STARTUP78:

Growing the startup community in North County San Diego BY COURTNEY CROMERGuest Contributor

North County San Diego is known for its beautiful scenery and relaxed lifestyle, but innova-tive industrial growth is taking the area by storm. Open Source Maker Labs (OSML) opened its doors in 2014 to support this movement, and there has never been a more exciting time for entrepreneurs to explore new business opportunities in the area. As California continues to expand across growing indus-tries like information technol-ogy, healthcare, hospitality, and agriculture, city leaders in North County have zeroed in on what their region brings to the table. This created a like-minded collaboration between OSML and innovation leaders in North County who recently launched a new entrepreneurial initiative- Startup78.

With more land to build busi-nesses and by harnessing a com-munity effort to support the goals of each city, the North County cities of Carlsbad, Oceanside, San Marcos, Vista, and Escon-dido joined forces to focus on the economic prosperity of the area, creating Innovate78. Rec-ognizing the growing number of entrepreneurs in North County, Innovate78 along with San Diego Regional EDC launched a sepa-rate action specifically for startup companies, thus the Startup78 initiative was born in the Spring

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BUSINESS SPOTLIGHT

JOUR NALBUSINESSwww.carlsbad.org

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 35, NO. 7 AUGUST 2018

A GROUP EFFORTA thriving tourism economy has been the result of successful partnerships. 5

SEE , STARTUP, Page 6

MiraCosta College offers training and certifcation programs for well compensated skills

One of the fastest growing segments of the San Diego labor market is also becoming one of the hardest for employers to fill.

It’s the segment of educated workers which needs more than a high school education but doesn’t need to go as far as a four-year degree. Dubbed “middle-skill” jobs, these skilled positions garner nearly 39 percent better pay than the median pay for jobs in the region, according to a the San Diego-Imperial Center of Excellence for Labor Market

Research.“To be competitive in the fast-

changing San Diego job market

and make more money, workers need more than a high school degree, said Dr. Sunny Cooke,

Superintendent/President of the MiraCosta Community College District.

The Center projects there will be more than 47,000 middle-skill

Opportunities abound for “middle skill” labor

SEE SPOTLIGHT, Page 12

MiraCosta CollegeOne Barnard Dr.

Oceanside, CA 92056miracosta.edu

(760) 795-6612

You don’t need to be elected

TO BE A LEADER

Make an impact in your community by becoming a Civic Champion BY CAROLINA ALBAN-STOUGHTON

As a young student in Okla-homa, Sue Loftin took a civics class not really knowing the impact a particular hands-on project from that class would have later in her life. “We were required to pick an item that was to be heard by the City Council. Once the topic was selected, we were required to research the issue and present our position to the City Council. These types of experiences I was fortunate to have in a public high school in Oklahoma,” said Loftin. She is now the founding partner of The Loftin Firm, P.C., Vice Chair of Public Policy at the Carlsbad

Chamber of Commerce and a constant presence at Carlsbad City Council meetings. “I attend local jurisdiction hearings (City Council, Board of Supervisors, Planning Commission and simi-lar hearings) approximately 3-5 times a month. I attend in two different capacities: as part of my profession as a land use attorney and as an individual or working with groups pro bono to present a specific position on an issue.”

While getting involved in the community and letting her voice be heard by local legis-lators is part of Loftin’s life in Carlsbad, there are many people out there who would like to get more involved in issues affect-ing their communities, but feel overwhelmed or don’t know exactly how to start. Loftin has been in that same place before. “I spent years not expressing my political views because I did not want to be misclassified, placed in a bucket or spend hours

arguing, rather than discussing the issues. I realized my silence, along with many others’ silence, was providing an empty space for ideas and positions to take control with which I strongly dis-agreed. Now, I speak up – some-times with a hostile response. Taking a stand on an issue or political candidate will provide you with a sense of involvement. You will learn your voice does make a difference.”

Civic Champion workshop

An election year is always a good opportunity to become more engaged in a commu-nity’s civic life. This year, the phrase “all politics is local” rings true in Carlsbad as the follow-ing seats are up for election in 2018: Mayor, District 1 Coun-cil Member, District 3 Council Member, City Clerk and City Treasurer. In addition, there are a lot of state races that will

be decided, so staying informed is our civic duty. That’s why the Carlsbad Chamber of Com-merce is offering a Civic Cham-pion workshop, which will help people navigate the ins and outs of the election process, learn ways to get involved in cam-paigns, how to hold elected offi-cials accountable once the elec-tion is over, and how to remain engaged during non-election years. “The main idea here is to teach people the multiple ways they have to get involved. This means doing things that go beyond casting a vote, which of course, it is incredibly impor-tant,” said Toni Padron, Execu-tive Vice President/COO of the Carlsbad Chamber of Commerce. Padron believes a lot of people wrongly think that their votes don’t count and get disillusioned with the process, when the oppo-site is true. “At a local level, every

SEE CHAMPIONS, Page 8

“Middle skill” jobs are the hardest for employers to fill and they provide better income for workers than the media pay for jobs in the region.

Wealth of Knowledge

2 | WWW.CARLSBAD.ORG

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ENCINITAS | $975,000 - $1,175,000*Lovely 3+BR, 3BA home in a quiet neighborhood, yet close to everything! Offering over

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Sandra Copeland 760.716.6110

CARLSBAD | $1,995,000 - $2,195,000*Luxurious private ocean view oasis in exclusive, gated La Costa Ridge. All 5BR w/ ensuite BA,

4873 SF of indulgent living inside/out. Impressive resort-style yard w/ views to Baja through rear glass wall, over-sized spa, fire bowl, media lounge, BBQ island/bar+pizza oven.

Sandra Copeland 760.716.6110

CARLSBAD | $1,298,500Ocean view beauty on cul-de-sac in uber popular Bay Collection, 1 mi to beach. Awesome 4BR floorplan, each w/ own BA, incl 1st floor guest suite. Upgrades galore. Master suite w/ view balcony & spa bath. Entertainer’s yard w/ Viking BBQ island+zen water wall feature.

Dana Whittaker 760.618.1460 & Diana Fields 760.519.1271

CARLSBAD | $5,800,000 - $6,500,000*9,742 SF on over half an acre with panoramic lagoon and ocean views. 3 levels with wraparound

decks on each level. 5BR, 4.5BA. Includes luxury-style private theater, pub, hugewine cellar and tasting room, 2-story solarium/ballroom, smart home features and security.

Laura Mitchell & Pat Haeckel 858.775.9550

RANCHO SANTA FE | $1,995,000 - $2,195,000*Custom home in gated community designed by Dana Gillespie. Offering 4+ bedrooms, 4.5

baths and 3,966 square feet. Situated on 2 acres. Beautifully manicured yard, Koi pond and spa.

Tim Kirk 760.704.9252

FALLBROOK | $650,000Peaceful retreat-like living in the gated community of Peppertree Park. Relax in the private pool & spa. The gourmet kitchen is open to the family room & features tons of cabinet &

counter space. The master suite has a walk-in closet and an extraordinary bathroom.

Devore Realty Group 760.908.3838, DRE# 01397835

POWAY | $899,000Stunningly remodeled single-story masterpiece on 2.5 acres in desirable High Valley w/

panoramic views. Spacious & wide-open floor plan features gourmet kitchen w/ designercountertops, over-sized adjoining great room, formal dining room & 360-degree views.

Tim Kirk 760.704.9252

OCEANSIDE | $550,0003BR, 2BA, 1.543 SF single-story w/ 2-car garage & no HOA. Low-maintenance backyard w/ pool, firepit & patio. Open kitchen w/ ample counter & cabinet space, w/ dining & backyard

views. Master w/ ensuite BA & backyard access. Less than 6 miles to the beach.

BACK ON MARKET

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 3

INDEX

TO YOUR HEALTH .......................... 7

MONEY MATTERS ......................... 8

MEMBER DIGEST ......................... 20

SCHOOL NEWS ....................... 12,17

VILLAGE BEAT ................................4

CITY NEWS ................................... 5

INDUSTRY FOCUS WEALTH OF KNOWLEDGE..............10-19

Published 10 months out of the year by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

frontdesk@carlsbad.orgwww.carlsbad.org

DIRECTORS

Paula Anderson First Citizens Bank

Trent Andrews Procopio, Cory, Hargreaves & Savitch, LLP

Dave Geier San Diego Gas & Electric

Carolyn Grant Museum of Making Music

Michael Howes, AICP Howes, Weiler and Associates

Frank Idris LEGOLAND California Resort

Adam Jacobs Fortis Fitness and Strength Training & YOGALUX

Jessica Jones Poseidon Water LLC

John Lek Green Dragon Tavern & Museum, Inc.

Catherine Magaña Savvy Women Wealth Management

Joseph Mishriki Wells Fargo Bank

John R. Osborne AT&T

Ulrich Samietz Park Hyatt Aviara Resort, Golf Club & Spa

Don Schempp Torrey Pines Bank Carlsbad

Kevin Sharrar Windermere Home & Estates

Tim Stripe Grand Paci� c Resorts, Inc.

Amber Ter-Vrugt Scripps Health

Mike Weseloh Weseloh Chevrolet Kia

Scott White New Village Arts Theatre

ADVISORY COUNCIL

Dr. Sunita Cooke MiraCosta College Kevin Crawford City Manager O� e Escobedo Lola’s 7-Up Mexican Market & Deli Dr. Benjamin Churchill Carlsbad Uni� ed School District Mark Packard City of Carlsbad Council Liaison Sam Ross Visit Carlsbad Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO

Carolina Alban-Stoughton Communications Manager Margery Benkaci Membership Sales Gwen Bryson Information Specialist Kathleen McNary Dir. of Corporate and Member Relations Kevin Monson Executive Coordinator Tracy Power Information Specialist Carolyn Reinmiller Public Relations & Events Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer

ASSOCIATES Carlsbad Business Journal Printing

Advanced Web O� set

MISSION STATEMENT

CHAMBER VISION

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs,

cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

OFFICERSCHAIRMAN OF THE BOARD

Ahmed Haque NRG Energy, Inc.

IMMEDIATE PAST CHAIR Deb Beddoe Your Ops Manager

CHAIRMAN ELECT Michael Schroder Cal State San Marcos

TREASURER Rich Clark Fuzion Payments, LLC

VICE CHAIR OF MEMBER SERVICES Lupe Hairston Freedom Window Cleaning

VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT

Matt Leonard AAMS® Edward Jones

VICE CHAIR OF PUBLIC POLICY Sue Loftin Esq. The Loftin Firm, PC

VICE CHAIR OF ECONOMIC DEVELOPMENT Josh Mazur Upstream Consulting

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

“The Carlsbad Chamber of Commerce is the business organization recognized as a leader in� uencing the direction

and future of Carlsbad to enhance the quality of the community.”

MEMBER MARKETPLACE .................... 22

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

AHMED HAQUE

FROM THECHAIRMAN

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Education as an important role of the Chamber

I am just a few months away from retiring from business. Since the announcement, dozens of people have asked me what advice I can give to a potential replacement or simply what is the search com-mittee looking for as a main ingredient in the new CEO.

The CEO of a Chamber has multiple roles to fill, therefore there is not only one main ingre-dient the next leader should have, but several. That being said, the person who will guide this organization in the next few years, should understand the importance of our educational programs as a way to attract, develop and retain members.

