By Framesi in English

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BY 2012_folder_ING:BY 2012 6-12-2011 17:46 Pagina 1

LIGHTNESSEXTREME LAVAWHITE PEARL

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BY Framesigives your salon the prestige of a

great Italian brand and the reliability of products formulated to ensure both

a perfect aesthetic result and also protection for the hair.

In addition, you have the privilege of a linecreated with the hairdressser’s everyday

skills in mind: styling, sculpting, fixing and enhancing shine.

Without forgetting that beauty is also wellbeing.

The creative flair of hair professionals requires versatile, functional, exclusive and quality support.Such as the BY Framesi line, specifically formulated to help hairdressers achieve any type of style.With cosmetic effects that offer sensations of total comfort and amazing textures.


WH

ITE

PEA

RL A priceless remedy

once reserved for the emperors of China,pearls are a source of vitality and health in modern cosmetics too.Their seductive translucent covering encloses an exclusive treasure, which BY Framesi places in the hairdressser’s hands to give the hair delicate forms and incomparable luminosity,moisturization and protection.White Pearl, styling and treatment, together at last.

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All the richness of priceless pearl powderto remineralize even the most lifeless hair.

Fixative free and fast drying thanks to the ultra fine mist released by the hi-tech dispenser.

Shake before use.Spray evenly after styling.

An extraordinary luminescence on the hair thanks to bioactive molecules derived from pearls.No build-up. Leaves the hair light and free, thanks to innovative resins that set naturally. Will not flake.

Shake before use.Distribute over damp hair, massaging with your hands. Perfect the application by combing the moussethrough. Dry without rinsing.

Maximum hydration with amino acids and pearl proteins plus incredible shine thanks to iridescent pearly pigments.Delicately sets hair thanks to new generation fixative resins that neither dry out the hair nor leave any residue.

Distribute over damp hair for complete support.Apply to a few strands only to refine and accentuate.

PEARL SHINERShine enhancing spray

200 ml

SPARKLING MOUSSE LIGHTSoft hold mousse

200 ml

HYDRO-GEL LIGHTMedium hold gel

150 ml

• With jojoba oil for extra shine• Anti-aging• With proteins and vitamin E

• Adds lift and control• Deep down moisturizing• Perfect for brushing

• Produces flexible hold• Enhances shine• Moisturizes and remineralizes

An effective hold that also restructures the hair withamino acids derived from pearls.

Brilliance is guaranteed by jojoba oil while a sunscreen and vitamin E prevent premature aging.

Shake before use.After drying, spray evenly at a distance of approximately 20 cm.

MIST HAIR SPRAY LIGHTMedium hold no gas spray

300 ml

• Soft support• Enhances shine and protects against UV rays• Fast drying, no flake


Priceless drops of keratin-like pearl extract to renew the hair shaft and enhance shine.A sunscreen protects against UV rays.Vitamin E, limnanthes alba, and jojoba oils nourishthe hair and prevent it from aging.

Apply a few drops on damp or dry hair.Massage thoroughly, especially on the ends and on damaged areas.

Pre-drying and pre-straightening with re-mineralizinghydrolyzed pearl.Ideal for fragile, brittle and damaged hair, it is packedwith wheat and silk proteins, natural keratin and olive oil derivatives which nourish the hair, enhancing shine and fortifying.

Apply to wet hair and dry without rinsing.

SLUSH GLOSSRestructuring serum

50 ml

TECHNO FILLERCreamy fluid

100 ml

• Revitalizes dry hair• Combats split ends• Moisturizes and nourishes

• Repairs porosity and irregularities on the surface of the hair, leaving hair smooth and silky soft

• Boosts moisturization and lubricates the hair shaft, enhancing shine and leaving the hair more manageable

Thanks to nourishing microelements extracted from pearls, it has superior conditioning power.It contains chitosans, natural fixatives derived fromcrustacean shells, similar to the hair structure.

