MY FLIP FLOPBy Jake Norris and Lauren Foakes

What does the customer want from the product?

The customer is looking for comfortable and they want loots of ranges of colour and they like to have a good price.

What features does it have to meet those need?

It has to be a flip flop and it has to have a resemble price e.g. can not be load and loads of money

How and where will the customer use it ?

They are for men and they are for the surfer guys and for people that go to the beach a lot and will be at lots of top shops like beach shops

What does the flip flop look like?

These are the designs

How will the customers experience it?

They can go to the shops try them on and they can do looking it up on the internet there will be a lot of posters in the news papers

What colour should they be?

They are going to be all colours yellow, blue, red, orange, green, purple and pink

How is the branded

In a light background

How is it different from its competitions?

Because its all original.

Our chosen design

Spider Diagram

Flip Flop Design

Target Audience: Our target audience is going to be

for female and males. Our female version is going to be high heeled Flip Flops and the male Flip Flops are going to be the design of trainer/sneakers.

Age: between 25-40 unisex. Interests: Females: Paradise/beach design, flowery/floral,

makeup, lips, clothing. Males: Food, camouflage, sport, Guns/action,

gadgets Unisex: Union Jack, Starry.

Explaining Flip Flop’s

Graphs

DISPLAY BOARD OF EFFECTIVE ADVERTISING.

Another one of our designs