Throughout the years, the Chamber has provided a place for our members to further their professional develop-ment, learn through work-shops and seminars, and share their knowledge with others by being presenters them-selves. All these programs meet a few goals. First they help our members stay up to date with new trends, tech-nology and the ever changing market. Second, when com-petition is fierce knowledge is power. The more knowledge businesses have the better pre-pared they are to stay competi-tive and relevant. Third, these programs build a sense of com-munity in which people can know where to go for certain expertise or how to support fellow businesses who may be running into challenges by sharing their own experiences. Overall, the Chamber’s edu-cational programs also help expose many valuable mem-bers who have contributed to make Carlsbad a competitive place for business.

But our education programs are not limited to providing tools and resources that are business related only. We have an important role in the com-munity to make sure people are informed about decisions that are made regarding leg-islation that can impact busi-ness. In an election year, it is important to get involved in the process besides going to vote. For many people, this may seem overwhelming and convoluted at times. That’s why in August we will be offer-ing a Civic Champion work-shop, which will teach partici-pants how to get involved in the process (whether hosting a fundraiser or becoming a poll worker) or how to stay in touch with their elected offi-cials beyond the elections so they can be held accountable.

In addition to our educational role in the region, Carlsbad’s education community is strong. This is why the August issue is dedicated to education and to highlight our members whose mission in life is precisely to elevate a workforce that will contribute to the future of the region’s economic growth.

THE POWER OF YOUR VOTETwo common misconceptions

about the Chamber are that we are either a lobbying organiza-tion or an agency of the City of Carlsbad. After all, the US Cham-ber of Commerce is by far the nation’s largest lobbying group and other chambers in Califor-nia promote economic develop-ment and tourism on behalf of their city.

While the Chamber does not endorse candidates or raise money for political purposes, we do host candidate forums and publish questionnaires that help voters understand where the candidates stand on the issues. We do not accept fund-ing from the City of Carlsbad so that we can maintain an independent voice. The Cham-ber cultivates relationships between the business commu-nity and local government, but we speak up when we see leg-islation and policies that may adversely impact economic development.

It is in that spirit of dialogue and collaboration that we proudly host the annual State of the City lunch on August 24th, featuring an address by Carlsbad Mayor, Matt Hall, and

a short video highlighting city priorities and accomplishments. This event provides citizens with a unique opportunity to network with business leaders and local government. In attendance are city councilmembers, senior city staff, mayors of other North County cities, candidates for office, and other elected officials at the state and county level. Be sure to register early as this event always sells out.

Many of our members have an interest in civic engagement, but don’t know where to begin. The many venues for governmental meetings and complexity of our legislative and policy making processes can be overwhelming. This year the Chamber is hosting a Civic Champion workshop, where you can learn how to be a more effective participant and

advocate. Another place to fuel your

passion for public affairs is the Chamber’s Government Affairs Committee. Many of the Cham-ber’s positions are formed through the study of emerging issues by this committee, which ultimately makes recommenda-tions to the board of directors. The Chamber depends on its member-volunteers for this important function and addi-tional perspectives are always welcome.

Winston Churchill once said “Democracy is the worst form of government, except for all the others”. Anyone who watches 24-hour cable news or reads social media might echo Churchill’s sentiment. Where some see excessive tribalism in the fact that elections are increasingly too close to call, I see the power that every citizen has to shape the future.

Recent local elections and ref-erendums were decided by a few thousand or even few hundred votes. Every single vote mat-ters, so I hope you will study the issues, listen to the candidates, and make your voice heard at the ballot box.

The election season is a great time to flex your civic power, but how do you make an impact beyond the polls?

The Carlsbad Chamber of Commerce’s Civic Champion Workshop Series will educate, inform and equip

civic-minded citizens with the tools needed to make a difference during the elections and beyond. This

two-part nonpartisan seminar series will provide a wealth of resources and allow participants to network

with business and civic leaders.

You don’t need to be elected

to be a leader...

BECOME A

( Sessions run from 4:oo p.m. to 6:30 p.m. ) GUESTS SPEAKERS INCLUDE:

Michael Vu, San Diego Registrar of Voters Barbara Engleson, Carlsbad City Clerk

John Hoy, John Hoy Campaigns Tom Shepard, Tom Shepard & Associates

Marie Jones-Kirk, Community Services Manager for the City of Carlsbad Jason Haber, Assistant to the City Manager

Rachel Laing, Laing Strategic Communications

Your voice mattersA TWO-PART WORKSHOP

MMXVIII

REGISTER ONLINE AT CARLSBAD.org

Only $40BO

TH S

ESSIONS INCLU

DED

REGISTER TODA

Y

AUGUST 16Elections:

Who, What, When & Where

AUGUST 23Local: How to make a difference in your

community?

4 | WWW.CARLSBAD.ORG

Opening Summer 2018Brand New 1, 2 & 3 BR Apartment Homes LiveMarisol.com 3701 Haymar Drive | Carlsbad, CA 92008

(760) 973-4010

Celebrate with us the 20th Anniversary of Art in the Village

What makes the 20th Annual Art in the Village so exciting and memorable? It’s meeting the artists and experiencing the amazing local and regional artistry on display, while celebrating what makes Carlsbad Village so special. Take for instance the stunning photography work from Robin Goes To, a local businesswoman turned inspired traveler, who brings to life her travels throughout Europe as well as North America. Always finding a way to make reflec-tions mesmerizing, one can get lost in Robin’s photos for hours. Whether Robin is taking us on a journey through the Alps, along-side a lake in Switzerland, a canal in Austria, or the lush forest of the Pacific North-west, each photograph tells a story.

Robin is one of 100 artists who will grace four blocks in downtown Carlsbad Vil-lage on Sunday, August 12th from 9am to 5pm, during the 20th Anniversary of Art in the Village. Booths will line State Street and Grand Avenue showcasing a wide variety of artwork for sale ranging from oil, acrylic, watercolor, pottery, jewelry, glasswork, sculpture, wood-working, mixed media and more. In addition, a variety of interactive demos will be taking place and the

Family Open Studios will be on site so young aspir-ing artists can enjoy some fun art-making.

Three musical perfor-mances, as well as a live performance art piece from New Village Arts, will keep the stage busy. And the City of Carlsbad will be unveiling

the first of several public art pieces to be installed in the Village and throughout the City. Come meet the local artist behind the public art project and get a glimpse at what is to come.

We look forward to you spending the day with us, just a block from the beach, filling your senses with the sights and sounds of an open-air art show like no other. New restaurants, cafes, and wine bars are also available just steps from Art in the Village to round out your day in style!

For more information, visit carlsbad-village.com/art

‘Robin Goes To’ is one of the artists that will showcase her work at Art in the Village on Sunday, August 12th from 9am to 5pm. Courtesy of ‘Robin Goes To’

CHRISTINE DAVIS

VILLAGEBEAT

Program ManagerCARLSBAD VILLAGE ASSOCIATION

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 5

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760.438.0800 | www.LUNDTEAM.com

Celebrating more than

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Opening Summer 2018Brand New 1, 2 & 3 BR Apartment Homes LiveMarisol.com 3701 Haymar Drive | Carlsbad, CA 92008

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Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

County Airports* Agua Caliente * Borrego Valley * Gillespie Field

* Fallbrook Airpark * Jacumba * McClellan-Palomar* Ocotillo * Ramona

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the

airport includes a restaurant, Wi-Fi access and rental car desks. Located at the core of San Diego County, Gillespie Field

is a combination airport and business park with excellent accessibility, globally via air, locally by rail and regionally

via multiple freeway collections.

Partnerships take Carlsbad tourism from good to great

As we enjoy the height of summer here in Carls-bad, it’s tempting to take for granted that our city has always been a pre-miere tourism destination. While we can thank mother nature for our nearly seven miles of coastline, mild cli-mate and natural beauty, crafting a thriving tour-ism economy has been the result of successful partner-ships between the city and the local tourism industry.

And, thriving might just be an understatement. The city’s transient occupancy tax revenue – or hotel room tax revenue – is set to jump to a new record this year, and may surpass $23 mil-lion. Transient occupancy tax revenue has more than doubled since 2009-10 and is the third high-est revenue source in the city. This money helps to pay for important quality of life services, like police and fire protection, roads, libraries and parks, which in turn make Carlsbad an attractive place to do all kinds of business.

The city is home to 40 hotels and about 5,000 hotel rooms, with more scheduled to come on line shortly. In April, LEGO-LAND opened its second hotel, giving it a total of 500 LEGO-themed, family-ori-ented rooms that comple-ment LEGOLAND Califor-nia. And last month a new Westin Hotel opened near The Crossings at Carlsbad golf course, adding 208 new hotel rooms to the city’s inventory. The new Westin Carlsbad Resort & Spa will work in tandem with the neighboring Sheraton Carlsbad Resort & Spa, as both are part of Grand Pacific Resorts, which offers as many as 780 guest rooms in Carlsbad. Other Grand Pacific Resorts prop-erties include the Carlsbad Inn Beach Resort and Hotel, the Grand Pacific Palisades Resort and Hotel, and the Carlsbad Seapointe Resort.

Tim Stripe, co-president and co-owner of Grand Pacific Resorts, became bullish on Carlsbad tour-ism well before most people saw the poten-tial, saying that Carlsbad enjoys a strategic location in North San Diego County.

“It’s a gateway to San Diego County along

Interstate 5, the major thor-oughfare connecting Los Angeles and San Diego,” Stripe said.

“We have seven miles of fine beaches; we’re a stone’s throw from new wineries and brewery concepts; we have LEGOLAND, with Safari Park and the San Diego Zoo close by; we operate our own trolley to the beach; we’re right next to a golf course,” Stripe said. “This is just the best location in all San Diego County. I’d rather be here than downtown or south of downtown.”

The city’s hotels saw an average room occupancy of 73 percent for the most recent 12 months on record, a level they have main-tained even as new hotel rooms came on line.

“Tourism is healthy in Carlsbad,” said Sam Ross, executive director of Visit Carlsbad, the city’s desti-nation marketing organiza-tion. He noted that there has been a steady rise in hotel occupancy over the past few years during the “shoulder months” of Octo-ber through March, when tourism is typically down.

“Three years ago, hotel room occupancy during the shoulder months was in the mid 60 percent range, now it’s in the upper 60s and even the low 70s,” Ross said, attributing the increase to directing more marketing efforts on attracting new visitors during those months.

Visit Carlsbad recently garnered positive attention

for a promotional cam-paign that focuses on color to attract visitors. Visit Carlsbad teamed with the Pantone Color Institute and Hire Influence, which ana-lyzed travel photos among the top travel influencers in the United States to identify the colors that appeared most often in their work and drew the most atten-tion. Called “Colors of Carlsbad,” the campaign selected the four top trending colors and built a promotional campaign around them. The colors, as identified by Pantone, are Island Paradise, which is a pale aqua; Salmon; Eden, which is a forest green; and Brandied Melon, an earthy brown-orange.

Visit Carlsbad’s market-ing campaign includes a website, www.colorsof-carlsbad.com, that displays a map of where to find the four colors in Carlsbad and invites visitors to upload their own photos featuring the colors. Restaurants and other venues have gotten on board by featuring foods and other wares that use the colors.

Visit Carlsbad marketing director Mark Rudyk said the campaign has suc-ceeded in attracting atten-tion to Carlsbad as a des-tination, with stories and other reports appearing in magazines, on websites, and in social media.

Hospitality is one of sev-eral industry clusters that contribute to Carlsbad’s strong economy, along with action sports, life sci-ences, medical devices, robotics, clean tech, and information and commu-nications technology. It has been quite successful in importing business to Carlsbad that would likely have gone elsewhere and helps drive Carlsbad’s eco-nomic engine.

CITYNEWS

CLAUDIA HUERTACarlsbad Village ManagerCITY OF CARLSBAD

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Carlsbad, CA 92008

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of 2018. Startup78 works to unite and maximize the resources available to entrepreneurs as they begin to develop their companies, and support their growth as they become sustainable and successful businesses.

