Invitation ‘Webinar Meat Chinas Demand - 2030’

Meat China’s demand

Past, present and future

Webinar MCD-2030

Webinar ‘Meat China’s Demand – 2030’

As a MSc student of Sustainable Agriculture and

Food Security of the University of East Anglia in

Norwich, United Kingdom, I am pleased to invite

you to the Webinar ‘Meat China’s Demand – 2030’

to be held online on July 4th and July 17th . The

Webinar is part of my dissertation on the

implications of the future of China’s meat demand.

Together with a team of experts and stakeholders

we will explore the socio-economic and

environmental implications that influence the

future of China’s meat demand through scenario

writing for the year 2030.

Scenario writing is a relatively new methodology

that is getting more and more attention as a

means to explore future trends in complex policy

arenas where formal predictions are difficult.

Scenario writing is beneficial for the participants as

well as for policy and decision makers to learn

what the future can offer and what needs to be

done to avoid negative outcomes.

Aim of the study and why is

it important?

The aim of the webinar is to

explore how socio-economic

and environmental

implications of the Chinese

production and consumption

of animal protein will evolve

from now until 2030. China is

currently the biggest

producer of meat in the world,

and has seen a true livestock

revolution in the last three

decades; the revolution has

not stopped yet. However,

China’s livestock revolution

potentially brings severe environmental and socio-

economic problems. By exploring how these

socio-economic and environmental implications

might evolve in the future, scenario writing helps

stakeholders to contribute insights and visions for

what their sector can look like. In addition it gives

policy and decision makers an idea of the

consequences of production methods and

consumption trends of animal protein.

Why should you be involved?

Scenario writing is an important method to enable

stakeholders to think more creatively about the

future, enhance appreciation of the

interconnectivity of processes and stakeholders at

different levels and encourage more proactive

attitudes towards decision making and policy

change.

How does it work?

The Webinar ‘Meat China’s Demand – 2030’ will

take place in an online workspace called Teambox.

All you have to do to join is send me an email

stating that you would like to participate in the

core scenario writing team (CSWT). There is a

possibility to join the core writing team

anonymously as well. After you submitted to the

webinar an open ended questionnaire will be send

to you to give your thoughts on key drivers of

change. The questionnaire should take you no

more than 5 minutes to complete.

Before the online webinar starts, you will be sent a

comprehensive report on past trends and

consequences of China’s livestock industry so you

can orientate yourself on past trends. During the

Invitation ‘Webinar Meat Chinas Demand - 2030’ live webinar you can interact with your core

scenario writing team in a text-based chat to

discuss ideas, knowledge and views about the

impacts of the key drivers. If you are not available

on this date you can participate in the group

discussion by adding your valuable input and

feedback on others in your own time, at any time

from July 4th until July 10th. Time schedule of the

webinar:

After this discussion, based on your inputs, I will

construct four scenarios which will be added to

Teambox for you to review and provide feedback

on as you wish. The second round will be on the

17th of July and will focus on backcasting which

involves identifying, what we need to do today to

reach successful outcomes and avoid negative

ones. This can involve the identification of policies

at regional levels to enhance positive elements

and attenuate negative ones. The composition of

the core scenario writing team will consist of

specialised scientists, NGOs and stakeholders. The

variety of the team will ensure that the scenarios

are based on a range of views rather than the

representation of the status quo.

The final report is aimed at being a guideline for

policy and decision makers of the future of the

production and consumption of animal protein. I

would like to try to get my thesis published, and I

will add the core scenario writing team as co-

authors to the publication, if they are interested in

this.

Key dates are:

How do I sign up?

You can sign up by replying to this email (A.van-

Veghel@uea.ac.ak) with your name, location,

profession and company/university, where after

you will be added to Teambox to join the

conversation in July. Here you will find a more

detailed description of the methodology and some

examples of former scenario studies. If you have

any questions regarding the Webinar ‘Meat

China’s Demand – 2030’ you can reach me via

email or telephone.

Sign up now and join the core scenario writing

team to explore the future of China’s meat

demand,

hope to hear from you soon!

Kind regards,

Ing. Msc. Hanneke van Veghel

University of East Anglia

University of East Anglia: Norwich Research Park,

Norwich, NR4 7TJ, UK

Telephone number: +447449513825

Email: A.van-Veghel@uea.ac.uk

Supervisor: Dr. Edward Allison

Submission June 30th

First Round Live Online discussion:

4th July

Continuing discussion:

4th-10th july

Second Round

Live online discussion: 17th July

Continuing discussion:

17th - 24th July

Location of

participants

First round

scenario

writing: July

4th

Second round

‘Backcasting’:

July 17th

Beijing, China 3pm – 6 pm 3pm – 6 pm

London, United

Kingdom

8am – 11am 8am – 11am

Rome, Italy 9am – 12pm 8am – 11am

Amsterdam,

Netherlands

9am – 12pm 8am – 11am

New York, USA 3am – 6am* 3am – 6am*

*Due to the different time zones the starting time

in the USA is not during office hours. We therefor

advise you to participate in the morning of the

4th or the 7th of July or the days that follow after

that.