“A mobile market researcher wants a smartphone capable of shooting quality video, playing

their music, browsing the web and running a range of applications”.

By Amy, Jen and Weini

Apple iPhone 4

Hardware

• Audio and output (Speakers/microphone)

• Retina display screen• Headset jack• USB charger cable and power

adaptor• Indicator lights• SIM and memory card storage• Battery• Camera• Internal antennas

Software

• Multimedia• Internet connectivity• Text input• Email and text messages• Third party applications

Applications

Useful applications we chose

The following applications are free and we feel that our mobile market researcher would benefit from especially for travel purposes. Having so many useful functions in only a few applications is great it means that the user only needs one device where ever they go to keep them informed, organised and efficient.

NotesClock

Converter Map

Business applications which are available for purchase online under the business applications section in the iTunes store are:

Awesome Note (+ to do)iTime sheetWeather +

Quality video recording

Video specifications• HD recording• Two cameras means two views• Built in LED light for dark conditions• View and record landscape or portrait on the retina display screen• Record in bright and lowlight conditions• Editing – basic editing in the camera applications• iMovie – lets you combine and edit video clips, polish your movie, add music and

photos and then share• Have the ability to take videos whenever you need to

Music

Music playing capabilitiesAccess to iTunes and the iTunes storeSimple account creation processDownload music whenever and where ever you wantCan personalise ringtones for contacts using your musicCreate playlists to organize favourite musicShake the handset to put into shuffle modeMusic on the iPhone fades and pauses when receiving a phone callCan play music with headphones or built in speakersCan be plugged in to cars, home systems, laptops etcApplications to listen to music online – e.g. ZM Radio applicationSync with an Apple Mac or PC

Internet browsing

Uses of internet browsing

Useful because:• Internet banking• Check e-mails• Networking (e.g. social networking sites)• Assess iTunes store• Keep in contact with clients• Keep in contact with colleagues• Voice VoIP (example: Skype)

Conclusion

In conclusion we feel that our choice of the iPhone 4 as the most suitable smartphone for a mobile market researcher is the best choice for a number of reasons. We found that the iPhone 4 has been rated best in all the categories of features that were specified as necessary and also overall for any smartphone on the market today. Having an iPhone means that you don’t have to have a video camera, a music player and a laptop with you. You can virtually work off the iPhone 4 and connect it to your personal computer whenever convenient and the fact that it is incredibly easy to navigate and use is an added bonus.

Don’t just take our word for it

We interviewed Carl Cato-Symonds who is director of Big Picture. Big picture is the fastest growing market researching company in New Zealand since its inception in 2000. Carl had nothing but good things to say about his experience with the iPhone

We're not going to beat around the bush -- in our approximation, the iPhone 4 is the best smartphone on the market right now. The combination of gorgeous new hardware, that amazing display, upgraded cameras, and major improvements to the operating system make this an extremely formidable package.”

http://www.engadget.com/2010/06/22/iphone-review/

“Downloading my e-mails and accessing the internet is absolutely vital for me”

“The iPhone is a huge improvement over any other phone I’ve ever had and I would never go back to another”

Apple iPhone 4 Video Clip

And now we will show you a video of the iPhone4