When entrepreneurs bring their dreams to life, it creates job growth and eco-nomic benefit towards the surrounding communities as well. Jennifer Schoeneck, Economic Development Manager for San Diego Regional EDC and Program Manager for Startup78 explains this role with, “98% of firms in San Diego are small businesses. When we give entrepreneurs the resources they need to be successful, it adds jobs to our local economy which in turn helps individuals and families.” With San Diego county’s unemployment rate at 2.9% being lower than the California aver-age (4.2%) as well as that of neighboring Los Angeles (3.9%) and Riverside (4.1%), something is clicking into place in the small business and startup ecosystem of the county.

Simply put, economic growth in North County cre-ates more career options for local residents along with a major cut in commute time to dense workplace areas that lie miles away from home, with one example being the technology sector. The 78 corridor has created more than 25,000 jobs in technology, and the number of tech firms in the area rests at 42% above the national aver-age. The number of jobs created in technology also induced upwards of

16,000 additional jobs that support the industry. In the tech sector of the 78 corri-dor, 80% of firms are small businesses that employ less than 10 people. Residents see the opportunity avail-able in the 78 corridor; this area has transformed into an environment that breeds entrepreneurs and scalable businesses.

With the emergence of Startup78, a symbiotic relationship between the initiative and Open Source Maker Labs came into full effect. With OSML being the only makerspace in North County, the labs provide the space for entrepreneurs to code, 3D print a prototype, or use a variety of other tools and materials such as the laser cutter, or metal and wood-working materials that are otherwise hard to come by. With OSML hosting teams of bright and dedicated college students getting hands-on experience in their STEM fields, startups have talent pools to draw from for hiring purposes.

Schoeneck also high-lighted OSML’s role from the startup community’s perspective. “Volunteer-ing their time, expertise and resources, OSML plays a critical role in the North County startup commu-nity.” She explained, “We are proud to have [OSML President] Dan Hendricks on our Regional EDC Startup78 committee to help drive the strategic agenda to provide startups with the resources they need to grow and thrive in North County San Diego.”

Dan appreciates seeing these companies and busi-ness relationships develop firsthand. He highlights, “I enjoy seeing the cre-ativity and energy in the startup community, and the increase in self-confi-dence by people as they go through the startup jour-ney. We’ve seen a lot of talent develop right here in our lab through the many projects we have, and that’s led directly to startup initia-tives and hiring by startups in North County.”

Dan feels that as more attention is drawn to the businesses in North County, funding and investment will continue to develop, creat-ing rapid growth across multiple industries. Com-pared to larger cities, he says the secret ingredient to this area is the new col-laboration that is happening between the five cities along the Innovate78 corridor while each city continues to retain its specific charac-teristics. This will ultimately create novel opportunities for talent and business to locate in North County.

From the rise of the technology sector, to the emergence of numerous local breweries, economic growth can only continue to expand in North County. Paired with the focus on collaboration between the five cities and the holis-tic mindset of preserv-ing a balanced lifestyle of family, friends, and outdoor appreciation, the synergy of North County has created a refreshing atmosphere for startups to thrive in. With events and resources

available through Startup78 and Open Source Maker Labs, entrepreneurs are encouraged to get involved as the 78 corridor brings new business to life.

3146 Tiger Run Court, Suite I-108Carlsbad, CA 92010Shelly Tinder (760) 599-6111

BUILDING FEATURES• Unit Sizes from 854 - 4,700 SF• High Quality New Construction• High Visible Identity at the Corner

of Palomar Airport Road and Melrose Avenue• Parking Ratio 3.3/1,000• On-Site Leasing Office• Flexible Lease Terms Available

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3141 Tiger Run Court, Suite 104, Carlsbad, CA 92010

› STARTUP Continued from Page 1

S P O N S O R E D B Y

5480 Gr and Pacific DriveCarlsbad, CA 92008

REGISTER

ONLINE AT

CARLSBAD.ORG

TODAY

The Carlsbad Chamber of Commerce and the City of Carlsbad invite you to join City Council, and chamber

business leaders for a progress report on current and future City programs and projects.

STATECITY OF

THE

THE CARLSBAD CHAMBER OF COMMERCE PRESENTS THE

REGISTER ONLINE AT CARLSBAD.ORG

FRIdayaugust 24 11 a.m. - 1:30 p.m.

ADVANCE REGISTRATION REQUIREDEARLY REGISTRATION

BY AUGUST 3

Chamber Members - $59General Admission - $89

Table of 10 - $599 ( MEMBERS ONLY )

LATE REGISTRATION AFTER AUGUST 3

Chamber Members - $69General Admission - $99Table of 10 - $699 ( MEMBERS ONLY )

For more information on Startup78, visit:

www.innovate78.com/startups

For more information on OSML, visit: www.opensourcemakerlabs.com

Dan Hendricks, President of OSML and Jennifer Schoeneck, Economic Development Manager at the San Diego Regional Economic Development Corporation (EDC) present a one month membership to OSML prize at a Startup 78 meetup.

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 7

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Eat this, not that for breakfastWhen you’re on the go,

it’s easy to skimp on break-fast or, even worse, skip the first meal of the day altogether. But as the word “breakfast” implies, it’s meant to “break the fast.”

By the time morning rolls around, it’s usually been at least 10 to 12 hours since most people ate a full meal. And while swinging into a favorite coffee shop on the way to work may be a part of many morning rituals, coffee isn’t actually a food group.

Bodies that need to get us through a busy day at work, school or wherever life takes us, need healthy sources of vitamins, miner-als and protein to keep up energy levels, brain power and metabolism. For most people, consistently eating a nutritious breakfast is an essential part of successful weight management.

“Eating a well-balanced breakfast can help maintain steady blood sugar levels throughout the day. This can help curb your appe-tite in the late afternoon and reduce the likelihood of overeating,” says Sankar Sridaran, M.D., an inter-nal medicine physician at Scripps Clinic Torrey Pines.

Eating breakfast as part of weight-loss strategy

Regular breakfast eating is the norm among people who have lost weight and kept it off, according to the National Weight Con-trol Registry, which stud-ies long-term weight loss maintenance. In a study of nearly 3,000 adults who’d lost at least 30 pounds and maintained their weight for a year or longer, 78 percent reported eating breakfast

daily, according to the research group. Ninety per-cent said they ate breakfast at least four times a week.

To make breakfast as con-venient as possible, shop smart. Keep nutritious, easily prepared, simple breakfast foods on hand. That way, even if you’re running out the door, you can always grab something quick to break your fast.

Are eggs good for you?

Concerns over eating too many eggs because of their cholesterol levels have declined over the years as studies have shown that egg consumption does not affect heart risk factors. A recent study of more than 400,000 adults in China indicated that eating an egg a day may actually lower the risk of heart disease and stroke.

The federal Dietary

Guidelines for Americans, which promotes healthy eating patterns, used to recommend people limit consumption of dietary cholesterol to 300 mg per day. But the more recent Dietary Guidelines for Americans 2015-2020 does not set a limit, though it encourages people to eat as little dietary cholesterol as possible. The guidelines are more adamant about limit-ing saturated fats, trans fats, added sugars and salt.

Other nutritional guide-lines that can help you build a better breakfast, lunch and dinner, include:

• Make sure half your plate is fruits and vegetables.

• If you currently drink a higher-fat milk, switch to skim or 1 percent milk.

• Eat a variety of protein sources at breakfast.

• Make at least half the grains you consume whole grains.

To Your Health is brought to you by the physicians and staff of Scripps. For more information, please visit www.scripps.org/CBJ or call (858) 348-4210.

According to the National Weight Control Registry, eating breakfast regularly is what people who have lost weight and kept it off normally do.

SANKAR SRIDARAN, M.D.

TO YOURHEALTH

Internal MedicineSCRIPPS HEALTH

Keep dogs cool during the heat At the peak of the

summer season, hot days and heat waves become more common. While we know what to do to keep ourselves cool, what can we do to keep our dogs cool as well? To get some ideas, we reached out to one of our members, Angie Laux from Salty Dog Boutique and Groomery, to get some tips on how we can make sure our four-legged friends are comfortable during the rest of the summer. Below are Angie’s suggestions:

1 Make puppy pop-sicles! Frozen mashed

banana with plain yogurt and xylitol free peanut butter makes a tasty ice cream treat for dogs. Also adding ice cubes to the water bowl can help cool off your pooch.

2 Get a kiddie pool or play in the hose/

sprinklers with the fam-ily! A fun way to cool off and hang out.

3 Visit the groomer if you have extra fluffy

pooches or anyone shed-ding! Poodles, doodles, Shih tzus, and other fluffy pups with a hair-coat ben-efit from a shorter haircut

in the summer, while pets with a shedding double-coat can enjoy cooling benefits from a deshedding and under-coat removal treatment. Contrary to popular belief, shaving a double-coated dog’s body can actually make it much harder for them to cool themselves off. We can also shave your pup’s belly to help them cool off at home.

4 Dogs don’t sweat. When they are hot,

they cool themselves off by panting. Remember to make sure your dog has access to shade or somewhere else cool to lay down and have some wa-ter if you are hanging out at the beach or outdoors.

5 Beware of hot pavement! If it is too

hot for the back of your hand, it is TOO HOT for your pets paws! This time of year we see lots of blis-tered, painful paws after a weekend of hiking or just walking around town. Protect your pets paws with booties or just stay in the shade, and remember- NEVER leave your pet in the car unattended!

Salty Dog Boutique and Groomery is a quality and caring pet grooming boutique on South State Street. providing individu-alized care by experienced professionals that you can trust with your furry family member. For more informa-tion visit www.saltydogbng.com or call (760) 889-2276.

Kiddie pools are a great way to let your pooch cool off during the hot summer days.

8 | WWW.CARLSBAD.ORG

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The basics of investingIs investing something

you’re comfortable with, and feel like you under-stand well enough to make good decisions? If you hon-estly answered yes, you’re well on your way to a pros-perous future. Many people don’t feel comfortable with investment decisions, and some are scared or don’t know where to start. Does this sound like you?

Investing involves plac-ing money you’ve saved into specific vehicles like stocks, bonds, or mutual funds in hopes of grow-ing the money over time. By investing, you’re trying to take advantage of com-pound interest by earning higher returns than infla-tion to achieve net growth and avoid losing purchasing power in the future. Ever heard someone say, “no pain, no gain?” Applied to investing the idea is similar: to get higher investment returns generally means taking more risk. And it’s no secret that stocks are more risky than bonds, which are more risky than cash. Stocks can rise or fall quickly in the short-term, but over 10 or more years, stocks have historically rewarded patient investors with higher returns than bonds or cash.

Time horizon is another

important concept in invest-ing. For medium to long term investors planning to stay invested for more than 3 years, placing some of their money into stocks and bonds may be wise due to the higher historical rates of return. It turns out the longer your investment time horizon, the less likely your investment returns will be negative.

Determining how much risk to take, and when to ratchet that risk-profile up or down, is one of the most critical investment deci-sions you’ll make. Asset allo-cation is a systematic way to match your risk level with your investment portfolio. It refers to the percentage of your holdings in stocks versus bonds versus cash.

Remember the old saying, “Don’t put all your eggs in one basket?” In investing, the same principal applies in terms of diversifying your investment holdings across several different

asset classes so that, if one particular type or class of investment goes out of favor, potentially one or more of the other invest-ment types will “cushion” the impact.

