By:Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah,...
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Transcript of By:Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah,...
![Page 1: By:Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia.](https://reader035.fdocuments.net/reader035/viewer/2022062421/56649dc35503460f94ab5b52/html5/thumbnails/1.jpg)
Hierarchy of
needs theory
By: Umo Aly (111100119)Under Graduate Studies
(BBA)Albukhary International
University, Kedah, Malaysia.
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What is hierarchy of needs theory ?
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This theory is used to understand what motivates
people
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How can we use this theory?
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To motivate human behavior…
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…and to identify what drives the
people …
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… and to implement change initiatives.
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Maslow’s hierarchy of needs theory
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Physiological needs
Are the physical requirements for human survival.
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Example:Air, water, and food are metabolic requirements.
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Safety Needs When physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior.
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Including:• Personal and financial security• Health and well-being• Safety net against accidents/illness and
adverse impacts
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Example:A women needs to be protected and secured out of any crime.
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Love and belonging needs The third level of human needs is interpersonal and involves feelings of belongingness.
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Example : friends, family, spouse, lover
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Self-Esteem NeedsSelf- esteem presents the typical human desire to be accepted and valued by others
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2 versions of self-esteem:The lower version is the need for respect from othersThe higher version manifests itself as the need for self-respect
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Example:
A man have a need for strength, mastery, self-confidence and freedom. Lack of these needs may lead to a weakness or helplessness.
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Self-actualizationRealizing potential, fulfillment, seeking growth and high experiences.
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Example: One girl might have the strong desire to become an ideal mother. For others, it may be expressed in arts or sports.
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ReferencesGreen, C. D. (2000). Classics in the History of Psychology: A Theory of Human Motivation. Retrieved on 31 July, 2013 at: http://webcache.googleusercontent.com/search?q=cache:kGTenSMdngoJ:downloads.joomlacode.org/trackeritem/5/8/7/58799/AbrahamH.Maslow-ATheoryOfHumanMotivation.pdf+&cd=2&hl=en&ct=clnk
McLeod, S. A. (2007). Maslow's Hierarchy of Needs - Simply Psychology. Retrieved on 31 July, 2013 at: http://www.simplypsychology.org/maslow.html
Shiv. (2010). How Maslow's hierarchy of needs can be used to implement change initiatives. Retrieved on 31 July, 2013 at: http://gshivnarayan.blogspot.com/2010/05/how-maslows-hierarchy-of-needs-can-be.html
Wikipedia(n.d.).Maslow's hierarchy of needs. Online at https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs