C HAPTER 16 MARKETING ETHICS AND SOCIAL RESPONSIBILITY CRS Questions & Answers.

CCHAPTER HAPTER 1616

MARKETING ETHICS AND

SOCIAL RESPONSIBILITY

CRS Questions & Answers

Copyright 2007, Prentice-Hall Inc. 16-2

Critics often argue that the American marketing system results in higher prices for consumers due to all EXCEPT which of the following?

1. High distribution costs

2. Excessive mark-ups

3. Replacement and repair costs stemming from poor product quality

4. High advertising and promotion costs


Critics often argue that the American marketing system results in higher prices for consumers due to all EXCEPT which of the following?

1. High distribution costs

2. Excessive mark-ups

3. Replacement and repair costs stemming from poor product quality

4. High advertising and promotion costs

Advertising, promotion, and distribution costs are most often criticized, along with mark-up levels.


Among the deceptive marketing practices cited by critics are _________.

1. Deceptive packaging

2. Deceptive pricing

3. Deceptive promotion

4. All the above


Among the deceptive marketing practices cited by critics are _________.

1. Deceptive packaging

2. Deceptive pricing

3. Deceptive promotion

4. All the above

Deceptive practices lead consumers to believe that they will receive more value than what they actually do.


Deceptive practices have led to legislation and other consumer actions, including the _____ Act which grants regulatory power to the Federal Trade Commission.

1. Robinson-Patman

2. FTC

3. Consumer Product Safety

4. Wheeler-Lea


Deceptive practices have led to legislation and other consumer actions, including the _____ Act which grants regulatory power to the Federal Trade Commission.

1. Robinson-Patman

2. FTC

3. Consumer Product Safety

4. Wheeler-Lea

Visit www.ftc.gov to view the FTC’s guidelines that describe deceptive practices.


An advertising campaign that promotes the purchase of a luxury car as a means of proving one’s success would be criticized for:

1. Encouraging materialism

2. Cultural pollution

3. Providing car manufacturers with too much political power

4. Not offering social goods


An advertising campaign that promotes the purchase of a luxury car as a means of proving one’s success would be criticized for:

1. Encouraging materialism

2. Cultural pollution

3. Providing car manufacturers with too much political power

4. Not offering social goods

Ad campaigns that promote opulence, waste, and conspicuous consumption encourage materialism.


Consumer advocates wish to expand buyers’ rights to include all the following EXCEPT:1. The right to be well informed about

important aspects of the product. 2. The right to be protected against

questionable products and marketing practices.

3. The right to a full refund if the buyer is dissatisfied, no questions asked.

4. The right to influence products and marketing practices in ways that will improve the "quality of life."


Consumer advocates wish to expand buyers’ rights to include all the following EXCEPT:1. The right to be well informed about

important aspects of the product. 2. The right to be protected against

questionable products and marketing practices.

3. The right to a full refund if the buyer is dissatisfied, no questions asked.

4. The right to influence products and marketing practices in ways that will improve the "quality of life."

Retailers often give a refund when buyers are dissatisfied; however, this is not a proposed “consumer right.”


The question, "Would making our products recyclable add value for our customers?" is likely to come out of what practice of environmental sustainability?

1. Sustainability vision

2. New environmental technology

3. Pollution prevention

4. Product stewardship


The question, "Would making our products recyclable add value for our customers?" is likely to come out of what practice of environmental sustainability?





Product stewardship minimizes environmental impacts throughout the product life cycle, while reducing costs.


The statement, "Our mission is for our company to evolve in ways that help solve social and environmental problems" likely stems from what practice of environmental sustainability?






The statement, "Our mission is for our company to evolve in ways that help solve social and environmental problems" likely stems from what practice of environmental sustainability?





The sustainability vision guided the future and offers a framework for environmental technology, product stewardship, and pollution control.


Suppose that a firm’s corporate goal states that 33% of the company’s revenue must come from new or improved products. Such a goal is most consistent with which of the following?

1. Consumer-oriented marketing

2. Innovative marketing

3. Value marketing

4. Societal marketing


Suppose that a firm’s corporate goal states that 33% of the company’s revenue must come from new or improved products. Such a goal is most consistent with which of the following?

1. Consumer-oriented marketing

2. Innovative marketing

3. Value marketing

4. Societal marketing

The principle of innovative marketing is in effect when a company continuously seeks real product and marketing improvements.


Life, home, health, and auto insurance are examples of which of the following?

1. Pleasing products

2. Desirable products

3. Salutary products

4. Deficient products


Life, home, health, and auto insurance are examples of which of the following?

1. Pleasing products

2. Desirable products

3. Salutary products

4. Deficient products

Salutary products have low appeal in that they do not provide immediate satisfaction, but actually benefit consumers in the long run.


________ is illegal in the U.S., but expected in countries such as Russia and China where it is considered to be a standard business practice.

1. Bribery

2. Exclusive dealing

3. Puffery

4. Environmentalism


________ is illegal in the U.S., but expected in countries such as Russia and China where it is considered to be a standard business practice.

1. Bribery

2. Exclusive dealing

3. Puffery

4. Environmentalism

American companies often find it difficult to compete in countries where bribery is a standard business practice. American firms must conform to American law when doing business in a foreign country.

C HAPTER 16 MARKETING ETHICS AND SOCIAL RESPONSIBILITY CRS Questions & Answers.

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