social network
- Interactive communications technology
CA2012 STORYTELLING FOR COMMUNICATION
SELECTING THE MEDIA
![Page 12: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/12.jpg)
NON-LINEAR STORYTELLING
![Page 13: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/13.jpg)
Nonlinear Narrative
CA2012 STORYTELLING FOR COMMUNICATION
NON-LINEAR STORYTELLING
![Page 14: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/14.jpg)
Master Structures
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
![Page 15: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/15.jpg)
ACT 1Beginning
ACT 2Middle
ACT 3End
Setup _characters_location_conflict
Confrontation
_complication_obstacles
Resolution
_climax_resolution
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYThe Master Structures
_ traditional structure
![Page 16: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/16.jpg)
Exposition
Point of Attack
Rising Action(complications)
Climax
Resolution
Dénouement
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
ACT 1 ACT 2 ACT 3
The Master Structures
![Page 17: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/17.jpg)
ACT 1 ACT 2 ACT 3
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
01_ the roller coaster ride
Schmidt’s Master Structures
![Page 18: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/18.jpg)
01_ the roller coaster ride
The Roller Coast Ride is just that – a story that takes the audience on a ride of tension and suspense, never letting up on the gas.
Instead of having one major Climax at the end of the story, as with Traditional Structure, this structure has several Climaxes throughout the story.
Each one builds upon the previous one, holding the reader in its thrall until the very end.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 19: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/19.jpg)
ACT 1 ACT 2 ACT 3
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
02_ the replay
Schmidt’s Master Structures
![Page 20: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/20.jpg)
02_ the replay
The Replay is defined as having two or more versions of events in one story. These version may come from the point of view of one character over and over again; one character lives out the events in her life several times.
Or from several characters, one after the other; there are two to three characters who relate their version of the same story.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 21: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/21.jpg)
ACT 1 ACT 2 ACT 3
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
03_ fate
Schmidt’s Master Structures
![Page 22: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/22.jpg)
03_ fate
In the Fate structure, the Climax takes place at the beginning of the story as well as the end. What follows from this Opening Climax is a flashback, or two, of events that led to the Climax just seen. Following the Final Climax is a resolution, which is what the reader has been waiting for.
“What happened to the character after the Climax?” is the real question that keeps the reader reading.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 23: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/23.jpg)
ACT 1 ACT 2 ACT 3
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
04_ the parallel
Schmidt’s Master Structures
![Page 24: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/24.jpg)
04_ the parallel
The Parallel plot structure is defined as having two or more stories going on at the same point in time. They are not flashbacks or subplots but two distinctly different plots with a complete beginning, middle, and end all their own. The Parallel plot is a simultaneous multi-plotted story that eventually intersects all plots presented.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 25: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/25.jpg)
ACT 1 ACT 2 ACT 3
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
05_ the episodic
Schmidt’s Master Structures
![Page 26: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/26.jpg)
05_ the episodic
The Episodic plot structure is made up of a series of chapters or stories linked together by the same character, place, or theme but held apart by their individual plot, purpose, and subtext. In fact, the chapters or stories could be shuffled around and placed in a different order if desired because there is no overall beginning, middle, and end to the book or story as a whole.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 27: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/27.jpg)
06_ the slice of life
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 28: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/28.jpg)
06_ the slice of life
The Slice of Life plot structure can be defined as a momentary glimpse of reality rather than a carefully composed, formal imitation of it. By its very nature it rejects the traditional three-act structure and is therefore more open to multicultural types of storytelling.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 29: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/29.jpg)
07_ interactive
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORY
Search for the Secret Cave
Talk to Experts
Develop Report Go to
Library
Go Alone to Locale
Talk to Natives
Explore Caves
Trouble with Law
Hire a Guide
Schmidt’s Master Structures
![Page 30: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/30.jpg)
07_ interactive
The Interactive plot structure is one of the most unique plotting structures to date. Because of its infancy, it is hard to say exactly how far this type of writing will go, especially since it is so intimately tied into technology.
Michael Joyce, professor at Vassar College and award-winning novelist, say:
[Interactive Fiction] replaces the Aristotelian curve (of beginning, middle, and end) with a series of successive, transitory closures. … The core of [Interactive Fiction] is not to get to some secret ending. It’s more about successive understanding of kaleidoscopic perceptions that I think characterizes any art and makes our lives worthwhile.
CA2012 STORYTELLING FOR COMMUNICATION
BUILDING THE STORYSchmidt’s Master Structures
![Page 31: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/31.jpg)
Nonlinear Platform
CA2012 STORYTELLING FOR COMMUNICATION
NON-LINEAR STORYTELLING
![Page 32: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/32.jpg)
Interactive Media
CA2012 STORYTELLING FOR COMMUNICATION
NON-LINEAR STORYTELLINGNonlinear Platform
![Page 33: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/33.jpg)
CA2012 STORYTELLING FOR COMMUNICATION
NON-LINEAR STORYTELLINGNonlinear Platform
Audience User
![Page 34: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/34.jpg)
Event #1
Event #2.1
Event #3.1 Event
#2.2
Event #2.3
Event #2.4
Event #3.3
Event #2.5
Nonlinear Platform
Ending #1
Event #3.2
Ending #2 Ending #3 Ending #4
CA2012 STORYTELLING FOR COMMUNICATION
NON-LINEAR STORYTELLING
![Page 35: CA2012 S TORYTELLING FOR C OMMUNICATION S ELECTING THE M EDIA.](https://reader030.fdocuments.net/reader030/viewer/2022032805/56649eef5503460f94bfed27/html5/thumbnails/35.jpg)
References:
Block, B. The Visual Story: Crafting the Visual Structure of Film, TV and Digital Media. Oxford: Focal Press, 2008.
Clark, Vivienne, James Baker, and Eileen Lewis. Key Concepts and Skills for Media Studies. London: Hodder & Stoughton, 2007.
Hyde, S. Idea to Script: Storytelling for Today’s Media. Boston MA: Allyn and Bacon, 2003.
Schmidt, V. L. Story Structure Architect. Ontario: Writer’s Digest Books. USA, 2005.