To wrap up this invest-ment overview, I’ll offer a couple suggestions based on years of investing experience. Figure out an investment strategy and approach that works for you, and stick to it. That’s not to say you shouldn’t incorporate learnings into your investment approach as you go, but don’t just chase after the latest invest-ment fad or “hot product.” Letting emotions guide your investing decisions doesn’t work, and chas-ing after last year’s hottest investment product doesn’t work either. Be systematic and track your results, and be honest with yourself if things aren’t working out. And by all means, get help if you need it.

Good luck and happy investing!

Scott McClatchey is a wealth advisor and CERTI-FIED FINANCIAL PLAN-NERTM with WWM Finan-cial in Carlsbad, CA. He can be contacted by phone on 760-692-5190 or by email at scott@wwmfinancial.com.

SCOTT MCCLATCHEY, CFP

MONEYMATTERS

Certified Financial Planner TM WWM FINANCIAL

vote makes a difference, and being informed, sup-porting a candidate, volun-teering makes you realize that you are not powerless,” she added.

The workshop will include presentations by experts on the electoral process, political cam-paigning and civic engage-ment, such as San Diego Registrar of Voters, Michael Vu. “Whether it is voting, helping out on a campaign or volunteering as a poll worker, being actively engaged in our electoral system strengthens our democracy (our nation). Our country’s ideals and freedoms have always rested on the firm ground that it is through the elec-toral process that we are able to achieve them. Exer-cising our right of self-gov-ernance only occurs when we have a participatory electorate and the more who participate, the more it fortifies and unites us as a country.” Vu also added that besides voting, running for office and becoming a poll worker are also ways to become civically engaged. “There are anywhere from 7,500 to 9,000 poll workers and election workers that assist us with carrying on a major statewide election. Giving of themselves, vol-unteer poll workers are the connecting point between the work of the Registrar of Voters and our citizens. Many who serve find the experience so meaningful that they return time and time again. Being a poll worker not only demon-strates our rich and funda-mental tradition of giving our citizens the right to vote, it also gives all of us a sense of community.”

Also speaking at the workshop will be nation-ally recognized political consultant, Tom Shepard. “One of our fundamental rights as Americans is to support the candidate of our choice for public office. That support can take the form of an endorsement, volunteer activities or a monetary contribution. Going beyond making a personal contribution, a supporter can contact friends and business asso-ciates by mail or phone or host a small gathering at their home or business to introduce the candidate and encourage others to contribute,” said Shepard. Shepard will present on two occasions, first focusing on how constituents can sup-port a campaign’s fund-raising efforts and then on ways elected officials can be reached and held account-able after the election.

The Civic Champion workshop will also teach attendants about the opportunities available to get involved in a candidate’s campaign. Furthermore, for those who see political campaigning as a long-term goal, the workshop will show participants ways to get their foot in the door, especially between Labor Day and election day, when the needs are critical. “All candidates and campaigns need volunteers to help

them with the various tasks necessary to win. The ways to help include helping candidates staff a booth at a street fair, walk-ing precincts, writing let-ters to the editor or posting signs throughout a city or district,” said John Hoy, associate with California Consulting, who is also a presenter at the workshop. As the world has changed, some campaign needs have changed too, while other traditional tasks have remained the same. “Common current needs are website design expe-rience and social media management skills. Also helpful is being handy with a hammer, staple gun and a ladder for sign placement. Writing skills are always in demand for drafting of letters to the editor and opinion pieces. And finally, competitive campaigns always want a strong door-to-door presence, so a will-ingness to walk precincts and talk directly with voters on behalf of a candidate is always important,” said Hoy.

Beyond the elections

The second part of the Civic Champions workshop will focus on how to remain engaged after the elections. Whether people’s favorite candidates win or lose there is no need to sit back until the next election cycle. “An American patriot once observed that the price of liberty is eternal vigilance. Attend council meetings, research issues of concern and engage in public debate via letters to the editor, commentaries submitted to local blogs or publications. Volunteer to serve on citi-zens’ committees. Become a source of information for your neighbors and friends regarding issues of concern,” said Shepard, who adds that “most local elected officials are consci-entious about soliciting and accepting advice and feed-back from constituents.”

In the age of social media, many constituents like to reach out to their legislators using Facebook, Twitter, Instagram, etc. But as former Deputy Press Sec-retary for former San Diego Mayor Jerry Sanders and Principal of Laing Strategic Communications, Rachel Laing, explains there are appropriate ways to actu-ally be heard and stand out. “The No. 1 tip of engaging with an elected official over social media is to be respect-ful. Many elected officials are happy to engage over social media, and it’s a great way to get ques-tions answered or share thoughts, comments and

information with them. But always act as you would if you were face-to-face with that official. Even if you’re furious or disappointed with something going on, you won’t be effective if you take a berating or hostile tone.”

The city as the hub for civic engagement

Attending City Council meetings are always great ways to be involved in your community and stay up to date with upcoming legis-lation that may affect you. While Sue Loftin knows how to do this very well, she is aware that many people don’t know where to start. “The first step in learning how to express your opin-ions at a public hearing (City Council) is to attend a public hearing to watch and listen. Before speaking at a public hearing, learn about the issue on which you wish to speak, write out your speech, then attend the hearing and speak. The first time can be intimidat-ing, but keep at it until you can enjoy your important participation.”

To learn about proper decorum during a City Council meeting, the work-shop will include a pre-sentation by Carlsbad City Clerk, Barbara Engleson. “Problems with communi-cation typically begin when one person feels disre-spected, slighted or cheated out of something. Civility, be it at council meetings, or at any time, encourages listening, the free exchange of thoughts and ideas and perhaps most importantly, it honors the process that allows for all those who would like to be heard, to be heard,” said Engleson, whose presentation will give anyone who would like to attend City Council meeting, the tools to make sure it is a good experience.

Also representing the City of Carlsbad will be Assistant to the City Man-ager, Jason Haber and Com-munity Services Manager, Marie Jones-Kirk. Both will teach workshop par-ticipants the different ways to get involved with the community and to stay up to date with ordinances, available grants and vol-unteer opportunities, and most importantly, how to be a leader in your own community.

The Civic Champion work-shop will be held on August 16th and August 23rd at the Carlsbad Chamber of Com-merce. Voter registration will be available on August 16th. For more information or to reg-ister please call 760-931-8400 or visit www.carlsbad.org.

› CHAMPIONS Continued from Page 1

Sue Loftin, Vice Chair of Public Policy at the Carlsbad Cham-ber of Commerce addresses the Carlsbad council on the mer-its of the Village Barrio Master Plan in July. City of Carlsbad

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 9

10 | WWW.CARLSBAD.ORG

LEARN MORE. EARN MORE.

miracosta.edu

Biomanufacturing Nursing Craft BrewingAdministration of JusticeBusinessBiotechnologyDrone OperationChild DevelopmentHorticultureMedia Arts & TechnologiesReal EstateManufacturingElectronicsCybersecurityFabricationPhlebotomy TechnicianVeterinary Assistant

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 11INDUSTRY FOCUS

Wealth of KnowledgeWith several early

education options, a solid public school system and many

strong and innovative colleges and universities in the area, education in Carlsbad remains a top priority. As back-to-school season is upon us, kids and also adults will be returning to class and taking advantage of all the educational opportunities the region has to offer. Many of our members see educating future generations and preparing a workforce that will meet the needs of current industries as a passion and mission in life. In this special section, you will meet some of them and maybe be inspired to go back to school again.

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12 | WWW.CARLSBAD.ORG INDUSTRY FOCUS

job openings a year among 100 job categories between now and 2022. Because of the higher skill level and the demand, employers are paying middle-skilled work-ers a median wage of $26.70 an hour, which works out to about $55,500 a year, com-pared with $19.30 an hour, or $40,000 a year, for all median jobs in the region.

Last year, 38 percent of jobs in San Diego were for middle-skill workers and is projected to grow through 2022, according to the report. In response to the report, MiraCosta College and other community col-leges in San Diego and Impe-rial counties have launched a collaborative career edu-cation effort to prepare their students for these well-paying, in-demand, middle-skill careers.

The programs align with in-demand industry sectors and provide students with the skills, certificates, and degrees needed to land

these jobs. Accompanying these programs is a regional marketing campaign with the unified message “Learn More. Earn More.”

MiraCosta College also offers career training through a variety of certifi-cate programs ranging from one semester to two years in subjects that include the recording arts, social media for business, gerontology, automotive technology, multimedia, computer tech-nology, licensed vocational nursing, biotechnology,

horticulture, and early childhood development. This fall, MiraCosta College is launching new programs in cybersecurity, sustainable agriculture, ROV/drone operations, and biomedi-cal equipment maintenance and repair.

California Community Colleges are the afford-able option for candidates wanting to fill middle-skill jobs with tuition at only $46 a unit. Due to federal grant funding, a few of the programs offered at the

Technology Career Insti-tute in Carlsbad are free for a limited time. And at MiraCosta College, all first-time, full-time stu-dents with financial need can secure a year of college free through the college’s MiraCosta College Prom-ise program. Additionally, some students who gradu-ated from a high school in Carlsbad, may be eligible to get their fees waived and earn up to $1,000 in funding toward textbooks and instructional supplies. The MiraCosta Promise is funded from a variety of state resources and private donations to the MiraCosta College Foundation. Please contact MiraCosta College’s Financial Aid office for eligi-bility and more information at MCCFInAid@miracosta.edu or call 760.795.6711.

To receive a schedule of credit classes, the noncredit continuing education sched-ule, or a bulletin of commu-nity education and work-force development classes call 760.795.2121, or visit miracosta.edu.

› SPOTLIGHT Continued from Page 1

Murals inspire at Aviara Oaks Middle SchoolBrilliant splashes of

color, textures, and artistic statements. What began as teacher Nicole Moersch’s vision has become an inspiring installation of art, as four new murals fill Aviara Oaks Middle School’s (AOMS) campus with color and creative expression.

Last year Ms. Moersch, along with music and ASB (student leadership) teacher Marina Hall, conceived a plan for a community col-laboration to bring public art to their campus. They proposed a mural project to AOMS administrators Bryan Brockett and Julie Steitz as a way to build connections among the AOMS faculty, studvents, families, and the community. Approvals were secured, and the students held a carnival to raise funds for equipment and supplies.

The teachers were able to recruit four talented local artists who were willing to donate their time and artis-tic prowess to the AOMS campus project. The four North County muralists - Skye Walker, Bryan Snyder, Tierney Moses, and Sean Dominguez — volunteered their time and talents to conceptualize, design, and bring to fruition their works of art on campus, while students observed and interacted with them.

Ms. Moersch and Ms. Hall asked for art that would reflect and embody the project’s themes —reach-ing for dreams, serenity, and community. The artists responded with impressive renderings of their propos-als. The project was on. The artists had two days, a lift, and many gallons of paint for creating their artwork.

When muralist Bryan Snyder was a 3rd grader at Magnolia Elementary in Carlsbad, he attended an assembly taught by vis-iting artist Mark Kistler from the Draw Squad. That

experience, he recounts, “was life-changing —it opened up this new world of being an artist, and I knew that I had found what I wanted to do.” Mr. Snyder, a member of the Carlsbad Arts Council, loves teach-ing art and inspiring kids. He appreciated the chance to work with the AOMS students and was pleased to find that they had so many questions about his work. Sharing his step-by-step mural process, he demon-strated how to prepare and cut stencils and invited students to write poetry on the stencils —-all the while sprinkling in trivia questions about art history. In his AOMS mural, “the falcon, the school’s mascot, represents the school and education taking the kids to higher places, with an upward momentum, towards high school and col-lege.” Mr. Snyder said that he hopes “this flash of color will give kids a welcoming feeling that will make them want to learn more.”

