C1 oracle's cloud computing strategy your strategy-your cloud_your choice

Oracle Cloud Strategy

Alex LAU

Industry Solution Director

2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

The following is intended to outline our general product

direction. It is intended for information purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality,

and should not be relied upon in making purchasing

decisions. The development, release, and timing of any

features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.


Oracle Solutions for Cloud Consumers and Providers

Cloud Products & Services for

Enterprise IT and

Service Providers

Cloud Services for

Consumers

Cloud

Most Complete Cloud Solutions in the Industry


Application

Platform

Customizations

Application

Customizations Customizations

Con

su

mer

Con

su

mer

Se

rvic

e

Pro

vid

er

Se

rvic

e P

rovid

er

Service Types: IaaS, PaaS, SaaS

IaaS Cloud

SaaS Cloud

PaaS Cloud

IT Professional Developer Business End User

Different Users

Consolidation Cost Savings

App Development Focus

New Capability Speed

Key

Driver


Deployment Models: Private, Public, Hybrid

Private Cloud Public Cloud Hybrid Cloud

• OpEx

• Outsourced services

• Shared by multiple orgs

• CapEx & OpEx

• Control & visibility

• Not shared

• Cloudbursting – overdraft

for peak loads

• Dev/Test & production

• B2B integration

Exclusive Shared by multiple organizations


Cloud Adoption Is Rising

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012

29%

37%

14%

26%

0%

5%

10%

15%

20%

25%

30%

35%

40%

2010 2012

Private Cloud

Public Cloud

Pe

rce

nt o

f C

usto

me

rs


PaaS Outpacing IaaS

Platform as a Service

(PaaS)

Infrastructure as a Service

(IaaS)

0% 10% 20% 30% 40% 50% 60%

Dev/Test as a Service

Compute as a Service

Storage as a Service

Identity as a Service

Database as a Service

Application Server as a Service

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012

Private

2010 2012

2010 2012

Public

9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. © 2011 Oracle Corporation – Proprietary and Confidential

Storage

Business Justification Quantifying the Business Benefit of Cloud Services

Servers

Virtual Machine

Operating System

Database

Middleware

Applications

Sa

aS

Pa

aS

Iaa

S

Consolidation: measured in terms of reduced data centre

space, power, cooling, less technologies, etc

Standardisation: measured in terms of operational savings, software updates, patching, etc

Automation:

measured in terms of reduced skill and effort required in provisioning / chargeback processes

Application Remediation:

measured as cost / effort of functional changes for workload to adopt Cloud Service

Benefit Cost + + _ Benefit Benefit

$

Multiple physicals

merged together

using virtualisation

(P2V)

$

Operating System

Instances (OSI’s)

provisioned from a

common template

$

Automated

provisioning, metering

& monitoring of OSI’s

(including

chargeback)

$

Cost to re-host

existing workloads on

new infrastructure

with equivalent

Operating System

$

Platform

consolidation

(e.g. database)

$

Platform instances

provisioned from a

common template

(e.g. database)

$

Automation of user-

ready platforms

(including

chargeback)

$

Cost to remediate

existing workloads

to standardised

PaaS

1 Assumes SaaS is procured from external provider (and not engineered internally)

$

Outsourced

hosting and

operation of

applications1

$

Automated

delivery of end

user ready

applications

$

Outsourced

hosting and

operation of

applications1

$

Cost to migrate

business processes

to SaaS applications


Private PaaS Examples

Case Study

• Solution:

– JAP – Java Application Platform

– DHP – Database Hosting Platform

– CHP – Compute Hosting Platform

– Centralized deployment of 200+ apps

– Oracle:

• WebLogic Server 10.3

• Oracle Database 11g

• Solaris

• Sun M-Series/T-Series

• Benefits:

– 35% reduction in operating costs

– 30% reduction in project costs

– 44% power consumption avoided in

4 years, while doubling capacity

– No downtime incidents in 3 years

• Solution:

– “Oracle as a Service” PaaS

– Consolidate 300 small to medium

database environments onto 3 grids

– Advanced chargeback model for cost

recovery

– Oracle:

• Oracle Database 11g

• Exadata

• Benefits:

– 50% operating cost improvement

– P&L breakeven in Year 1

– Server utilization: 15% 80%

– Elasticity – CPU can be taken from

resource pool as needed

• Solution

– Oracle Database as a Service (PaaS)

with eGRID

– Consolidation of >60 applications

until now on a standardised platform

– Standardised environment, process

and pricing

– Attractive price model with very low

time to market

• Benefits

– Very fast deployment

– Very good performance (> increase

in all areas)

