Components

IntroductionDefinition of internetInternet organizational planInternet business strategy

Introduction

The internet has many propose . Originally used for e-mail and file transfer with the ( www ) .

The internet is a vehicle for information dissemination , its make it easy to access , update , and recover information .

Any organization of any size , type , and nature can promote its products and services on a a web site .

INTRODUCTION The Internet. From about 50 million Internet

users in 1997, there could be as many as 750 million by 2007.

Intranets utilize information technology to provide organizations with internal communication systems.

Extranets combine intranets with the Internet to create a powerful interorganizational systems for collaboration.

Internet A global network connecting millions of computers.

More than 100 countries are linked into exchanges of data, news and opinions. Unlike online services, which are centrally controlled, the Internet is decentralized by design. Each Internet computer, called a host, is independent. Its operators can choose which Internet services to use and which local services to make available to the global Internet community. Remarkably, this anarchy by design works exceedingly well.  There are a variety of ways to access the Internet. Most online services, such as America Online, offer access to some Internet services. It is also possible to gain access through a commercial Internet Service Provider (ISP).

Internet organizational plan

There are two major ways to your organization planned use of internet :

_ accessing content and using services on the internet .

_ providing content and services on the internet .

In the first point organization operate as a client

accessing content and using services .In this case people in organization _ participate in discussion groups .

_locate products and materials .

_ purchase parts , products , and services .

Organization have internet access through modems on PCs or (ISDN) line , wireless connections , and (DSL) .

In the second point organization has or ready to have a web site on the internet < this server may be located at (ISP) or its web site reside on a shared web server hosted and maintained by anther organization .

USUAL PURPOSES OF THE INTERNET

For email and file transfer with the addition of the World Wide Web

Provides an excellent vehicle for information dissemination

Promotion of products and services on a public web site

The organization needs to address in order to :

1 - access content and services on the internet .

In order to access content you need a browser in your desktop and every one has the same version , and some one assigned the task of updating browser soft ware .

And your desktop system will be connected via (LAN) the good network configuration uses network cards in

each (pc) and then a router connect them to the internet . Organization need a network-systems administration to

maintain the (LAN) .

ACCESS CONTENT AND SERVICES ON THE INTERNET

Organization operates as client Perform searches product and services Make payments Track shipments

Who they access to the net? Through modems on PCs ISDN (Integrated Services Digital

Network) DSL (Digital Subscriber Line) T-1 (T-Carrier) Line

THE ORGANIZATION NEEDS TO ADDRESS IN ORDER TO :

2- provide content and services on the internet .

The organization has or is ready to have a web site on the internet

The server may be co-located at ISP (Internet Service Provider) of the organization

Web site may reside on a shared web server hosted and maintained by another organization

Internet business strategy

The first important thing in strategic planning is develop a set of measurable objectives and a set of measurable criteria to judge the success of the initiative .

The best phased approach ( a phased development cycle )

Including : _ feedback loops in the design

_ implementation _ test usage Beta customers : those who are given early access to give

feedback to developers before general access . Since you devised measurable objectives at the end of planning

process make sure to analyze the results after the implementation .

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INTERNET BUSINESS STRATEGYInternet Strategic Planning

Set Strategic

Goals

release

Measurable Objectives

Measurable Criteria

Testing by Beta

CustomersDevelopment

FeedbackAnalyzing the results

You can plan for the internet and categorize your organization efforts in these ways :

Access content only . Access and serve content . Serve static web pages only . Provide transaction services , which may include ordering

and catalog facilities . Provide business to consumer electronic commerce facilities

, including secure payment . Provide business to business electronic commerce facilities

including exchange and tracking of such instruments (RFP) purchase orders requisition ….etc

As any development process strategic planning need a

feedback loop from the analysis of the results back to a further refinement of the design and implementation .

After development process organization may have alicense software or parts from anther company and incorporate their products into an overall offering organizations markets and delivers .

One of the biggest problems is how to keep people in your web site enough to do business , and how to get people to return to your web site , so you need ( eyeballs ) to take a look around your web site and comeback again and again .

The introduce anew business model with advertising-based ware .

Sites offering free services , open source soft ware , providing free soft ware , while charging for support .

ConclusionDeveloping an internet strategy means examining your current business model , modifying your marketing strategy , expanding or relining your distribution channels , reviewing your profit model , and developing a strategic plane for your organization use of the internet .

3.3 INTERNET BUDGET

•Understand Promotional vs. Content Web Sites .•Understand Transactional Web Site Express.

WEB SITES CAN BE CATEGORIZED INTO THE FOLLOWING TYPES:

Promotional sites- these sites provide information and advertising on an organization's products and services. Often, these are hosted by a service the company uses.

Content sites- These sites provide updated information, which may be news, weather, entertainment, stock quotes, or other business information.

Transactional sites-These sites provide interactive online experiences foe Web visitors, including such activates as shopping, banking travel and accommodation, and customer service and support.