Muralist Skye Walker’s work is inspired by nature and the environment. His mural draws upon the Southern Califor-nia landscape, depict-ing poppies, yucca, the night sky in the desert,

and the mountains. Mr. Walker sees mural paint-ing as the largest move-ment in the history of art, from prehistoric cave paintings, to Michelange-lo’s Sistine Chapel, to the work of Diego Rivera. And he believes that murals in public spaces are easy ways to expose the community to the beauty and power of art. Mr. Walker par-ticularly enjoyed teaching some of AOMS art students how to use the sprayer to apply paint to the wall. He has just departed on a year-long Sea to Sea Mural Tour to do work, educate, and collaborate with other artists across the country. “We are grateful to Aviara Oaks Middle School,” he said, “for having the faith in us to allow us to bring

our visions to life.” Tierney Moses, the only

female muralist of the four, hopes her work inspires the kids and adults on campus. She especially wants to inspire the girls at AOMS to follow their passions. So her mural portrays a woman engaged in one of Ms. Moses’ passions —-skateboarding. She wanted AOMS students to see a strong, confident woman attaining what she has striven for, whether as a doctor, a musician, a lawyer, or a professional skateboarder.

Artist Sean Dominguez created an evocative mural of the American flag, bil-lowing in the breeze over a churning ocean, that the students in AOMS P.E. classes can salute as they recite the Pledge of Alle-giance on the tarmac each morning. Mr. Dominguez and Mr. Snyder also worked together recently on another local public art project, the “Colors of Carlsbad” on the Carlsbad Art Wall, in an exciting collaboration with Visit Carlsbad.

“I am really thankful to the artists and the school community for making this happen,” said Ms. Moersch. “The murals bring life and color to the school. But, for me, the most profound part

of the project was seeing the students interact with the artists, observing the process of creating an artwork, and discovering how art evokes a response in people. One student reported that he had visited the websites of the artists and was excited to find that art might be a career he wants to pursue.”

The school appreciates the chance to showcase the work of these talented local artists, and to motivate all AOMS students, especially those interested in the Visual and Performing Arts, to create their own art.

Wealth of Knowledge

From left to right: Bryan Snyder, Ashley Rossiter , Julie Ste-itz, Sean Dominguez , Nicole Moersch, Skye Walker, Tierney Moses, Marina Hall

Discovering their element The first affordable car,

the Ford Model T, appeared in 1908 and changed the way Americans got around. Today, Tesla’s Model 3, an electric car is meant for the masses, just like the Model T. With 325,000 res-ervations within the first week, the Tesla Model 3 is the single biggest launch of any product ever. Just like Tesla is shifting the way we drive, Element schools are shifting the way we educate by creating student-driven learning environments.

Element Education, a non-profit which oversees three publicly-funded char-ter schools, is a leader in K-12 Self-directed Educa-tion. Our mission is to pro-mote a culture of education which empowers learners to find and develop their passion and inspire the natural desire to explore and learn through choice and flexibility. We refer to students’ learning styles (dispositions, modalities, interests, talents, and environment) as well as the developmental stages of learning when collabo-rating with the student, parents, and mentors in developing a personalized learning plan unique to each student. During their educational journey, stu-dents demonstrate mastery by making progress toward expertise in areas related to their educational goals, autonomy through choice and self-directed learning activities, and a sense of purpose by engaging in meaningful learning which contributes to something larger than themselves.

On December 13, 2017, the San Diego County Office of Education unani-mously approved county-wide charter petitions for Community Montessori and Dimensions Collabora-tive School. Both schools operate learning centers in the Bluwater Crossing development next to the Poinsettia Coaster Station.

Dimensions Collaborative School

Dimensions Collab-orative School (DCS), is a student-driven learning program with learning cen-ters operating throughout San Diego County. With the guidance of a California credentialed Educational Facilitator, a personalized academic plan is designed to align with the learning styles, interests, talents, current skills, and goals of each student. The major-ity of a student’s academic work is completed with his or her parent(s) serv-ing as the primary guide.

Optional group instruc-tion is offered at learning centers 2-4 days per week and multiple opportuni-ties are provided for other specialized instruction, community engagement, and real-world learning. The flexible schedule and environment empower stu-dents to learn from various mentors in a wide range of environments. Students work in groups and indi-vidually to explore and discover knowledge of the world and to develop their maximum potential.

Community MontessoriCommunity Montes-

sori (CM) has been serv-ing students in the north county coastal area since 2014 and is expanding its Carlsbad program under the county’s authoriza-tion to include grades 7 and 8. CM is committed to respecting the talents and interests of the individual child while implementing Montessori principles of multi-age groupings, the prepared environment, and self-directed natural learn-ing. The goal is to foster in children a strong sense of independence, creativity, respect for others, appreci-ation of diversity in people, and a deep connection to learning. Why is self-directed learning essential for 21st learners?

Students learn best when they feel a sense of owner-ship, are given opportunity to experience mastery of something meaningful, and are provided autonomy regarding how and when to work on it. They are cur-rently preparing to com-pete in a world we cannot even predict. The modern world of work demands that people have the skills to self-manage their time and inputs. Currently, more than one-third of the work-force identify themselves as freelancers. Even large corporations have switched to a project-based workflow model versus the tradi-tional pyramid model. Indi-viduals working in these environments are required to have strong discipline, initiative, and time man-agement skills. Accepting responsibility for their own learning prepares students for both personal and professional success and allows the learner to engage in the natural joy of learning.

Learn more about our schools and self-directed learning by visiting our web-site at www.myelement.org.

Element Education provides self-directed learning for the 21st century learners.

Sustainable agriculture and horticulture are two of the new programs MiraCosta College is launching this fall.

IN PICTURESTo see photos of the AOMS murals

visit carlsbad.org/schoolmurals

DR. BEN CHURCHILL

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 13

“A college with vision. A career with purpose!”

INDUSTRY FOCUS

Convenient training for a career in Early Childhood Education

The field of Early Child-hood Education is a grow-ing industry with tremen-dous employment oppor-tunities for those with a passion for infants and children. Theoria Tech-nical College provides those who are interested in working with children, the required classes to begin a great career in preschools and early child develop-ment programs. Our pro-gram is designed to help you get ahead without disrupting obligations to work. Whether you attend classes on our beautiful Carlsbad campus or take advantage of our conve-nient online offerings, we have the classes you need to start or further your career in a licensed preschool or child development center. Not only do you earn the units needed to work in this industry, but you open the doors towards new opportunities.

Our core courses of: ECE-100 Child Growth and Development; ECE-200 Child, Family, and Com-munity; ECE-300 Curric-ulum Theories, Methods, and Materials; ECE-400

Infant/Toddler Develop-ment and Care, ECE-500 Early Childhood Program Administration and Man-agement; and ECE-600 Preventive Health, Safety, and Nutrition with Pedi-atric First-Aid and CPR, are just the beginning to the path of a successful career in the field of early childhood education. Our classes are conveniently lectured on the weekends, and occasionally on week-nights using Theoria’s live-interactive learning platform, which allows students to communicate in real-time with their

professor and other stu-dents enrolled in the class over the internet.

Theoria Technical Col-lege accepts and reviews applications for enroll-ment year round, and qual-ified applicants can begin classes any month of the year. You can even apply on-line to get the process going immediately.

Learn more about Theo-ria and our early childhood education class offerings at: Theoriatechnical.com or call us at (760) 487-8436 to speak with an Enrollment Advisor today.

Gita K. Nassiri, Attorney/CPAKaren & Ray Pearson

t o m m y v ' s

Urban Kitchen

at theNight LibraryC A R L S B A D L I B R A R Y & A R T S F O U N D A T I O N P R E S E N T S

Annual GalaSaturday, Sept. 15

Carlsbad City Library 1775 Dove Lane, Carlsbad, CA 92011

Cocktail Reception at 5:30 p.m.

Special Performance by Broadway Star Jeri Sager

Dinner & Live Music in LibraryBroadway Star Jeri Sager

Purchase tickets ($75/person) at carlsbadlibraryartsfoundation.org

For more information: 760-651-CLAF (2523)

Sponsors:

Phillip White is the Founder and President of Theoria Technical College.

14 | WWW.CARLSBAD.ORG

We specialize in career transformation.Discover what our Executive MBA can do for you.

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Custom-built curriculum Audeo II is an indepen-

dent study, academic inter-vention program serving grades K through 12. Every Audeo II student enjoys the benefits of a custom-built course plan, one-on-one attention from teachers, individualized college and career planning, and a flex-ible schedule that meets their academic and personal needs. Our teachers are com-mitted to partnering with parents to provide a person-alized and rigorous academic experience for each student.

Audeo II can help your student succeed through the unique educational setting and learning environment

the school provides. At Audeo II, kids come first and education is personal-ized, individualized, and high quality. Audeo II is made up of a community of highly professional people. These committed individuals are indepen-dent, self-motivated, high energy people who speak for themselves. They work to create a positive, chal-lenging environment that is centered on teaching and learning. Audeo II is com-mitted to the creation of educational reform models centered on how effective educational organizations run, how teachers teach, and

how students learn. People-centered teams focus on supporting quality teaching and learning. Performance is measured on a variety of indicators that include productivity, credit ratio, auditability, quality, perfor-mance, and commitment to the vision of Audeo II.

Audeo II is committed to improving the quality of life for students, their families, and the community at large to transform lives. Our school is about your success. Visit www.Audeo2.com or call 858-678-2050 to schedule a tour or to learn more.

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Helping businesses just like yours identify and take advantage of the congressionally mandated incentives, rebates & credits.

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Wealth of Knowledge

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 15

We specialize in career transformation.Discover what our Executive MBA can do for you.

For more information, please visit marshall.usc.edu/emba.

S A N D I E G O / C A R L S B A D L O C A T I O N

When mid-career pro-fessionals go looking for an executive MBA pro-gram, they are looking for particular attributes, such as reputation and academic excellence. But convenience is also a huge factor.

“When I researched the different EMBA options here in San Diego, USC’s Marshall School of Business had by far the best combination of excel-lence in education, repu-tation and flexibility that I was after,” said Marcelle Dawson, EMBA VIII (’15), associate director HR busi-ness partner, Becton Dick-inson (BD), a global medical technology company. As a working mother, she said, flexibility was particularly important for her. “The balance really appealed to me.”

The 22-month EMBA program, held at the Omni La Costa Learning Center in Carlsbad, is iden-tical to the program held in Los Angeles, at USC’s University Park Campus, with a robust business curriculum and featured speakers. The cohort meets biweekly on Friday and Saturday, from 8:50 a.m. - 4:30 p.m. There is

also a week-long interna-tional learning experience.

“We’ve had great success with USC’s EMBA,” said Sean Benfield EMBA IV (’11), director, commercial finance, Dexcom. “We’ve had students in almost every cohort since the San Diego program began in 2006.”

The learning is hands-on and immediately applicable.

Dawson was able to use her own company’s recent buy-out as a final proj-ect case study, inviting in CareFusion’s CEO and CFO to participate in class dis-cussion. CareFusion was acquired by medical tech-nology company BD in a $12.2 billion deal. “The program has given me the opportunity to dig into the

deal and better understand the challenges at an execu-tive level,” she said.

TROJAN FAMILY NETWORK, SAN DIEGO CHAPTER

The USC Marshall EMBA San Diego program also enables students to tap into the Trojan Family Network—even 125 miles south of campus. Profes-sionals from across indus-tries enroll, increasing the networking opportunities.

“I was happy to see how diverse we were,” said Ben-field. “Everybody brought a strong skill set to the table, and we all learned from each other. As you get to know each other over two years, you are pushed in ways you didn’t expect.” Of the

53 people in his cohort, he keeps in regular touch with about 40 of them, he said.