– Cost reduction of > 50%

– GREEN IT: 57% fewer power used


Roadmap to Cloud

Private Cloud

• Self-service

• Auto-scaling

• Metering & chargeback

• Capacity planning

Public Cloud

• Specialized

• Shared

• Standardized

Hybrid Cloud

• Federation across public & private clouds

• Interoperability

• Cloudbursting

Traditional Silos Consolidated

• Physical

• Dedicated

• Static

• Heterogeneous

• Virtual

• Shared platform & shared infrastructure

• Dynamic

• Standardized platform & infrastructure

Start with consolidation • Extend to private cloud • Use public cloud where appropriate


Consolidation at PaaS and IaaS Layers

App

IaaS

PaaS

Consolidate onto shared IaaS

without standardization

Consolidate onto standard, shared

and elastically scalable PaaS

vs.

App App

App App App

App App App

• Cost savings from less hardware, power and data center space

• Software stack heterogeneity, cost and complexity persists

• No administration (O&M) cost savings

• Standardized PaaS for all applications reduces heterogeneity, cost and complexity

• Accelerated new application development

• Cost savings from less hardware, power and data center space


Oracle Cloud Computing Strategy Complete Solutions, Complete Choice

Private Cloud Public Cloud

SaaS

PaaS

IaaS

SaaS

PaaS

IaaS Hybrid Cloud

• Management

• Security

• Integration


Oracle Cloud Solutions – Complete Choice Oracle Managed

Cloud Services

Applications Managed Cloud

Service

Engineered Systems

Technology Managed

Cloud Service

For Cloud Providers For Cloud Consumers Oracle Cloud

Oracle Cloud Platform Services

Oracle Cloud Social Services


Oracle Database, MySQL,

Exadata Database Machine

Cloud Application Foundation: WebLogic Server,

Coherence, JRockit, Exalogic Elastic Cloud


SOA Suite &

BPM Suite

Data Integration

& GoldenGate

Identity &

Access Mgmt

WebCenter User

Engagement

Oracle Applications

Applications

Oracle VM for x86

Oracle Linux Oracle Solaris

Oracle VM for SPARC (LDom) Solaris Zones

Servers, SuperCluster

Network Fabric Storage

Clo

ud

Ma

na

ge

me

nt

Clo

ud C

ontr

ol

Ops C

ente

r

Ora

cle

Ente

rprise M

anager

Oracle Cloud Applications Services

Oracle Cloud Common

Infrastructure Services


Oracle Cloud Applications

• 100% open standards-based business applications

• Built on shared, elastically scalable platform

• Choice of deployment: on-premise, private, public, hybrid

• Easy integration and extension

Sales & Marketing

Customer Service

and Support

Human Capital

Management

Talent

Management

Enterprise Resource

Planning

Planning and

Budgeting

Financial Planning

SaaS

PaaS

IaaS


Oracle Cloud Platform

• Best of breed, enterprise-grade components:

• #1 Application Server • #1 Database • #1 Identity Management

• Shared and elastically scalable

• Comprehensive platform services:

• SOA/BPM • Data Integration • Identity Management • User Engagement

• Standards-based

SaaS

PaaS

IaaS Oracle Database, MySQL,

Exadata Database Machine

Cloud Application Foundation, WebLogic Server,

Exalogic Elastic Cloud

SOA Suite &

BPM Suite

Data Integration

& GoldenGate

Identity &

Access Mgmt

WebCenter User

Engagement

Enterprise

Manager


Oracle Cloud Infrastructure

• Best Unix and Linux OS

• Broad range of server virtualization and clustering options

• SPARC & x86 servers

• Flash, disk, tape storage

• Networking fabric

SaaS

PaaS

IaaS

Oracle VM for x86


Oracle VM for SPARC (LDom) Solaris Zones

Sun Servers, SuperCluster

Storage

Networking & Data Center Fabric

Enterprise

Manager

Exadata, Exalogic, OVCA, SPARC SuperCluster Extreme Performance, Engineered Systems

• Unmatched performance, simplified deployment, lower total cost

• Building blocks for consolidation and cloud computing


Oracle Infrastructure as a Service (IaaS) On Premise

with Capacity on Demand

1. Eligible systems include Oracle Exadata, Exalogic, Exalytics and SPARC SuperCluster.

2. Eligible systems include Oracle Exadata, Exalogic, and SPARC SuperCluster.

Engineered Systems hardware & hardware support

for a monthly fee

No upfront capital expenditure, OPEX not CAPEX

Usually lower total cost than purchasing system

On Premise

Deploys behind customer’s firewall

Control and visibility over the system

Elastic Compute Capacity on Demand1

For peak workloads and high availability

Pay only when needed

Oracle Platinum and PlatinumPlus Services2

Higher level of support including patching services

Quarterly advisory services for system security,

performance, and availability


From Best-of-Breed to Engineered Systems

Customer integrated

Optimized Solutions

Predictable, lower risk

guided deployments

Engineered Systems

Extreme performance,

efficiency,

Best-of-Breed

System Elements


Oracle Enterprise Manager 12c Full Cloud Lifecycle Management for Full Cloud Stack

