By your audience. Get a Phone Number What hours are they open Address & map Do they offer the...

13
By your audience

Transcript of By your audience. Get a Phone Number What hours are they open Address & map Do they offer the...

Page 1: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

By your audience

Page 2: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Get a Phone Number What hours are they open Address & map Do they offer the services I am looking for? See what the Doctor looks like See what the building looks like Find the price of something Find information related to a problem I am

having

Page 3: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Basic information was up front Visual appeal: Not too much confusing stuff

to look through on home page Not too many clicks They called it what I call it There was a way to search Didn’t take too long to come up relative to

other sites What about you?

Page 4: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Can’t figure out how it is organized Too many choices..the eye is led all over

the place Some of site is clearly out of date… so can I

trust this to be the current answer? No contact info Accidentally fall off the site onto other stuff,

or I can’t tell if I am still on site Can’t get back easily Try your site…frustrating?

Page 5: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Ask your receptionist what are the most frequent questions she gets on the phone.

Does your site answer them? Are the answers really easy to

find? Do you have a FAQ section?

Do you need one? Can they ask a question if they

don’t see an answer.. Are they encouraged to call or email?

Page 6: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

It’s not cheating or plagarism!- It’s flattering!

For NC counties, try: http://www.sog.unc.edu/library/counties.html

Search on your department name like county library or health department and see what you find.

What do they do better? What do we do better?

Page 7: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Is it like an organization chart? A brochure? Terminology used…What is Adult Services? Are the most important services/questions

the easiest to find? How many clicks to find an answer? Are there lots of ways to get to the same

information? Does anyone care about your Mission

statement?

Page 8: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Someone needs to look at your website who does NOT know your business, is NOT used to your terminology.

That may not be YOU! IT tries to do it for you.

Page 9: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

What does this department do? Is it for me? Do I qualify? Income levels? What can I do here? Statistics: people served, number in jail Can I pay for this online? Why is there a fee? That new law I read about…does it apply Pick a department, what do you expect:

◦ Sheriff◦ Public Health◦ Library

Page 10: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Read or participate in a blog? Sign up for a newsletter Subscribe to an RSS feed

Page 11: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Sometimes is just the author, rambling about whatever

Sometimes interactive Afraid someone will say something bad Green Team Blog…

◦ No comments, but surveys Ask Library their experience with blogs We have a couple of ways of accomplishing

this, WordPress, blogspot

Page 12: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.

Not just County e-news ◦ http://www.catawbacountync.gov/pubs/

notifications/en081408.asp◦ Now available for departments

New tool WordPress makes it easier◦ http://enewsletter.catawbacountync.gov/psa◦ Library going to try it soon

RSS feed - have enough news? An interested audience?

Page 13: By your audience.  Get a Phone Number  What hours are they open  Address & map  Do they offer the services I am looking for?  See what the Doctor.