By Jason Hattaway (Founder - Realtyfax)realtyfax.s3-us-east-2.amazonaws.com/Members/Home Sellers...

© Realtyfax, 2018 Email: [email protected] Web: www.realtyfax.co

By Jason Hattaway

(Founder - Realtyfax)

mailto:[email protected]

www.realtyfax.co


Copyright © Realtyfax, Inc

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any

means, mechanical or electronic, including photocopying and recording, or by any

information storage and retrieval system, without permission in writing from the

publisher.


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Hi, and thanks for downloading this report. My name is Jason Hattaway, and I’m the CEO of Realtyfax. When you read this report to the end, you’ll discover a groundbreaking new way earn 5% to 20% more for your home - without spending thousands on remodels. It’s 3 little-known secrets I’m going to share with you in fact. When you read this report to the end you’ll also discover 2 very critical secrets about why U.S. homeowners are losing (on average) $21,980, and why 30% of all homes for sale end up in

the expired listings. And I’ll reveal a simple way to guarantee that your home sells faster than 99.3% of others on the market. See, while many home sellers are busy working with traditional realtors…

The BIGGEST breakthrough of the Century for selling your home at upwards of 5% to

20% more, with an almost guaranteed rapid sale is quietly unfolding.

People are calling it the “New Seller’s Revolution”.

So far, the reaction from traditional realtors who’ve seen this breakthrough has been

disgust, anger, and animosity because these 3 secrets I’m about to reveal are laced

with some very JUICY details other realtors would do anything to keep you from

knowing about.

In fact, the pressure from other realtors has gotten to the point that I considered not

sharing these 3 exclusive secrets (I’m simply not one to try and piss off a whole

industry).

But, the more I thought about how much time and effort I put into developing these 3

secrets, the more I began to believe that home sellers deserve to know about this. It

isn’t right to listen to a handful of angry realtors, and deprive home sellers of this critical

information. I’ve come to the conclusion that it’s ok to ruffle a few feathers if it means

helping home sellers.

So, that’s just what I’m about to do.

To be more precise…


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These 3 Secrets Will Allow You To Easily Identify The “Golden” Realtors In Your

Area... Fast I’m not talking about the top 1%. I’m talking about the 1% of the 1% of realtors. The true “Unicorns” that can sell your home faster than 99.3% of other realtors while getting you far more money for your home - what you really deserve! And these 3 secrets will give you the keys to AVOID realtors who don’t know how to

market your home, don’t have the ability to get you a fast sale, can’t earn you 5% to

20% more money, have no track record of consistent success, and are possibly even

just part-time realtors.

Now when you use these 3 secrets in the way I’m about to show you, you won’t ever

have your home placed in the “expired listings”, which forces you to waste more

time and money. And you won’t be forced to search for another realtor who most likely

can’t get you what you want for your home, and may not even be able to sell it at all.

That’s why home sellers are scrambling to be a part of this “New Seller’s Revolution”.

No Other System Has A 99.3% Accuracy

Of Making Home Sellers 5% to 20% More

Money, With An Almost Guaranteed

Rapid Sale

It’s a game-changer, and home sellers who have already experienced it would never

consider hiring a realtor in the traditional way again. It’s turning the real estate industry

upside down.

Who am I to make such a BIG promise? Like I said, my name is Jason Hattaway.


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I’m a Florida based real estate broker who’s spent the last 3 years developing

something incredible I’ll share with you in just a moment. And it’s something that

your realtor will NEVER reveal to you.

In all my time spent becoming a realtor, getting my licenses,

becoming a Certified real estate instructor, Certified real estate

negotiator, passing the Broker’s exam etc., I’ve never seen a home

selling breakthrough quite as INCREDIBLE as what you’re about to

see.

So, how do you know I’m not full of B.S.?

Well, here are a few real estate credentials I’ve earned, so you can know I’m qualified to

give you advice on real estate.

My Real Estate Broker’s License

My Real Estate Instructor's License


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Certified Real Estate Negotiation Expert

Certified Pricing Strategy Advisor


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My State Of Florida Brokerage License

Friend, if you’re selling your home, don’t even think about hiring a realtor until you see

this. This could radically change your life.

And it makes no difference if...