1. Plan & Setup the Cloud • Capacity & consolidation planning

• Asset discovery

• Bare-metal provisioning

• Policy setup

2. Build, Test & Deploy Apps

on the Cloud • Packaging apps as assemblies

• Testing applications

• Self-service provisioning

3. Manage & Monitor

the Cloud • Auto-scaling

• Full stack management

• End-user, business-

level, app monitoring

4. Meter, Charge, Optimize • Metering resource utilization

• Chargeback/Showback

• Optimize performance,

capacity, QoS


Case Study

Oracle: Self-Service Private IaaS for Dev/Test

Scope/Scale:

• 2600+ physical servers with over 10,000+ VMs

• 4,000+ developers submitting 45,000+ jobs

Results:

• Develop wait time reduced from weeks to <1 hour

• People required reduced from 12 to1

• Server utilization – 80+% overall, 90+% peak

• 75% less power and space


Oracle Private Cloud Products

Oracle

Enterprise

Manager

Cloud Stack Management

Cloud Lifecycle Management

Business-Driven

Application Management

Applications

Oracle Apps Bespoke Apps ISV Apps

SOA Suite &

BPM Suite

Security:

Identity Mgmt

Data Integrator

& GoldenGate

User Engagement:

WebCenter

Oracle Database Cloud Application

Foundation (WebLogic)


Oracle VM for x86


Oracle VM for SPARC Solaris Containers


Storage Servers

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 27

Oracle Managed Cloud Services The Natural Choice for Managing Oracle Applications in the cloud

Singular Focus on Red Stack Your Unique Connections to Oracle Massive Scale, Highly Secure

Accelerated upgrades

Certified configurations optimized

across stack

Advanced SIEM- predictive incident mgt

Go-Live Center reduces post-go-live

issues 54%

Find one – fix many

Early insights into patch releases

Access to Oracle Product Dev for

fastest issue resolution – no 3rd party

delay

Immediate input to Development roadmap

1.25Tn business transactions per day

5.34Bn database transactions/hr at peak

World’s largest Oracle VM & Linux Grid

41+ petabytes of managed storage

The most Security offerings in the market


“Upgrading to Oracle E-Business Suite 12.1.2 in the cloud allowed us to take

advantage of several new enhancements. It was important for us to focus on a

strong, integrated product, as this allowed us to keep our support costs low while

continuing to meet our business requirements.”

“The greatest thing about using Oracle Managed Cloud is that we no

longer worry about the performance of our JD Edwards EnterpriseOne

environment. It is like a dial-tone; we expect and know that it is available

around the clock.”

Take-Two Interactive Software says,

Casas GEO S.A.B. de C.V. says,

Genworth Financial, Inc. says,

“PeopleSoft Human Resources in the cloud enabled us to consolidate

payroll management , automating processes and unifying 125 business

units in a single system. We have achieved return on investment in just

seven months.”