Shake before use. Distribute over damp hair to support styling. Apply to dry hair to sculpt the details.

FROZEN GLAZEFixative fluid

250 ml

• Gives the hair definition and shine• Moisturizes • Ideal for naturally wavy hair


EXTR

EME

LAVA

Black rock imprisons the energy of ancient volcanoes.Cosmetic science turns its rich and valuablemineral core into the professional line thatgives the hair greater texture and dynamism.

Sculpting, styling, fixing and making the hairmore structured and luminous.With Extreme Lava, styling has a regeneratingpower and can easily support the most extreme solutions, while the hair becomesstronger and more flexible.

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An exclusive easy to apply formula that moisturizes, restructures and restores shine duringsetting, thanks to the efficacy of lava derivatives.Special iridescent effects enhance the hair’s natural shine.

Apply to damp hair for natural styling.To shape individual strands, apply after drying.

Lava minerals - silicon, magnesium and iron salts -regenerate and invigorate the hair.Perfect for soft, long-lasting curls, it is made with an exclusive soft-textured, anti-static, conditioning formula.

Shake before use.Apply to damp hair, massage onto the lengths andcomb through for perfect distribution.Dry without rinsing.

With eco-friendly propellant and the power of mineralsextracted from volcanic rock, it is ideal for securing a firm hold without weight.It reduces static electricity, dries instantly and leaves noresidue.

Shake before use.Spray evenly from a distance of 30 cm.

HYDRO-GEL STRONGStrong hold gel

150 ml

SPARKLING MOUSSE STRONGStrong hold mousse

200 ml

BLACK LAVA HAIR SPRAYStrong hold spray

400 ml

• Sculpts • Remineralizes the hair• Leaves no residue

• For extra definition• Ideal for wavy hair to be dried naturally

or with a diffuser• Restructures deep down

• Produces texture and shine• Protects against UV rays• Adds lift and control

Shine-enhancing silicones, vitamins, silicon, magnesium and iron salts remineralize while setting the hair.Protects against UV rays and prevents aging.

Shake before use.Spray evenly or only on the strands to be shaped.

MIST HAIR SPRAY STRONGStrong hold no gas spray

300 ml

• Volumizes• Ideal with the iron• Enhances shine and fortifies the hair


SIL

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GEL

A top-quality professional

service meets

all possible needs.

Even that of having grey,

white or salt

and pepper hair free

of unsightly discoloring.

Vitamins and minerals extracted from volcanic lavafor a toning, detangling and thermo-protective formula that volumizes and moisturizes, without build-up.Ideal for fine hair, it stimulates keratin production,favors structural cohesion thanks to added ceramidesand defends the hair against the degenerative effect offree radicals thanks to panthenol and a UV sunscreen.

Spray evenly over wet hair, concentrating on the roots.Dry without rinsing.

VOLUMIZING SPRAYVolumizing moisturizer

100 ml

• Gives hair greater body• Helps styling last longer• Combats premature aging

Packed with conditioners, this gel protects the hair from dehydration, does not build-up and can easily be washed out with a simple shampoo. Its temporary effect makes it suitable for all hair types.The safe and immediate result is a sophisticated silvery sheen.

Distribute over damp hair with a comb and then drywithout rinsing.Use on dry hair to accentuate the fixative and anti-yellow effect.

SILVER GELShine-enhancing fixative

150 ml

• Removes yellowing from white hair• Bestows a luminous silvery sheen• Shines and sets the hair

With silicon, magnesium and iron mineral salts, it compacts the hair, leaving it glossy, withoutweight. Designed to separate strands in well-defined hairstyles, it sets without leaving any unsightly residues.

Apply after drying on strands to be emphasized,shaped and shine enhanced.

VOLCANIC WAXFixative wax

75 ml

• Sculpting and defining• Enhances shine• Prevents dehydration


www.framesi.it


By Framesi in English

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