● You’ve lost faith in realtors to get you the price you deserve

● You’ve been the victim of an expired listing

● You “think” the only way to get more for your home is by spending thousands on

upgrades


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● Or you falsely believe that selling your home should take months on end, it

doesn’t matter

See, I did a deep dive on the real estate industry over the past 3 years and found some

STARTLING information. I spent many, many, many late nights to uncover why so

many realtors fail their clients on price and speed of sell, leaving home sellers

frustrated, angry, and even losing sleep over the matter.

Here’s The Shocking Truth I Discovered

About Why So Many Realtors Don’t

Deliver Results What I discovered is nothing short of amazing, and it reveals the truth about realtors

who don’t produce desirable results. Knowing this truth gives home sellers the unfair

advantage they so desperately want when selling their home - a higher price, a

guaranteed sale, and a faster sale.

This discovery I made proves that each and every home seller in America (on

average) is losing $21,980, and this consistent loss continues to happen because the

market is flooded with substandard realtors. Don’t believe me?

Let me prove it to you...

If you look at the current average home sale price in America it is approximately

$314,000. When you multiply that by an Equity Preservation indicator (We'll discuss this

in a second) of 7%, which is a conservative number for the difference between an

average agent and the top performing agent in your area, you will notice a $21,980 loss

of equity.

And did you know that approximately 30% of all homes for sale in America end up

in the expired listings? Impossible you say? I thought so too. I didn’t just pull this

number out of a hat though. It took me over a month of number crunching to discover

this fact.

Why did it take me so long to figure out?

Well, the Realtors Association keeps expired listings statistics private from the public in

order to maintain trust among home sellers. The association collects data on houses,


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homeowners information, transactional data, property tax data, zoning data, foreclosure

data, and expired listing data.

All of this information can be freely found on the internet in many other places, except

for the expired listings statistic and some transactional data. They guard that data

like a lion guards a cub. But why?

The Realtors Association is setup to protect consumers and agents by creating a safer

marketplace to conduct transactions. So, while their intentions are to protect agents by

hiding this expired listings data, they’re actually protecting a HUGE pool of

unqualified realtors in the process.

If the public really knew the amount of homes that end up in the expired listings, they

would…

● Lose all faith in real estate agents

● Realize that who they work with matters

● Know that not all agents are created equal

● Wonder why they are paying someone on a results basis who has no chance of

actually getting the results they are after

● Realize they need a better way to hire an agent

● And realize they need a better way to distinguish between the good and bad

agents

By now you may be thinking “Screw working with an agent. I’ll just sell my home direct

and make more money.” The problem with that is homes sold by owners directly sell for

roughly 14% less than homes sold with an agent. Even after paying commissions,

you’re still better off working with an agent.

Instead, the solution is to learn this insider knowledge I’m about to share with you that

can help you pick a STAR agent.

Here’s Why 30% Of Homes Never Sell

My research has brought me to two conclusions. I firmly believe that 30% of homes

end up as expired listings because…

● Agents are lying to homeowners about how much their home is worth just to get

business

● These agents simply don’t know how to price a home.


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It’s an OUTRAGE that there are so many realtors doing business like this, and it’s a

huge injustice to homeowners.

But that’s just the expired listings I’m talking about...

Imagine how many homes don’t expire, and then sell for far less than they should have

gotten because the realtor didn’t know how to market the home and get top dollar for it.

Most homeowners look at these mediocre sales results and don’t even realize how

much money their realtor left on the table at closing.

The market is so accustomed to substandard results that sellers have learned to

accept far less money than they deserve. But this can all be fixed with the 3 secrets

I’ve been telling you about.

These 3 Proprietary Secrets Almost

Guarantee You Get 5% to 20% More For

Your Home.... Fast

These 3 secrets are proprietary, and I’ve developed them for the sole purpose of

identifying the top 1% of the 1% of realtors in your area that can sell your home for more

money, in a much shorter time. This information can’t be found anywhere else

because it has taken me years of time and money just to uncover the sources needed

to be able to share these 3 secrets with you.

I call these three secrets KEY PERFORMANCE INDICATORS (KPIs). When you

understand what these indicators are, you can gain an unfair advantage over almost

any other home seller.

These 3 secrets measure the agent’s performance, and generates a list of only the

“cream of the crop” realtors. The 1% of the 1% of realtors. This means narrowing the

list of realtors down to only 1 or 2 who can sell your home faster than any other realtor

in your area, for a MAXIMUM price.