Oracle Managed Cloud Services Proven Value across 500+ customers in the cloud


Oracle Lifecycle Services Experts from across Oracle Serving You

Oracle Experts Helping You

Succeed with Your Oracle Investments

Complete Support for

Oracle Hardware, Software, and Engineered

Systems

Mission Critical Support Services

for All Oracle Applications and

Technologies

Your Complete Training Source

for Oracle Hardware and

Software

Extend Your Oracle Investments to the Cloud with Value,

Choice, and Confidence

One Oracle Managed Cloud Service Delivery Manager Assigned to You


Oracle Powers Many Third Party Clouds


Oracle Integration: Complete, Open, Unified

Service Bus

Business to Business On-premise Cloud

Service-Oriented Architecture

32

Execution

Business Rules Process Space Workspace

Social

Process Execution Process Composer

Design

BPM Studio

Business Process Management

Services Apps Platform Apps DB XMLs EDI Industry Mainframe

Data Integration

Oracle Event Processing Business Activity Monitoring

Enterprise Data Quality

Product DQ Bulk Data Big Data

Loading, Transformation

Customer DQ

GoldenGate

Real-time Data Integration


Cloud Security

Securing the Cloud Inside Out Applications

Governance, Risk and Compliance Fraud Prevention


Multi-factor Authorization and Privileged User Management

Identity and Access Management

Data Encryption and Masking Activity Monitoring


Network, Disk and Tape Encryption

Server Hard Partitions Secure Virtualization

Strong Authentication Role-based Access Control Auditing

Hardware Cryptographic Acceleration

• End-to-End Protection - From Applications to Disk

• Complete Choice - Open, Standards-based

• Best of Breed - Integrated and Integratable


Application Services Platform Services Social Services

Common Infrastructure Services

Oracle Cloud


Oracle Cloud

• Broadest platform and application offering

• Built on industry standards – SQL, Java, HTML5, Web

• Transparently run in the cloud – zero application code changes

• Self-service control for users

• Complete data isolation and flexible upgrades

• Service-Oriented Architecture – on-premise integration

• Built-in Business Intelligence, social & mobile

Design Goals


Oracle Cloud: Complete Suite of Integrated Services

Social

Marketing

Social Engagement

& Monitoring

Social

Network

Social Data

& Insight

Object

Storage Compute Messaging Cache Identity Sync

Global

Human

Resources

Talent

Management Sales Service

Enterprise

Resource

Planning

Enterprise

Performance

Management

Marketing Application

Services

Social

Services

Infrastructure Services

Database Java Developer Mobile Documents Business

Intelligence

Cloud

Marketplace Database

Backup Platform Services


Oracle Cloud: Summary

• Complete – broad suite of technology & business applications

• Open – based on standards with no “lock-in”

• Integrated – designed PaaS, SaaS, Social to work together

• Architecture – designed like a modern enterprise private cloud

• Benefits – greater speed, lower cost, lower risk


Oracle Cloud Computing Strategy Complete Solutions, Complete Choice

Private Cloud Public Cloud

SaaS

PaaS

IaaS

SaaS

PaaS

IaaS Hybrid Cloud

• Management

• Security

• Integration


Oracle Consulting Cloud Services

Define a single

solution for a

given problem

Standardize

Reduce the

footprint of

deployed

applications

Consolidate

Increase

automation and

reduce manual

tasks for

managing IT

Automate

Achieve new

operational

models &

greatest

efficiency

Optimize

Define strategy

and roadmap

for Cloud

Roadmap

Oracle Consulting helps you plan your path to cloud computing


Oracle Cloud Computing: Complete Choice

1. Develop a cloud strategy and roadmap that’s right for you

2. For private clouds, start with consolidation

3. Extend to self-service private cloud

4. Use public cloud if requirements are met

Recommendations


VIDEO:

Cloud Odyssey: A Hero’s Quest VIDEO: Cloud Odyssey: A Hero’s Quest


Calling All Heroes!

Visit the Cloud Odyssey Facebook page to

learn how you can join the crew!

https://www.facebook.com/CloudOdyssey


oracle.com/cloud

www.facebook.com/OracleCloudComputing

@OracleCloudZone #oraclecloud


Infrastructure & Platform as a Service

Lawrence Livermore National Labs World-Class Facility for Scientific Innovation

Challenges

• Sub-optimal application silos

• Delayed fulfillment of platform requests

• Poor end-to-end visibility, many point tools

Solution

• IaaS using EM12c and OVM

• Rapid BPEL-based MW platform deployments

• Simplified cloud operations

Standardized Rollouts – Faster Delivery – Proactive Management

Case Study


Challenges

• Sprawl of non-standard databases

• Delayed rollout of new services

• Under-utilized infrastructure

Solution

• DBaaS using EM12c and Exadata

• Single click provisioning in minutes

Database as a Service

HDFC Bank India’s Leading Bank

d

10X Faster App Rollout – Rapid Consolidation – Easier Management

Case Study


Challenges

• Complex Dev/Test environment setup

• Very long release cycles (2+ months)

• High CapEx, lack of usage accountability

Solution

• Siebel running on virtualized shared environment

• Rapid provisioning

• Metering and chargeback

Application as a Service

GE Healthcare Provider of Medical Technologies

100+ Times Faster to Deploy – Usage Accountability – Better Compliance

Case Study


Garmin: OLTP Consolidation

Exadata V2 DB Consolidation

Pre-Exadata 12 Prod Servers

2012

• Oracle E-Business Suite

• Advanced Supply-Chain

Planning

• Hyperion Reporting

• Garmin Connect custom app

Business Objectives

• Add fault tolerance

• Reduce costs via

standardization

• Simplify support model

• Performance & Scalability

Solution

• 2012: Consolidate 12 servers

onto two Half-rack Exadata

V2 systems

Data Guard

Exadata V2 Dev/Test/Local Standby

• 5 Prod

Databases

High-Capacity

Exadata Storage

Servers

• Archived

Data

• Tape backup

Benefits 4x Growth Faster

Month End Reports

Up to 11X

99.95%

Uptime

Data Center

Cost Savings

“Oracle Exadata helped us meet our challenges by enabling us to consolidate to a single footprint.”