There are some other perks unique to the San Diego program.

The classroom settings are similar to what you’d find at the USC campus, said Benfield. But of course, in San Diego they are housed within the La Costa resort.

“It wasn’t a country club break; we worked pretty hard. But you’ve got to admit that it’s nice to be in a position to hit a few golf balls after class.” For more information about the USC Marshall EMBA San Diego program, Please call Anastasia Figueroa at afig@marshall.usc.edu or visit marshall.usc.edu/EMBA

Fight On San Diego!

Students at USC Marshall benefit from being able to tap into the Trojan Family Network.

Did you know that your small business may be eli-gible to receive congressio-nally mandated Tax-Credits & Incentives that you prob-ably don’t even know exist?

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The IRS reported[1] recently that over 15,000 large businesses claimed the R&D Tax Credits they were entitled to with an average benefit of over $650,000. [2]

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Business Group Resources™ helps busi-nesses just like yours iden-tify and take advantage of the Congressionally man-dated incentives, rebates & credits that they are entitled to, but usually, don’t know anything about. These programs have been expanded

through several adminis-trations and some were made permanent in the Obama administration. In the last year alone, we have helped over 135 small businesses get back over $3,500,000.00 from these programs. If a company is trying to grow their busi-ness, expand it, manufac-ture something, improve an existing product or service or are just being creative in making them-selves more competitive, they likely qualify.

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[1] http://www.irs.gov/uac/SOI-Tax-Stats-Corporation-

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Educating business owners on incentives USC Marshall School of Business Executive MBA

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INDUSTRY FOCUS

16 | WWW.CARLSBAD.ORG

When aspiration and experience come together, youIf you are a small business person struggling with how to take your company to the next level, another set of experienced eyes just might see what is holding you back.The San Diego Chapter of SCORE has 90 executives from every imaginable field who passionately volunteer their time to work with aspiring entre-preneurs and small business owners. Whether they are teaching a workshop or providing one-on-one mentoring, they will offer educated advice, share their resources and help you reach the goal line.SCORE is a non-profit, 501(c)(3) resource partner of the SBA founded in 1964 by an Act of Congress. The SCORE San Diego Chapter’s main office is in Kearny Mesa with offices in the South Bay and Carlsbad. Contact us today.

MENTORINGSCORE offers free mentoring to entrepreneurs from startup to established businesses. Call us and we will match you with a mentor from our 90 plus volunteer mentors who have backgrounds and experience in all aspects of business.NETWORKINGBREAKFASTSThese lively events provide an opportunity to network with other small business owners to present your product or service, and to hear speakers who will help you succeed in your business.

EXECUTIVE LEADERSHIP FORUMSSCORE acts as an organizer and facilitator of 10 to 12 member groups from non-competing businesses for the purpose of providing an opportunity for business leaders to discuss current business issues, strategies and experiences with their peers. The members meet once a month and all discussions are strictly confidential.

WORKSHOPSSCORE offers 40 workshops on a broad range of comprehensive subjects for all phases of business needs. Visit the SCORE San Diego website for a complete list of all workshops and schedules for upcoming classes.

For more information, visit our website or call us. sandiego.score.org

858.283.1100

SCORE San Diego • 8825 Aero Drive, Suite 101, San Diego, CA 92123858.283.1100 • sandiego.score.org

SCORE announces program designed for small business owners and leaders

The leaders of growing small and mid-sized com-panies confront the con-stant challenge of “doing more” with constrained resources in the face of increasing competition. The CEO Forums were formed by SCORE San Diego County to address these strategic issues in a peer group setting. Mem-bers of the Forums are passionate about improv-ing the performance of their businesses through shared experiences and knowledge.

Each CEO Forum group is comprised of 10 - 12 execu-tives from non-competing businesses who meet monthly as an ongoing team. The program pro-vides time for executives to work ON their business, rather than IN their busi-ness. The venue provides an opportunity for the group to work through their

specific business issues and is facilitated by two SCORE meeting leaders - retired senior executives who have launched, operated, bought, and sold success-ful businesses.

Periodically, outside expert resource presenters will be brought in based on the group’s collective interests.

The CEO Forum program will enable you to become a stronger leader, make better decisions and achieve improved results by giving you new insights into your own business as well as the economy at large, and pro-viding novel perspectives to stimulate fresh ideas about your opportunities and challenges.

If you are responsible for the full operation of a busi-ness (e.g. CEO, President, Managing Partner, etc.), your company has been in business for at least two

years with revenues of over $1,000,000, and have two or more employees, you are a candidate for the CEO Forum.

Here’s what Forum mem-bers are saying:

“Having trusted peers as an outside resource is invaluable. Many times, someone who is not in the middle of dealing with your day-to-day issues can pro-vide options you haven’t thought of before.”

“The Forum provides a vehicle for us to discuss sensitive issues without securing high priced con-sultants. It allows us to network with great small business leaders. Their suc-cess is instructive, inspir-ing, and motivating.”You can learn more about this program by contacting

Ron Woodhill at 858-748-2258, or visiting our website at sandiego.score.org.

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CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 17

Wealth of Knowledge

CSUSM expands boundaries with EngineeringThe beginning of the

academic year is always an exciting time, but the start of the fall 2018 semester is bringing additional excite-ment for us at Cal State San Marcos with the offi-cial launch of our much-anticipated engineering program.

In February, CSUSM President Karen Haynes announced during her annual Report to the Com-munity address that Carls-bad-based global commu-nications company Viasat, together with several employees, has invested $1.5 million to become the found-ing partner of the Univer-sity’s engineering program.

“Their visionary support will create the future Viasat Engineering Pavilion,” Haynes said, “with fund-ing to renovate classroom and lab space, purchase new equipment and instru-mentation, and support the work of our faculty and students — quite literally creating pathways to edu-cate the next generation of talented engineers.”

Building on the success and reputation of CSUSM’s Computer Science & Information Systems and Physics programs, the University is launching its Bachelor of Science in soft-ware engineering this fall with a degree in electrical engineering anticipated to begin in fall 2019, pending

final approval from the California State University Office of the Chancellor.

“Viasat is engaged with CSUSM and our commu-nity for the common good, moving forward together to enhance the intellectual and economic life of our region and the state,” said Katherine Kantardjieff, dean of CSUSM’s College of Science and Mathemat-ics. “Viasat believes in the University’s importance in our region’s success.”

Other private-sector part-ners are also investing in engineering at CSUSM. San Marcos-based Hunter Indus-tries made a $100,000 gift to fund a design lab that will be a hub of collaboration, hands-on design and innovation.

“Viasat and Hunter Indus-tries are sending a strong message that an investment in CSUSM is a strong one, with qualified, workforce-ready graduates as the

almost immediate return,” Haynes said. “Together, we are stepping forward to expand the boundaries of what is possible, for our Uni-versity and for our region.”

An engineering feasibil-ity study was conducted on behalf of CSUSM in 2015, confirming what the Uni-versity has long believed – it’s a much-needed pro-gram in the region. While there are other engineer-ing programs in Southern California, the study high-lighted how CSUSM is in a prime position to draw from

existing curricula and fac-ulty expertise while appeal-ing to the hiring needs and goals of local industry.

In September 2016, CSUSM was awarded a $6 million, five-year grant under the Hispanic-Serving Institutions STEM Program, providing foundational funding for the engineer-ing program.

Thanks to Viasat’s gen-erous gift, the University is continuing to secure the funding that will make the engineering program a success.

“Perhaps the biggest contribution to our future workforce is the work that Viasat is doing with CSUSM to develop signature engi-neering programs that address critical workforce needs,” Kantardjieff said. “Viasat’s major financial commitment to our new engineering programs indicates a shared commit-ment to building a regional comprehensive university that meets the needs of our region and the state.

“With Viasat’s support, we will be able to create and sus-tain engineering programs of exceptional quality that will provide transformational and life-changing opportu-nities for our students.”

Learn more about CSUSM’s engineering program online at www.csusm.edu/engineering.

CSUSM and ViaSat have teamed up to launch an engineering program that will address the workforce needs of the region.

DR. PATRICIA L. PRADO-OLMOS

HIGHERLEARNING

Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

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tique is located in the Village of Carlsbad and is owned and operated by a Carlsbad family. At Dancin’ Soul we love our customers and our community. It is a joy to fit dancers of all ages in their first pair of tap shoes, ballet shoes, jazz shoes and pointe shoes. As “back to school” season approaches, you’ll find everything a dancer needs. New to the store are several fashion items, dance bags, and other accessories that will accompany you in your dancing journey. Be sure to follow Dancin’ Soul on

Facebook or Instagram and be among the first to know about sales, new dance items and special events. Dancin’ Soul’s newest event is a free storytime and creative movement class every Thursday at 11:30am. Bring your little ones and enjoy. As always, Dance on in and be inspired anytime! Addition-ally, you can now have Dancin’ Soul delivered to your home as often as you like.

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888-446-4708 ueicollegefuture.com CHULA VISTA | SAN MARCOS

Train for a new career and build a future you can be proud of.

You can do it – we can help.• Hands-on, career-focused classes

provide practical experience employers are looking for

• Ongoing enrollment so you can start classes when you are ready

• We are dedicated to helping military personnel and their families transition into a new career path

• From resume development to job search assistance* we’re committed to helping you reach your goals

• Need help paying for school? Let’s explore your Financial Aid options**

You could train in one of the following programs and be career-ready in as few as 10 months***:• Business Office Administration

• Criminal Justice

• Dental Assistant

• Heating, Ventilation and Air Conditioning

• Medical Assistant

• Medical Office Specialist

• Pharmacy Technician

*UEI College does not promise or guarantee employment to any student or graduate. **Financial Aid available for those who qualify. ***Length varies by program. Program offerings vary by campus. For important information about the educational debt, earnings, and completion rates of students who attended this program, please see our Gainful Employment Disclosures at www.uei.edu/student-consumer-info.

Our graduates make great employees!

Reward, retain employees with career training If the only avenue your employ-

ees have for career advancement is to move to a new position with another organization, you are missing an opportunity. With a small investment in training, you can encourage career growth and improve your company’s performance.

Think about the time, effort and expense involved in hiring your next employee. Then con-sider how long it takes for new employees to become fully effec-tive in their positions; that’s another expense in the form of reduced productivity. Training, and promoting from within, eliminates this lag time and helps you retain the staff you already worked so hard to recruit.

Whether your company is large or small, you don’t have to take on the task of training yourself. CSUSM Extended Learning has a full selection of professional development pro-grams that can provide your employees the tools to build expertise in human resources, information technology, supply chain management, project man-agement, healthcare and much more. Offered in Carlsbad, San Marcos and throughout North San Diego County, our programs serve as the training extension for many area businesses.

“I can’t tell you the number of employees who have come back and said, ‘Thank you so much for sending me to that train-ing; I learned so much,’” says Lynn Graykowski, chief human resources officer for Neighbor-hood Healthcare. “The key is the quality of the programs, the quality

of the education, the quality of the instructors and the staff really feel like they are learning a lot.”

When they have the oppor-tunity to develop new skills, your staff remains engaged and motivated, and their cumulative knowledge and increased profi-ciency helps expand not only your company’s reputation but your ability to serve your customers.

With CSUSM Extended Learn-ing, you can offer your employ-ees individual courses, full cer-tificates and programs to prepare for rigorous certification exams, a key indicator of expertise in many industries. This fall, we are launching three new programs:

• Network+ and Security+ Certification Exam Preparation (Build expertise and best practices in IT infrastructure, cybersecurity or IT management.)

• CPIM Certification Exam Preparation (Certified in Production and Inventory Management.)