Secret #1: Probability of Success

Indicator


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The first and most important performance metric is known as the Probability of Success

Indicator. If ACTUALLY selling your home and avoiding the expired listings is your plan

you want this number to be as close to 100% as possible. It represents the probability of

the agent getting the job done!

A low number in this category is a HUGE RED FLAG. Believe it or not, there are

agents out there that have a 0% chance of actually selling your home. Would you

like to know that before you hire them? I’M CERTAIN THEY’RE NOT GOING TO LET

YOU IN ON THAT SECRET!

Secret #2: Equity Preservation Indicator The second Key Performance Indicator is called the Equity Preservation Indicator. If you are after top dollar for your home, you need this number to be as high as possible.

It is a reliable indicator of the agent’s ability to price homes accurately and defend their value during negotiations. When you compare this indicator among agents or an area average, you will get an approximation of how much of your home’s equity could be preserved by using a particular agent versus other agents in your area.

For Example:

Agents look at the recently sold comparable properties, expired listings, and current

homes for sale in your area to determine a probable selling price for your home. Let’s

assume that selling price is $400,000. If one agent’s Equity Preservation Indicator is

99% and another agent’s is 92%, then you’re looking at a 7% difference between the

two agents.

If you take that 7% and multiply it by the probable selling price of $400,000, you’ll notice

a $28,000 difference between the two agents. THAT $28,000 IS YOUR EQUITY!

So, I ask you, what is 7% of your home’s value? I’m sure it’s a lot!

Here's some even better news!

According to Zillow “The median price of homes currently listed in the United States is

$275,000 while the median price of homes that have sold is $238,800.” If you divide

238,800 by 275,000 that gives you 86.8% equity preservation indicator. That is 10% –


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12% lower than my preferred agents in that price point. So to go with 7% is

conservative.

Can you see how this information is valuable?

A low number in this metric can be an indicator that the agent doesn’t know how to price

a home correctly, is weak at negotiating, allows the homeowner to dictate an unrealistic

price, or worse, misrepresents the home’s value as a way to entice the homeowner to

do business.

(I’m sorry to say the last one frequently happens, and it’s at your expense.)

As a homeowner, you want to avoid a low number in this category, or you will be

set up for failure, lost equity, and wasted time.

Secret #3: Time on Market Indicator The third and final performance indicator is called the Time on Market Indicator. If getting your home sold as quickly as possible is your priority, you’ll want this to be as low as possible. If the agent prices homes accurately and markets them effectively, you will see a low number for this metric when compared to other agents in your area.

A high number for this metric is a reliable indicator that the agent over prices homes,

does a poor job marketing the property, or possibly both. This is an important metric

that you need to be aware of because too often, homeowners unknowingly hire

agents with extremely high Time on Market Indicators.

This mistake ends up putting homeowners in unforeseen time constraints when their

houses are taking too long to sell. This forces them to accept below market value offers

because they now have a deadline or somewhere else they need to be.

Do you think this information could save you time and stress if you had it assembled for

you prior to hiring an agent?

You will notice, when evaluated together, these indicators paint the overall picture of an

agent’s performance, and will directly impact the overall success of your home selling

process.


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Okay, so now that I have shared with you my KEY PERFORMANCE INDICATORS,

how many agents do you think you will need to interview to find the PERFECT AGENT?

To be honest, I think you have a better chance of finding the proverbial “needle in a

haystack.” SERIOUSLY, THE ODDS ARE STACKED AGAINST YOU. Fortunately, I’ve

already done the work for you!

I track the performance data of agents in real-time, and I caution you, the vast majority

of agents out there need to be avoided. And that is precisely why I created the

Agentfax Report...

… To allow you to see the very top realtor/s in your area, without having to know all the

technical stuff that goes into assembling and measuring the KPI’s I just showed you.

My Agentfax Report does all this work for you.

Here’s What Your Agentfax Report Will

Look Like…


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But Not Everyone Qualifies To Receive

An Agentfax Report

If you can answer “true” to the following, then you’re a good fit and you can go ahead

and request your report. However, if you can’t answer “true” to all of these then please

don’t complete the report request. You simply don’t qualify.


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● I am willing to provide a testimonial with profile picture upon seeing the promised

results that my Agentfax Report gives me. (Since I’ve recently brought Agentfax

to market, my priority is to get you great results and collect your feedback.)

