Bzw Congres Brabantse Werkgevers
-
Upload
guest80e2bc -
Category
Technology
-
view
584 -
download
1
description
Transcript of Bzw Congres Brabantse Werkgevers
Crisis & InnovationConsumers show the way
BZW jaarcongres
Vincent Evertsdonderdag 19 november 2009
Who isVincent Everts?
donderdag 19 november 2009
Videoblogger
Talk to Me!
donderdag 19 november 2009
donderdag 19 november 2009
find, collect, publish
www.yubby.comdonderdag 19 november 2009
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
donderdag 19 november 2009
Web1.0
donderdag 19 november 2009
7
donderdag 19 november 2009
Broadband internetNetherlands leading in Europe
20%
40%
60%
80%
NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO
Netherlands: 74% (2007)
Source: Eurostat 2007 2006 2007
donderdag 19 november 2009
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6%4%
TV RadioInternet NewspapersMagazines
donderdag 19 november 2009
Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph
donderdag 19 november 2009
donderdag 19 november 2009
• $20 miljard sales
• 1 Billion searches/day60 miljoen in Nederland
• Money from Adwords
• Almost nothing from Youtube, Google earth/map, gmail, apps etc
donderdag 19 november 2009
12
IMPACT ON BUSINESS
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
DELL Case
donderdag 19 november 2009
Dell notebooks
donderdag 19 november 2009
donderdag 19 november 2009
17
donderdag 19 november 2009
donderdag 19 november 2009
tekst
donderdag 19 november 2009
donderdag 19 november 2009
Online bestedingen
2009: 5,5 miljard euro
2007: 4 miljard euro
+30%
bron: thuiswinkel.org
donderdag 19 november 2009
ProductinformatieSocial toolsdonderdag 19 november 2009
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
donderdag 19 november 2009
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
donderdag 19 november 2009
beta
donderdag 19 november 2009
donderdag 19 november 2009
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
WEB 2.0
donderdag 19 november 2009
Welke tools moeten we kunnen gebruiken in onze
bedrijven?
donderdag 19 november 2009
Who talks
donderdag 19 november 2009
Weblogs
Everyone blogs!donderdag 19 november 2009
donderdag 19 november 2009
Try for free
donderdag 19 november 2009
Professional
donderdag 19 november 2009
7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine printdonderdag 19 november 2009
RSSdonderdag 19 november 2009
RSS Readers
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
Communication 2.0
donderdag 19 november 2009
It’spersonal!
donderdag 19 november 2009
donderdag 19 november 2009
The phenomenon
donderdag 19 november 2009
donderdag 19 november 2009
80
donderdag 19 november 2009
“What are you doing in 140 characters”
donderdag 19 november 2009
Customer service
donderdag 19 november 2009
When & howdo I use Twitter?
source: Twitstats.com of @vincentedonderdag 19 november 2009
It’s now mainstream!
donderdag 19 november 2009
tweetdeck
donderdag 19 november 2009
Aanslag 2.0
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
Wordprocessing 1951
donderdag 19 november 2009
Wordprocessing 1985
donderdag 19 november 2009
Wordprocessing 2008
donderdag 19 november 2009
Online collaboration
Revisionscompare
donderdag 19 november 2009
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Best Web 2.0 software
donderdag 19 november 2009
Web 2.0 Trend:Co-Creation
donderdag 19 november 2009
donderdag 19 november 2009
49
donderdag 19 november 2009
Social Networking
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
88
Internet goes mobile
donderdag 19 november 2009
Mobile internet is where internet was 5 years ago
donderdag 19 november 2009
94
New services:location, location, location
donderdag 19 november 2009
Video Everywhere
donderdag 19 november 2009
35
15-02-07 ROOS - Regionale TV in 2010 35
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of uniq
ue
visi
tors
april 2005first video
july 2006
Daily more then
100 million
watched videos
and 65.000 added
march 2007
Viacom sues YouTube
for $1 miljardoctober 2006
Google buys
YouTube for
$1,65 billion
now:
13 hour of video
added every
minute
Growth of YouTube
donderdag 19 november 2009
Internetvideois not just YouTube!
donderdag 19 november 2009
TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
donderdag 19 november 2009
With these HD devices anyone can do it!
donderdag 19 november 2009
Maak je eigen Bedrijfs TV
donderdag 19 november 2009
Find, Collect, Publish
Find35+ sources (more on the way)
donderdag 19 november 2009
+35 video sources
& more to follow!
donderdag 19 november 2009
Find, Collect, Publish
CollectDrag & dropEdit meta dataSee previews
donderdag 19 november 2009
Player page
donderdag 19 november 2009
Publish it with widgets
donderdag 19 november 2009
Elections 2.0
Obama Girl
donderdag 19 november 2009
donderdag 19 november 2009
Marketing
2.0
donderdag 19 november 2009
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
donderdag 19 november 2009