MEDIA COVERAGE SAMPLES

Commissioned Study by Baby Center en Español EFE, the major multimedia news agency in Spanish and the fourth in the world with a network of more than 884 media outlets, published the commissioned study by Baby Center en Español.

Johnson’s® Baby Cares Campaign SerPadres.com announced the JOHNSON’S® Baby Cares campaign launch. The article provided a description of the campaign, engaging the audience to actively participate.

Johnson’s® Baby Oil Uncovering Secrets Terra, a leading global digital media company that reaches a monthly audience of over 100 million people, published alternative usage tips of Johnson’s Baby Oil. The article was featured on the Lifestyle/ Family channel.

Holiday Beauty Routine A cross-category holiday beauty routine was developed using a combination of different Hispanic priority products, including OFAW Pink Grapefruit Foaming Scrub, showcasing product benefits as well as usage tips.

Neutrogena® Naturals Makeup Remover Cosmopolitan en Español, the leading Spanish-language fashion and beauty magazine for women, featured Neutrogena® Naturals Fresh Cleansing + Makeup Remover as one of the winners for Cosmo’s 2012 Beauty Awards.

Neutrogena® Shine Control Makeup People en Español, the leading Hispanic entertainment and lifestyle magazine, featured Neutrogena® Shine Control Makeup in its “Get Beautiful” section that included famous radio host Paula Arcila’s beauty secrets.

SPOKESPERSON AND VIP NETWORK SAMPLES

Spokesperson Levantate – Telemundo Levantate, a Telemundo television morning show with approximately 350,000 household viewers, featured Sandra Echeverria during a segment in which she mentioned her relationship and initiatives with the brand.

Spokesperson Univision.com Univision.com, one of the top Hispanic portals in the United States, interviewed Sandra Echeverria as the new brand ambassador for Neutrogena.

VIP Network Acceso Total - Telemundo Flor de Maria, one of the VIP influencers for Neutrogena, was featured on Acceso Total, a show on Telemundo.

BLOG COVERAGE SAMPLES

Johnson’s® Baby Bedtime Ahorros para Mamá, a blog targeting Hispanic moms that shares giveaways and discounts, shared a bedtime routine and conducted a Baby Bedtime giveaway, encouraging readers to enter to win products.

Exclusive Interview on Terra.com Latina con Estilo Elocuente, The Hispano Blogger Award winner in the category of best blog in Fashion, life and culture 2012, published the exclusive interview with Sofia Vergara featured on Terra.com providing a link to visit the website.

Neutrogena® Beauty Tips Mamá Latina Tips, a bilingual blog for moms, published a post with Neutrogena beauty tips for the New Year in both Spanish and English.

EVENT SAMPLES

Neutrogena® Equity Event

The new Neutrogena® Hispanic Brand Ambassador, Sandra Echeverria was introduced to the media and the public throughout a successful event series in the top Hispanic markets in the United States.

Johnson & Johnson Private Suite and Panel at LATISM’12 Johnson & Johnson participated in the LATISM’12 Conference showcasing the philanthropic “Social Media for Social Good” initiatives, positioning the company as the leader in corporate citizenship for global motherhood issues.