● I am not currently under contract with an agent

● I own a home and am planning to sell in the next 12 months

● I won’t try to dictate the selling price without trusting the agent’s advice

● I don’t blindly make claims that my house is worth more than it is with no actual

support to back it up

● I am more concerned with the results my agent generates, not how much

time he spends doing his work

● I understand the value your Agentfax Realtors provide, and I know it’s pointless

to try to find the cheapest commissioned agent

Here’s How Much It Is…

Since this personalized report is extremely valuable, earns sellers 5% to 20% more, and reveals the top 1% of the 1% of realtors, the true “cream of the crop”, I knew I was going to have to charge for it.

It’s very time consuming to hand produce these customized reports for each

seller’s area, and analyze all the data until I’ve found a true “champion” realtor. It can

take up to 2 hours just to produce one report, and that’s why I chose to put a price tag

on each one.

But, the cost far outweighs not doing it simply because home sellers are earning

anywhere from 5% to 20% more money with my Agentfax Report.

It’s a NO-BRAINER, especially when you consider that hiring a traditional realtor to sell

your home could result in an average loss of $21,980. Can you think of a few ways to

spend an extra $21,980?

So, how much would a report like this be worth to you?

I could certainly sell a customized report like this for $1,000 or more, and it would

be worth every penny. In fact, people are already emailing me to tell me how much this

is worth to them. And they’re absolutely right.

And just to gather and analyze all the various sources needed to do this on your own

would require you to spend 3 or more years becoming a real estate broker, and another


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3 years to uncover the hidden gems needed to narrow the field of realtors to top

winners.

Even still, there are 394,400 real estate agents in the U.S. and none of them have

figured out this critical information you and I now possess.

For just $199 you can have your personalized Agentfax Report rushed to you in just 48

hours.

If you’re still reading this, I know that you would agree that this price is a drop in the

bucket compared to the financial loss you’ll experience working with a substandard

realtor.

But, I was talking to a friend the other day who told me… “Jason, since this is a

breakthrough new service that will transform the real estate market, why not make it

super easy for people to get your Agentfax Report. That way you can get this into the

hands of as many sellers as possible”?

So, I thought about what he said and came up with something that solves this problem.

Since I'm doing a market test, I don’t want price to be a reason to not take advantage of

this. So, I’ve decided to drastically reduce the price.

It’s not $199...

Not $99...

Not $49...

Not even $9...

For A Limited Time You Can Request Your Agentfax Report Absolutely FREE!

Why free?

Well, I’m doing a market test to see how many home sellers request a report while it’s

free. I’m simply gauging the market before I start charging $199 for it. And the response

has been incredible so far.


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This free offer will end very soon. I simply can’t afford to hand produce these reports for

free much longer.

Here’s how it works…

There is a big green button below that says “Request My Free Report”.

When you click that green button below you’ll be taken to a simple request form

page. It’s fast and easy to fill out. No hard questions. Just simple ones so I can gather

information about your local market.

After you complete the short questionnaire, you’ll be added to my list and I’ll start

working on your personalized Agentfax Report asap.

When it’s done (typically in about 48 hours), I’ll email it to you. Inside the report you can

expect to see a list of only the top 1 or 2 realtors who’ve passed my stringent

qualifications.

Click on the green button below to request your free Agentfax Report.

Just for a second, imagine you’re having a chat with a friend just a week after you sell

your home. And imagine beaming with JOY when you tell them about the Agentfax

Report that was responsible for getting you 10% or even 20% more for your home.

Now imagine hiring a typical realtor. You aren’t so quick to rave about the

experience. In fact, deep down you kind of feel like you got a little screwed, even if that

realtor was recommended to you or they were a friend of yours. This is a lot of money

we’re talking about putting in your pocket. Don’t leave it up to someone who really

doesn’t have the qualifications you need.

Due to the fact that I’m offering this report for free, It’s really not even necessary to offer

you a guarantee. Doing so is kind of silly because I’m taking on all the risk anyways,

and I’m not selling anything.


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https://realtyfax.co/order-form


But, since I know you’re going to see such great results using my Agentfax Report, I

wanted to give you a guarantee anyways. So you can feel all warm and fuzzy inside.

So…

You’re Covered By My MAX Price and

Speedy Sale Guarantee!

I guarantee that you will see a bare minimum of

5% more for your home versus hiring a realtor at

random, and I guarantee your home will sell fast, or

I’ll pay you the original price of $199 that I’ll soon be

charging for this report. You will earn significantly

more for your home when you request my Agentfax

Report.