- Ed Link, Vice-President IT, Garmin


U.S. Customs and Border Protection

Business Objectives

• Reduce cost and complexity

• Meet availability SLAs

• Extreme scalability

• Consolidation

Solution

• 2010: Implement V2, X2-2

• 2011: Add X2-2, X2-8

• 2012: Add X2-8, Exalogic

Benefits

“Oracle Exadata has changed our strategic IT focus

from building systems to developing and

supporting application services critical to the

fulfillment of our national security mission.”

- Ken Ritchhart, Deputy Assistant Commissioner

Exadata X2-2

Primary /Standby

Exadata X2-8

Primary/Standby

Exadata V2

Primary/Standby

Automated Targeting

Systems

Automated Export

Systems

Passenger

Systems

Enterprise Data

Warehouse

2010 2011 - 2012 2010 - 2011

Storage

Savings

1 Petabyte

Replaced $$ SAN

Faster

Applications

10X speedup

32 billion queries/day

Cost

Savings

75% Cost

Reduction

Maximum

Availability

99.95%

Data Guard Data Guard Data Guard


Turkcell: DW and DB Consolidation

Business Objectives

• Speed up BI

• Lean, green data center

• Prepare for big data growth

Solution

• 2010: Replace 11 racks with

1 full-rack Exadata V2 for DW

• 2011: Add 2 full-rack Exadata

X2-2s for DB consolidation

2 Exadata X2-2 DB Consolidation

Original V2 Standby/Dev/Test

Exadata V2 Data Warehouse

Pre-Exadata Data Warehouse

Data Guard

Hitachi

USP-V

5 Racks EMC DMX-4

5 Racks 2010 2011

• 250 TB Raw Data

• 4 Oracle Databases

• 600 TB Raw / 60 TB Compressed

• 16-node RAC Cluster

• 25 TB Compressed

Benefits Reduced Admin

20%

Storage Savings

540 TB

600 TB to 60 TB

Faster Reports

10X

27 min to 3 min (avg for 50k rpts)

“In a word, Oracle Exadata is fantastic. Almost no report takes more than 10 minutes to run, versus hours before. It sounds unreal, but it’s real.” - Power User, Finance Department, Turkcell

80% Less Power 30 m2 Less Space

Data Center Cost Savings


Alpha Natural Resources: OLTP

Objectives

• Reduce cost and complexity

• Deploy Oracle E-Business Suite

quickly

• Dramatically improve

performance and availability

Solution

• X2-2 for production E-Bus Suite

• X2-2 for Standby DR and test/QA

• Database Appliance for testing

Benefits

“Oracle Exadata has enabled us to deliver

exceptional service to our business users while

reducing the cost involved . Exadata has been a big

win for our business and for IT.”

- Saul Hernandez, CIO

Oracle Database

Appliance

Dev/Test

Exadata X2-2

DB Consolidation

Pre-Exadata

(Hosted)

• IBM x86 Servers

• 3 O/S Versions

Data Guard

Data Guard

• Production

• E-Business Suite

• Disaster Protection

• Test and QA

Faster

Applications

5X+ Speedup

Maximum

Availability

99.95%

Data Center

Cost Savings

Reduced

TCO

50%

2012


British Telecom: Database-as-a-Service

Business Objectives

• Lower h/w and admin costs

• Greater business agility

• Better customer service

Solution

• Reduce h/w with DB consolidation

• Standard configs: fast to deploy,

easy to manage

• Rapid self-service, user-customized

Benefits

20% less IT

effort for 30%

more DBs

Lower Costs Rapid, customized

Provisioning

Weeks to Minutes “What stands out … above the many other benefits of our Oracle Database consolidation onto a

private cloud is the astonishing agility it gives us. Dropping our database deployment time down

to 19 minutes from the weeks it used to take has brought us much closer to the customer service

levels our business goals demand. Being able to manage 30% more databases with 20% fewer

DBAs further confirms that standardizing on Oracle Database 11g was the right choice.’

– Surren Partabh, CTO Core Technologies, BT Operate

ASM: 4 Common Pools of Storage

• Data

• Archive

• Online Logs

• Flashback Area

12 TB

“Gold Image:”

•6 HP blades hosting 50 RAC DBs

•Delivered in pairs: primary and DR

•Replication with ODG

Greater Agility

Deploy gold image

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