By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2%...
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Transcript of By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2%...
By: Jessica HittleBrandon Bracher
Decreased spending by 3.8% to $172.5 billion
Another 6.2% decrease to $161.8 billion for 2009
Expected future layoffs
2009 online advertising sales drops to 5% from 16% in 2008
Results:- Viewed more than 20 million times- Became a rally cry for supporters
Results:- Can’t go wrong with sex, babies, or puppies- E*Trade’s efforts paid off
Burger King Holdings BK pulls whopper to show disgruntled
customers Whopper sales jumped
Believe It or Not Gatorade commercial showing spectacular foul
ball catch Viewed by 6 million online
iBanner Mac vs. PC Acquired many awards
Results:- High anticipation led to disappointment- "The only thing worse than being talked about is
not being talked about. We're thrilled."
Results:- Ads pulled from television- Negative response to Robert Jarvik not being a practicing physician.
Sledgehammer Marketing Toyota offering 0.0% APR on a car 10,000 Facebook members wanted the ad
pulled Offensive Fumble
Pandas with Asian accents recommend Salesgenie
Ad pulled because of offended viewers A Strong Message
AIG’s advertising ‘the strength to be there’ Ads pulled due to pending government bailout