You will be able to save a HUGE amount of money

that could be used on your family’s education, for

vacations, to make improvements in your new home,

and more.

“I take selling your home very seriously so you have my personal commitment that your report

will give you the results you desire. I’m not happy unless you are happy. I believe in my Agentfax

Report so much, I guarantee it.” - Jason Hattaway

My proprietary process produces the absolute BEST realtors in your area. I’m

committed to providing you with a report that generates a minimum 5% increase over

what any other realtor can get you. And many times that number can be 10% to 20%.

To prove to you that I mean business, if my recommended agent and you agree to work

together, and my report fails to get your home sold with the results you are expecting...

I Will Pay You $199!

Just email me at [email protected] and provide me with your address so I can overnight

you a check.


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My Agentfax Report Replaces The

Outdated Drudgery Of Hiring An

Unqualified Realtor

So, how about it? Would you like me to show you the TOP AGENTS IN YOUR

AREA and an easy and direct path to the results you are looking for?

My Agentfax Report will show you which agents in your area can get you the most

money for your home, in the shortest amount of time, with the highest probability of

success.

Like I said, I could easily charge $1,000 or more for this report, but for a short time

during my market test, I’ll provide it to you FREE OF CHARGE. This market test

could end at any time, and if you wait and come back, you’ll likely pay $199.

You can take advantage of me while I’m doing this market test. Simply click the green

button you see below that says “Request My Free Report.

When you do I’ll ask you some very simple questions, and you’ll be added to my list of

requests. (Typically within 48 hours you’ll have your report.)

You’ve Really Got Just 3 Options As you read this right now, it’s likely that you know what you need to do. And it’s something that can put a mountain of cash in your pocket at closing, so you can provide for your family, take your family on a much needed vacation, afford upgrades in your new home, or just stuff your bank account with more cash.

And when it comes right down to it, you’ve got just 3 options.

Option 1: DO NOTHING. Pretend like you never read any of this, leave this page

behind, and go on about your life. Keep telling yourself that you’ll just find a realtor on


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https://agentfaxreport.lpages.co/order-form/




Google, or hire that guy your cousin is telling you about. And risk a large sum of life-

changing money.

But I know that if you’ve read this far it means you’re really interested in knowing who

the “Unicorn” realtors are in your area. So, doing nothing isn’t even an option.

Option 2: Spend years becoming a real estate broker, and spend even more years

doing a deep dive on the real estate market to figure this stuff out yourself.

You and I both know that isn’t even an option for you, unless you truly want to become

an agent. But, it’s just not a good idea for most sellers.

PLUS, with everything you would need to know, it’s way too easy to mess things up. Do

that and you could be in a worst place than when you started.

I don’t want that for you anymore than you do.

And then there's option 3...

At no risk to you, do what so many other sellers are now doing, request your report, and

earn the 5% to 20% more you deserve for your home, without having to go through any

of the B.S.

And join the others who have now discovered the “New Seller’s Revolution”.

Think about it. It’s a no-brainer option, and all you have to do is click that green button

you see below that says “Request My Free Report”.

Like I said, I’m going to be charging $199 for this report as soon as this market test is

done, which will be very soon. If you leave this page and come back later, it’s likely

you’ll be paying full price.

My passion in life is to help home sellers like you avoid getting a sour deal at closing,

but the only way I can help you is to click that “Request My Free Report” button

now. Please note, you must have passed the qualification questions I asked you earlier

to be considered.

I know you’re going to see incredible results with the report I send you, just like so many

others are now experiencing. Thank you so much for your time.


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To a higher price and faster sale!

Jason Hattaway

Florida Real Estate Broker

Realtyfax, Inc.

P.S. LAST WARNING! I’ll be charging $199 for this report once this market test ends.

For just a few more days I’ll deliver your customized Agentfax Report absolutely FREE,

within 48 hours!

P.P.S. I am incredibly confident that my report will sell your home much faster at a

maximum price, and I know that you'll be blown away when you see the bottom line

results. You can get your report by clicking the green button below. If you have any

questions you can reach us at [email protected].


www.realtyfax.co



By Jason Hattaway (Founder - Realtyfax)realtyfax.s3-us-east-2.amazonaws.com/Members/Home Sellers...

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Transcript of By Jason Hattaway (Founder - Realtyfax)realtyfax.s3-us-east-2.amazonaws.com/Members/Home Sellers...