COMMUNICATION STRATEGY FOR DELHI DEVELOPMENT AUTHORITY-(DDA)-DELHI

Prepared ByC& MA Brand CliniqFor Another Agency

Communication Strategyfor

DDA

Overview: DDAHISTORY SERVING MORE

THAN 11 MILLION PEOPLE

Created in 1957 under the provisions of the Delhi Development Act.

Played a vital role in the orderly-yet-rapid development of Delhi.

Serving more than 14 million people.

DDA-Main Functions: Overview- continues…

Planned development of Delhi is the main function of DDA. 

The Planning Department of DDA:

The largest team of the town planners in India.

Handle Master Plan, Zonal Plans, Action Area Plans and Urban Extension Projects …

DDA-Major achievements Played a pivotal role in

providing more than a million houses to the people of Delhi.

Preserve and protect the different facets of the city's personality.

Creating Sports Complexes, Play-Fields, Multi-Gyms, fitness trails and Golf Courses.

Actively identifying and training (schemes) budding sports talent .

Talent hunt schemes. State-Level Tournaments.

Our Prime Objective Create a

Communication Strategy that High Lights DDA’s Role in Making Delhi –A World Class City.

Communicate the Potential of DDA to the Potential Target Audience through Various Media.

Goal & Prime Objective Use the Best

Communication Strategy.

Add new customer base for DDA from different Countries and other States in India for various Consultancies and Developmental Projects.

Target Audience

International National

1. African Countries2. Middle East3. Small European Countries.4. Development Authorities.5. Governments6. Major MNC Consultancies that

can outsource projects.

1. Different States of India.2. State Agencies.3. Town Planning Firms.

DDA-Target Market - Strategy

Capture African Counties and other third world countries potential Town planning and developmental Projects.

Compete with European project management consultancies for Global Presence.

Create an image of international planning Institution than today's Delhi’s planning Institution.

How Do We Achieve this Goal?

TWO POINT FORMULAE

Increase the customer base by attracting new customers for DDA’s Service and Expertise.

Introduce Schemes and Project Management Consultancies to increase revenue of DDA, besides supporting Delhi.

Available Options

New schemes to be launched to attract new customers.

Advantage Schemes & Consultancies in Town Planning to be launched encouraging National & International customers take DDA Planning and Implementation Services.

Recommendations Open an International

Consultancy Department.

This will increase focus level of Service.

Open overseas offices to extent consultancy and project management.

Extent Special Consultancy service-like Sports complex, Heritage Maintenance, Road and Metro Railway construction to African and third world Countries.

Recommendations

Constitute a Special Task Force to tap overseas Market.

Hire commission/ percentage based independent agencies or local agents with revenue target per annum.(*Hard sale)

Create attractive Ad-Campaigns highlighting benefits and quality of service using DDA’s service.

Release the Campaign in every potential countries besides in national level.

Our strategy Continues… Introduce Turn Key

Projects. Introduce Doorstep

Delivery service overseas sub-offices.

Participate in International Exhibitions of Construction and Planning.

Sponsor similar programs abroad.

CREATIVE

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