BzzAgent

Aviators Consulting

Agenda

1. Overview1. Overview

2. Recommendation2. Recommendation

3. Rationale3. Rationale

4. Conclusion 4. Conclusion

Overview

Recommendations

Maintain Core Business Model

Modify Online Presence

International Expansion

Business Model

• Word of Mouth MarketingCore Business

• Low Cost of Established

NetworkCore

Competence

SWOT ANALYSIS

• Entry Barriers

• Uncertainty

• Telecom Growth

• Client Base (Intl)

• “Marketing” Trends

• Perceived Cost to potential clients

• Website

• Low Operation Cost

• Network

• Market Penetration (Niche) Strength

Weakness

Threat

Opportunity

Competitive Advantages

BzzWin In The Market Place

PenetrationAnticipated

TrendsFirst

MoverQuantify Success

BzzAgent

Clients Agents

Word of Mouth (WOM)

WOMX

X

X

X

Perception of WOM

“Blogged”

International Expansion

Evolution of Communication

WOMing

Relevancy!

QUESTIONS

CPM Comparables

Radio $12

TV $30

Newspaper $26

Magazine $12Cable $12

Bzz $635

CPM

• Cost of Campaign: $300,000• Agents per Campaign: 10,000

• Number of people reached: 472,060

• Cost per Thousand: $635.50 per person reached

CPM

• G₀ = 10,000

• G₁ = G₀ x 90% x 10 = 90,000

• G₂ = G₁ x 78% x 5.3 = 372,060

• Total = 472,060

CPM

The New BeeLog

• Old BeeLog - diluted focus( focusing on irrelevant issues and uneventful)

• New BeeLog - Connect with core values and business plan to become relevant and differentiated

• Use blog as part of buzz