• Lean Six Sigma Green Belt Certificate (Use process

improvement principles to increase capacity, output, quality and service.)

At every level, employees see the benefit of training in their day-to-day work.

“From the time I began taking these classes, my knowledge started to broaden and I had more understanding of produc-tion control, tolerances, confor-mance, forecasting,” says Jona-than Lee Clark, who completed the Operations Resource Man-agement Certificate. “If you take these classes, you will become a huge asset to your company, and if you implement the tools they give you, you will succeed.”

In addition, CSUSM Extended Learning offers customized options to meet your specific needs, including delivering pro-grams onsite at your organization and on your schedule.

For more information on how to move ahead of your competitors with our cost-effective training programs, visit CSUSMnext.com or email Cathy Scavone, senior di-rector, professional and workforce programs, cscavone@csusm.edu.

Real experience for the real worldThe difference that education

can make in a person’s life is undeniable. But for some people it’s the specific type of education that ends up making the biggest difference. Career or vocational training—specialized schooling in which students are taught the theory and techniques of a specific occupation—has changed many lives, including those of the thou-sands of students who received such training from UEI College.

UEI College has been a lead-ing provider of career training for more than three decades. Founded as United Electronics Institute in Los Angeles in 1982, the college has expanded—in size and geography—over the years to meet increasing demand as its reputation as a quality vocational-training provider has grown among students, employers, and their communities. The school’s 15 campuses in Arizona, Califor-nia, and Georgia train thousands of students every year for careers in business, dental care, health-care, and trades. Many of UEI’s programs are only 10 months long, which means that students can learn the skills they need to begin a career in significantly less

time than it might take them to complete similar education at a community college.

The college attributes its suc-cess and longevity to its commit-ment to being its students’ part-ner in their education. All UEI College students receive hands-on training in small classes from industry-experienced instruc-tors. Each program’s classrooms and labs are designed to replicate a current work environment in that specific occupation. Students also receive one-on-one attention and support from staff beginning the first time they contact the school; it continues throughout their program and also after they graduate. Campuses are located near metropolitan areas with convenient access to major high-ways and public transportation. Enrollment is “rolling” or ongo-ing, and classes are scheduled at times that are convenient for working students and those with a family. Above all, UEI College focuses on giving its students the respect and guidance they need so that they can focus on achiev-ing their educational and career goals and building a future that they can be proud of.

Wealth of Knowledge

Students receive one-on-one attention and support from industry-expe-rienced instructors.

Increased proficiency helps expand not only your company’s reputation but your ability to serve your customers.

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 19

HUMAN RESOURCESOur programs can take your employees from the introductory skills needed in human resources and staff management to preparing for the rigorous and globally recognized SHRM certification.

• Human Resource Management Certificate• SHRM Certification Exam Preparation• SHRM Recertification• Supervising Employees Certificate

INFORMATION TECHNOLOGYGive your employees the tools to build expertise and best practices in IT infrastructure, cybersecurity or IT management on their own schedule and online.

• CompTIA Network+ and Security+ Certification Exam Preparation (online)

LOGISTICS/SUPPLY CHAIN MANAGEMENTFrom inventory management to improving organizational performance, our programs will help your employees improve your bottom line.

• CPIM Certification Exam Preparation (Certified in Production and Inventory Management)

• Lean Six Sigma Green Belt Certificate• Operations Resource Management Certificate

PROJECT MANAGEMENTYour employees can gain skills in the key areas of project management with these programs, maximizing success for the critical projects in your workplace. At the same time, they can prepare for two levels of highly sought industry certification.

• CAPM Certification Exam Preparation (Certified Associate in Project Management)• PMP Certification Exam Preparation (Project Management Professional)

CUSTOMIZED PROGRAMSWe can bring these programs and more directly to your organization, or provide customized programs to meet your specific needs. Move ahead of your competitors with our comprehensive and cost-effective training programs delivered on your schedule and at your workplace.

CSUSMNEXT.COM • CSCAVONE@CSUSM.EDU

CAPM Certification Exam PreparationCompTIA Network+ and Security+ Certification Exam Preparation (online)SHRM Certification Exam Preparation (Info Session Aug. 13) Human Resource Management CertificateLean Six Sigma Green Belt CertificateCPIM Certification Exam PreparationOperations Resource Management CertificateSupervising Employees CertificatePMP Certification Exam Preparation

Aug. 06Aug. 27 Aug. 27Aug. 28Aug. 28

Sept. 04Sept. 25Oct. 02

Jan. 2019

PROGRAM START DATE

Self-discovery is a lifelong journey

Join us Friday, September 7 for our monthly First Friday Breakfast from 7-9 a.m. at The Westin Carls-bad Resort & Spa. This signature facilitated networking opportunity, is one of the most popular and well attended Carlsbad Chamber events. Each attendee is assigned to a table of 8 business professionals from all dif-ferent industries. A trained facilitator guides the networking conversation which allows for more intimate relationship building and optimal efficiency.

Our presenting speaker for September is sto-ryteller, speaker, and writer Megan Gebhart. Originally from Wyoming, Megan attended Michigan State University, where she immersed herself in a commu-nity of daring entre-preneurs and began entrepreneurial ven-tures of her own.

In 2010 Megan created 52 Cups of Coffee, a website ded-icated to the power of connection.

What started as an experiment to have coffee with a stranger every week for a year turned into a global exploration filled with serendipity and stories that teach us that finding ourselves is a journey that can last a lifetime.

Today, Megan continues to meet and profile inspiring people. She

shares their stories and lessons at conferences and colleges

throughout the United States to inspire others to reach out and connect with new people over coffee.

The cost is $34 for Chamber members who reg-ister before Friday, August 31.

Afterward, the cost is $55 for preregistra-tion and $60 at the door. To register, visit carlsbad.org. Prospective mem-bers must contact the Chamber at (760) 931-8400.

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Through page 21

> First Friday > Happy Hour 2.0 > New Members > Member Renewals

VOL. 35, NO. 7 AUGUST 2018

KATHLEEN MCNARY

MEMBERSHIPCOUNTS

Director of Corporate and Member RelationsCARLSBAD CHAMBER OF COMMERCE

5480 Grand Pacific DriveCarlsbad, CA 92008

SEPT 7

MEGAN GEBHART

For more info call: (760) 931-8400 or visit carlsbad.org

AUGUSTFRIDAY, 17 11:30-1PM,

Nancy Jo Wright (760) 330-1344

WEDNESDAY, 29 11:30 am - 1:00 pm

Dr. Cordie Williams (615) 738-7920

TUESDAY, 21 11:30-1PM,

Paula Anderson (760) 717-3878

Knowledge is PowerOne of the Carlsbad Cham-

ber’s five core competencies is to provide networking and pro-fessional development oppor-tunities. As we find it to be cru-cial in order to stay competitive in today’s business environ-ment, the Chamber continu-ally strives to offer a plethora of low-cost educational events to further your skills and devel-opment. With topics ranging from marketing, HR, taxes, technology, first aid and more, our seminars and workshops are not only available to the owner of a member business, all employees are welcome. So, take advantage of these valu-able, affordable classes that you don’t have to commute to! They are almost always held in the centrally-located Carlsbad Chamber offices.

So far this year we have had several amazing teachers (who are also members and small business owners), come in and offer their expertise to fellow members. Our 2018 work-shops have included: Labor Law Compliance by Laura Henderson, North County HR and Lou Storrow, Stor-row Law, APC; Cyber Protec-tion by Scott Sutcliffe, Scott IT Group; a five-part Social Media Series by Alexandra

Renée, ALL MAVEN, Inc.; No Fear Networking by Craig McKim, Craig McKim Busi-ness Development; Stop the Bleed Mass Casualty Bystander Training offered through the Ready Carlsbad Business Alliance, and 17-Second Com-mercial Training lead by Jani Jackson, Develop Your Team and Don Sando, Strategic Results Group.

The Chamber is also a trusted community partner and host for Google and their small-business focused work-shops. In July, we completed Part One of Get Your Business Online Summer School, Holiday Livestream. These are awe-some, timely, free, in-person workshops to share helpful tips, tools, and strategies for growing your business. With knowledge and expertise from some of the most technologi-cally advanced and successful

businesses in the country and world, including Google, LinkedIn, Constant Contact and VistaPrint. The date for Part Two of this series will be announced soon, stay tuned!

Coming up on August 7, we will be continuing the 17-Second Commercial Train-ing. In this free workshop you will learn how to develop a 17-second commercial that will immediately connect you to your business prospect’s needs & wants. August 16 and 23 mark the inaugural Civic Champion Workshop Series. This unique opportunity will educate, inform and equip civic-minded citizens with the tools needed to make a differ-ence during the elections and beyond.

Still to come on September 25, is Organize Your Small Busi-ness and Stay in Compliance with the IRS, with Rachel Ivanovich, Easy Life Management, Inc. More workshops are in the works for the remainder of 2018 and will be announced soon. All Carlsbad Chamber workshops are posted to the Event Calendar at Carlsbad.org/events including registra-tion instructions, or you can contact the Chamber to receive our email newsletters.

FRIDAY

SEPT 21 7:30 — 10:00 AM

CARLSBAD SAFETY TRAINING CENTER

5750 ORION WAY

REGISTER ONLINE AT CARLSBAD.ORG

$20Admission

FIRE AWARENESSSYMPOSIUM

Join us Wednesday, August 15 from 5-7 p.m. for Happy Hour 2.0 at Dave & Buster’s Ca r l s b a d and build new rela-tionships, e x c h a n g e ideas, and dis-cover new busi-ness opportunities.

Preregister online at Carlsbad.org and pay $10 (you save $5). If you pay at the door on the day of the event, admission is $15 cash. If you are a prospective Chamber member call us at (760) 931-8400.

Where the big kids play

AUG 15Dave & Buster’s Carlsbad2501 El Camino Real, Ste. 140Carlsbad, CA 92008daveandbusters.com/carlsbad

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 21

FOR THEC A R L S B A D C H A M B E R O F C O M M E R C E 2018 SMALL BUS INESS

AWARDS

5480 Grand Pacific Drive | Carlsbad, CA 92008

NOMINATE YOUR BUS INESS

TODAY

AWARD CATEGORIESInnovation in Small Business – Recognizes a company that looks at the world differently and plans for five and ten years in the future. What specific innovative ideas, inventions and/or solutions are being put in place to meet the company’s needs in the future? Give a specific example of innovation of which you are most proud.

Excellence in Small Business Professional Services – Given to a service professional such as a doctor, lawyer, chiropractor, accountant, architect, public relations agency and others with 1 to 10 employees who has been in business for 10 years or more. Please give specific examples of your ethical business practices or business model in the nomination. Outstanding service to the Carlsbad business community will be taken into consideration.

Small Business Sustainability – Recognizes a small business that is working internally to promote and lessen the impact on the environment and/or to create products and services that have positive environmental outcomes. Be specific as to how your products or services contribute to protecting the environment in the nomination.

Small Business Community Impact – Given to a business that has created a measurable impact on the community and integrated its charitable activities into its operations. Please describe in detail the exact impact your company is making in the community and how this ties in with your company’s mission. Specifically, what does the company do to benefit the community? Who benefits from the company’s efforts? Why make these contributions?

Workplace MVP – Given to an employee whose contributions to the company are invaluable and who has demonstrated an understanding of and commitment to the company’s vision that motivates others to perform their best. What makes this employee special? How do they motivate others? Please explain how the contributions of this employee impact the company’s bottom line.