TABLE 3.1 * PROMOTIONAL WEB SITE LINE ITEM COSTS FOR FIRST YEAR

Component/Service Launch and Year I Costs

• Hosting $60,000-$36,000

• Content $20,000-$150,000

• Management $50,000-$150,000

• Sales and Marketing $25,000-$100,000

• Adverting and PR $5,000-$200,000

• Total Costs Year 1 $106,000-$636,000

TABLE 3.2 * CONTENT WEB SITE LINE ITEM COSTS FOR FIRST YEAR

Component/Service Launch and Year I Costs

• Hardware $5,000-$100,000

• Software $5,000-$150,000

• Network Connectivity $7,000-$42,000

• Content Development $25,000-$200,000

• Adverting and PR $50,000-$150,000

• Sales and Marketing $25,000-$100,000

• Adverting and PR $20,000-$250,000

• Total Costs Year 1 $137,000-$992,000

TABLE 3.3 * TRANSACTIONAL WEB SITE LINE ITEM COSTS FOR FIRST YEAR

Component/Service Launch and Year I Costs

• Hardware $50,000-$150,000

• Software $25,000-$250,000

• Network Connectivity $15,000-$65,000

• Content Development $50,000-$750,000

• Adverting and PR $100,000-$250,000

• Sales and Marketing $100,000-$200,000

• Adverting and PR $75,000-$500,000

• Technical Development $50,000-$500,000

• Total Costs Year 1 $465.000-$2,665,000

3.4 * MOVING TO THE WEB

Recognize Difficult Associated with Moving to the Web.

Establish a Presence on the internet.

CORPORATE WEB SITE RELEASE 1.0 -ENGINEERING PROTOTYPE SITE

The first step in the process was the development of a site designed and hosted by the engineering team, which was the only group in the company with technical cal expertise in Web technology at that time. In order to launch this site on the public Internet, permission had to be obtained from the Information Security group. The information security team reviewed each document that would be put on The Web site and approved only those documents for the initial release.

The initial Web site that was deployed included maps and directions to the research and development campus along with announcement for engineering meetings (SIGs_special internet groups) that were open to the public. This site was used primarily by the engineering group in the UNIX systems division.

CORPORATE WEB SITE RELEASE 2.0- CORPORATE PRESENCE ON THE INTERNET

The second release of the Web site included corporate information with the corporate logo. After review by the graphics department, it was pulled from the site and redesigned based on promotional literature and corporate guidelines that had been product by the graphics department. Not having the logo exactly right according to the specification caused a great deal of concern about the presentation of the right corporate image. This was the reasoning behind my insistence on full participation in the World Wide Web Council, with representation by each major group. I wanted to make sure that our engineering team could gather input from all involved parties to be able to design and develop a site that would protect the right corporate image. Once we were holding regular meetings of our World Wide Web Council, we were able to resolve such issues and get the right people involved to help make the site conform to corporate guidelines.

CORPORATE WEB SITE RELEASE 3.0 –AUTOMAED SCRIPTS FOR HTML CONVERSION

After the site had been up and running for several months and many departments had provided content, it was time work on handing off responsibility for the site to the corporate IS group. By this time, we had trained other engineers to maintain the Web server and the Web site. In addition, we had developed a WYSIWYG HTML editor for use by a marketing communications person who was experienced in the design of promotional materials. She was very excited about putting content on the Web site as soon as she had tools that she could use. We also developed scripts to automate conversion to HTML for regular input from the human resources and corporate communications departments. Since press release came in a predictable format, they could be converted to HTML and posted on the site in reverse chronological order using one of our scripts.

....CON’T

A corporate communications person was alerted via email and took responsibility to give the go-ahead before any new content regarding press announcements moved from the Web site staging area to the production Web site. Human resource (HR) also distributed postings for job openings in a predictable format and their postings were automatically converted to THML and posted to the site after review and approval in the staging area by an HR staff person.

CORPORATE WEB SITE RELEASE 4.0 – TRANSITION FROM ENGINEERING TO CORPORAT IS The first problem that occurred with the move to corporate

IS was that the graphics design the look of the site. Based on their experience with print media, they designed very colorful complex graphics that loaded extremely slowly as image on the Web site. The engineers who had developed the original site had been reluctant to turn over "their" site (which they viewed as "their baby") to corporate IS. Now they felt that their reluctance was fully justified. During a meeting of the World Wide Web council, we scheduled a training session in which the engineer responsible for the initial graphics design could train the graphics designers in techniques for designing attractive yet compact graphics images. As expected, the involvement of all major groups in the World Wide Web Council and training were the two most important factors in making the transition from engineering to corporate IS successful. This transition was necessary for the Web site to be accepted, used, and fully supported as a corporate tool.

CORPORATE WEB SITE RELEASE 5.0- REORGANIZATION BY LIBRARIANS

From this point on, we had the systems in place to continue to expand the content on the Web site. We then needed to overhaul the site and reorganize the content, since organizing the content by division had made specific product information difficult to locate. The corporate and marketing library staffs were instrumental in recognizing the content in such a way that outside users could locate needed information. The librarians brought a sense of order to the proliferation of Web pages. The redesigned Web site was easy to maintain, update, and expand, the new organization not only improved the usability of the Web site but also it allowed the web site to be updated by a highly distributed team of contributors.