By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong...
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Transcript of By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong...
![Page 1: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/1.jpg)
by Maria Theresa S. Medialdia
Training Program on Research Methodology6 - 29 February 2012
Mekong Institute
![Page 2: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/2.jpg)
Research Problem
• What is the marketing system of asparagus produced in Thailand?
![Page 3: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/3.jpg)
Research Questions 1.Who are the actors involved in the marketing system of asparagus and what are their specific roles?
2.How do products move from point of production to point of consumption?
3.What are the problems/constraints faced by each actor in the chain?
4.How can we improve the marketing system of asparagus in Thailand?
![Page 4: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/4.jpg)
• From Research Questions to Research Objectives – how do we come up with research objectives?
![Page 5: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/5.jpg)
Research Questions 1.Who are the actors involved in the marketing system of asparagus and what are their specific roles?
• To identify and characterize the actors involved in the marketing system of asparagus and determine specific roles.
![Page 6: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/6.jpg)
Research Questions 2.How do products move from point of production to point of consumption?
• To describe the value chain of Thai asparagus.
![Page 7: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/7.jpg)
Research Questions 3.What are the problems/constraints faced by each actor in the chain?
• To determine the problems and constraints faced by marketing participants at every level of the chain.
![Page 8: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/8.jpg)
Research Questions 4.How can we improve the marketing system of asparagus in Thailand?
• To identify and analyze the critical issues affecting the marketing of Thai asparagus and provide recommendations for its improvement.
![Page 9: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/9.jpg)
Research Objectives 1.To identify and characterize the actors involved in the marketing system of asparagus and determine specific roles.
2.To describe the value chain of Thai asparagus.
3.To determine the problems and constraints faced by marketing participants at every level of the chain.
4.To identify and analyze the critical issues affecting the marketing of Thai asparagus and provide recommendations for its improvement.
![Page 10: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/10.jpg)
![Page 11: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/11.jpg)
I. Introduction
A. Brief Background (what is the research problem you would like to investigate? why is it a problem or an issue?)B. Rationale (why is the research topic important?) and Objectives C. Scope and Limitations of the Study
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II.Review of Literature (link to previous
researches done in the chosen topic) III.Methodology (data needs, sources, availability)
1. Research Design 2. Data Collection Procedures 3. Methods of Analysis
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IV. Results and Discussion A. Characteristics and Roles of Value
Chain Participants 1. Producers 2. Traders
3. Consumers
![Page 14: By Maria Theresa S. Medialdia Training Program on Research Methodology 6 - 29 February 2012 Mekong Institute.](https://reader033.fdocuments.net/reader033/viewer/2022051416/56649f1d5503460f94c3380e/html5/thumbnails/14.jpg)
B. Marketing Channels and
Geographical Flows
1. Marketing Channels• Period of Peak and Lean Production
• Month of Sale
• Types of Outlet
• Place and Mode of Sale
• Prices at Distribution Levels
• Mode of Payment
2. Geographical Flows• Distribution Areas
• Volume and Value Sold at Distribution Points
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C. Market Entry and Competition 1. Ease/Difficulty of Entry 2. Degree of Competition
D. Marketing System Operation
1. Marketing Function
2. Support Services
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E. Problems and Constraints 1. Production level (as perceived by producers
and traders) 2. Assembly and distribution level - traders;
transporters; also as perceived by producers 3. Consumption level - final consumers;
institutional buyers
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V. Conclusions and Recommendations (to improve the
asparagus value chain) VI. Policy Implications
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Thank You