Best Small Business in Carlsbad – This award will be given to a small business which recognizes the intrinsic value of all the other award categories. Creativity, risk-taking, job creation, employee leadership development (specifically), sustainability and an innovative spirit should be reflected in the submittal for this nomination. Outstanding commitment to Carlsbad’s business community will be taken into consideration.

NOMINATIONS MUST BE RECEIVED BY SUNDAY, AUGUST 12, 2018

SPONSORS

DOWNLOAD NOMINATION FORMS AT carlsbad.org/sba2018

S AV E T H E DAT E Winners will be announced at the

2018 Small Business Awards Luncheon Friday, October 12, 2018

11am - 2pm at

MEMBER RENEWALS

NEW MEMBERS

101 Mobility of San Diego

ARK Architects, Inc.

Alphatec Spine, Inc.

California Watersports

Carefree Vacations

Carlsbad Seapointe - A Grand Pacific Resort

Carlsbad Village Art & Antique Mall Furniture

Coast To Coast Wealth Management | Ameriprise Financial Services, Inc.

The Cravory Cookies

The Elizabeth Hospice

Engage Life Care

Law Office of Andrea M. Gherini

Hall & Martin Properties

House of Air Carlsbad

Ignite Bistro & Wine Spot ‘Your Neighborhood Spot’

KBACH Associates Insurance Services

Kilmer’s Swim Time, LLC

King’s Fish House

The Landings at Carlsbad

The Loftin Firm, P.C.

Lola’s 7-Up Mexican Market & Deli

NAMM-National Association of Music Merchants

Newport National Corporation

NextMed Center of Carlsbad

North County Lamination

Old Mission San Luis Rey

Olivenhain Municipal Water District

Omni La Costa Resort & Spa

Pacific Western Bank

Pillsbury Winthrop Shaw Pittman LLP

Prudential Advisors (Adeyemi Atiba)

Rancho Coastal Humane Society

Renewal by Andersen of San Diego

San Diego Botanic Garden

StorQuest Self Storage Carlsbad

Storrow Law, APC

Strategic IT Group

The Posh Life Carlsbad (Chris Tennant)

Weseloh Chevrolet Kia

Windsor at Aviara

Women’s Resource Center

ZUZA

Banks BBVA Compass Bank Zachary Bennett3231 Camino De Las Coches, Ste. 110 Carlsbad, CA 92009 (760)704-0580 bbvacompass.com Are you looking for a financial center in Carls-bad to assist you with personal or small busi-ness banking? BBVA Compass is here to help. We’re a leading U.S. banking franchise with more than 680 branch locations throughout the Sun Belt region, specializing in a wide variety of Personal Banking, Commercial Banking, and Wealth Management services.

Business Consultants & Services Business Group Resources Lori Rogers Vista, CA 92081 (760)917-2074 lorirogers.businessgroupresources.com Business Group Resources is a company that specializes in helping small businesses to take advantage of rebates and incentives that were set up by the Federal, State and Local governments. These are programs that most small businesses are not aware of, even though they are entitled to them.

Business Services DexYP-Thyrv Jesse Barger Carlsbad, CA 92009 (619)228-5185 Thryv.com Our all-in-one management software provides our clients all they need to compete against the national chains dominating today’s marketplace. It integrates payments, marketing and CRM tools.

Catering & Party Planners San Marcos Deli & CateringMarya Chuong 125 Vallecitos de Oro, Ste. K San Marcos, CA 92069 (760)689-9844 SanMarcosDeliCatering.com San Marcos Deli & Catering features a wide range of delicious breakfast and lunch op-tions for your next meeting, event, or social gathering.

Dentistry - General & Cosmetic Stephen A. Lawrence, D.D.S., Inc.Stephen Lawrence, D.D.S. 785 Grand Ave., Ste. 206 Carlsbad, CA 92008

(760)729-9050 wellnessdentalcare.com “Optimal Health and Vitality with Beautiful Smiles”. We are dedicated to fulfilling your unique health concerns and desires by providing comprehensive dental care with a holistic focus, through compassionate and gentle service.

Emergency Preparedness School Safety OperationsJeff Kaye 1501 San Elijo Rd. South, Ste. 104-431San Marcos, CA 92078 (775)233-8317 schoolsafetyops.com We provide training and planning services in all areas related to safety and emergency management planning, training, and response to schools, places of worship, and private sector businesses. This includes Active Assail-ant and Tactical Immediate Care First Aid for educators.

Ergonomic Consultants CPT Ergonomic ConsultingDr. Andrew L. Concors Carlsbad, CA 92008 (760)815-7103 cptergo.com We provide consultation and training to companies and organizations of all sizes to prevent work related injuries, improve effi-ciency and productivity, and reduce employee turnover.

Financial Planning & Investment Services Ameriprise Financial Inc. Bill Norton, CFP 5927 Balfour Ct., Ste. 207 Carlsbad, CA 92008 (760)804-9364 billnorton.com A platinum Ameriprise Financial CFP practice. Providing fee-based wealth management and financial advice on a broad number of topics.

Insurance Brightway Insurance Brian Crumbaker5814 Van Allen Way, Ste. 160 Carlsbad, CA 92008 (310)913-2923 brightway.com Brightway is a national insurance broker with over 150 franchises across 19 states. We offer life and personal and commercial lines insurance.

Organizations & Clubs Startup Grind CarlsbadAlexandra Renée 5857 Owens Ave., Ste. 300 Carlsbad, CA 92008 (833)749-2223 startupgrind.com/carlsbad Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in 300+ cities and 120 countries featuring successful local founders, innovators and investors. Our events are open to anyone interested or involved in startups and there are no membership fees. #SGxCarlsbad

Promotional Products & Ad Specialties Elevate Printing Solutions Gina Smigel Carlsbad, CA 92009 (619)537-7726 elevateyourprinting.comWith over 15 years in the sign industry, we know how important your image is. We offer high quality printing services for business cards, flyers, postcards, posters and more. Estimates are free. Call Today!

Vacation Rentals (Monthly & Weekly) Ocean Villas Carlsbad Alex Katz2895 Ocean Street Carlsbad, CA 92008 (760)730-3000 oceanvillascarlsbad.com Ocean Villas Carlsbad offers boutique, beach-front apartments for daily, weekly & monthly rentals. Relax with magnificent views, sound of the waves and beach just steps away.

22 | WWW.CARLSBAD.ORG

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

Call me today.

Your homebuying goals deserve my attention

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA 92024760-271-5000karla.patino@wellsfargo.com, www.KarlaPatino.comNMLSR ID 448603

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

Call me today.

Your homebuying goals deserve my attention

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA 92024760-271-5000karla.patino@wellsfargo.com, www.KarlaPatino.comNMLSR ID 448603

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

Call me today.

Your homebuying goals deserve my attention

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA 92024760-271-5000karla.patino@wellsfargo.com, www.KarlaPatino.comNMLSR ID 448603

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

Call me today.

Your homebuying goals deserve my attention

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA 92024760-271-5000karla.patino@wellsfargo.com, www.KarlaPatino.comNMLSR ID 448603GUNTHER

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• Asset Management • Financial Planning • Estate Planning

Scott McClatcheyWealth Advisor, CFP®

scott@wwmfi nancial.com

PHILLIPSGROUPTHE JRReal Estate

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M E M B E R M A R K E T P L A C EContact: Darryl Reitmeyer | Director of Sales & Marketing | 760.931.8400 | darrylr@carlsbad.org

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2121 Palomar Airport RdSuite 100Carlsbad, CA 92011760-438-1037

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Insurance: The biggestrisk is not having any.

Broadway entertainment Gala comes to the Library

Live Broadway entertainment will be a highlight of Carlsbad Library & Arts Foundation’s third annual “Night at the Library” Gala. The stellar event will take place on Sept. 15, 2018 at 5:30 p.m. at Carlsbad City Library, 1775 Dove Lane. This year’s gala will feature an evening of Broadway show tunes by acclaimed performer Jeri Sager and a full course dinner within the Carlsbad City Library. In addition, a pre-dinner reception and musical ensembles from Carls-bad High School’s award-winning jazz band and choral programs will round out the evening’s festivities.

Tickets to “Night at the Library” are $75. Registration and more information is available now at: www.carlsbadlibraryartsfoun-dation.org. Esteemed Carlsbad community member Ramona Finnila is this year’s Honorary Gala Chairperson.

All proceeds will benefit

ongoing library and cultural pro-grams, as well as Carlsbad’s three library facilities: Carlsbad City Library on Dove Lane, Georgina Cole and the Library Learning Center.

The Foundation is a 501 (c) 3 organization that seeks, cultivates and provides financial support for Carlsbad’s library and cultural arts facilities and programs. Com-munity support has enabled the Foundation to support ongoing literary and cultural programs in the library’s Ruby G. Schulman Auditorium, art exhibitions in the William D. Cannon Art Gallery, programs and services offered at the Library Learning Center; as well as books and other library materials for all three city libraries.

For more information, contact: Gita Nassiri, President, CLAF: gita@carlsbadlibraryartsfoundation.org - 760-651-2523

New Village Arts Executive Artistic Director recognized for leadership

New Village Arts announced that Executive Artistic Direc-tor Kristianne Kurner is one of four recipients of the 2018 Clare Rose Sabbatical Award from Fieldstone Leadership

Network! In its fifth year, the grant is valued at $50,000 and covers the salary and benefits for the leader to take time away to reflect and renew, an orga-nizational consultant to assist

in the planning, implementa-tion period and the return of the leader, a fund for staff development and stipends for those leading during the three-month sabbatical.

From left to right: Anne Vincent, Clare Rose Foundation President; AJ Knox, New Village Arts Director of Connectivity; Nadia Guevara, New Village Arts Associate Artistic Director; Kristianne Kurner, New Village Arts Executive Artistic Director; Alex Goodman, New Village Arts Managing Director; Rosalee Barrientos, New Village Arts Director of Operations; Janine Mason, Fieldstone Leadership Network Executive Director

CARLSBAD BUSINESS JOURNAL AUGUST 2018 | 23

SBAL

2018 SMALL BUSINESS AWARDS

L U N C H E O N

Recognizing the successes of those that make up the heart of our chamber and the economy as a whole, small business.

Friday, October 12, 2018 11am - 2pm

2018 SMALL BUSINESS AWARDS

L U N C H E O N

Recognizing the successes of those that make up the heart of our chamber and the economy as a whole, small business.

Friday, October 12, 2018 11am - 2pm

5 4 8 0 G R A N D PA C I F I C D R I V E | C A R L S B A D C A 9 2 0 0 8

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NOMINATE TODAYDownload the form at carlsbad.org/2018sba DEALINE TO SUBMIT - AUGUST 12For more info, see page 21

TICKETS ON SALE STARTING AUGUST 17

24 | WWW.CARLSBAD.ORG

TRI CITY

MEN SPEND MORE TIME WORKING ON THEIR CAR THAN ON THEIR HEALTH

Tri-City Medical Center is affiliated with over 55 different family practice and internal medicine providers who are ready to meet your needs.

Read through physician bios & watch physician introduction videos on our website OR call our 24-hour physician hotline to match you with a physician based on your location or preferences.

TRICITYMED.ORG/PRIMARYCARE855.222.8262

MAKE AN APPOINTMENT WITH YOUR PRIMARY CARE PHYSICIAN TODAY

ISN’T IT TIME FOR YOUR TUNE UP?

of the top causes of death in 2010 were chronic diseases.

50% of adults have one or more chronic health conditions.

YOUR PCP CAN...• Help develop an individualized plan based

on your health history• Help you manage chronic disease• Promote healthy aging through

preventative care• See the “big picture” of your overall

physical & mental health• Make referrals to trusted network

specialists

Regular checkups with PCPs can help prevent chronic diseases.