By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang.
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Transcript of By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang.
By: Ally Moskitis, Stephanie Schappert, Abigail Oxenreiter, and Dan Pang
Today’s Specials
“At DoughBar, our mission is to offer the
Main Line community the coffee and
doughnut experience that each person
cherishes whether they are enjoying our
cozy at-home dining experience or taking
our products on-the-go.”
Mission Statement
Core Competencies Deliver superior tasting and high quality food and
beverages
Create a friendly environment where customers feel welcome and personally acknowledged
Extend hours to accommodate for early risers and night owls
Environmental Scanning:SWOT Analysis
Strengths: Hours of operation Location High-quality products “At-home” atmosphere Friendly and polite staff
Weaknesses: No existing customer base No cost benefits – we cannot
achieve high economies of scale
Opportunities: Menu expansion Gaining patronage from
multiple local universities Personalized service creating a
loyal customer base
Threats: Economic recession Competition from direct and
indirect competitors Battling pre-established brand
loyalties & consumption habits
Perceptual Map
High $Low $
Low Atmosphere Appeal
High Atmosphere Appeal
Target Market
Morning CommutersLocal residentsStudentsIn particular:
o Meno Ages 25-34
Demand Management Customer Forecasting
o Dunkin Donuts and local competitorso First week of operation sample
Sales Forecastingo Total # orders o Total # doughnutso Total # juiceso Total # coffees
Demand Management Future Business Forecasting
o Judgment methodso Time-series methods
Queue Managemento 2-3 workers per shifto DoughBar set up
Supply Chain Inventory Management
Our Supplierso MADC• Pillsbury• General Foods• Rich Products• Tropicana• Peet’s Coffee
Waste o CHOC of Norristown
Operations Strategy Manufacturing Structure
o Large Batch• For large quantity of doughnut “base”
o Small Batch• Split large batch into branches for different toppings
Service Structureo Hybrid Office• Coffee: Customizable and employees follow specific
instructions• Donut: Standardized
Capital Intensity Equipment
o Doughnut Machines – Belshaw-Adamatico Expresso Machine: Trenton China
Employeeso Higher compensation for handling multiple tasks
Designo Capture an “At-Home” atmosphereo Furniture Supplier: Ikea
#1#2
#3
#4
Quality Strategy“Quality is never an accident; it is always the
result of high intention, sincere effort, intelligent direction, and skillful execution; it represents
the wise choice of many alternatives.”
-William A. Foster
6σ
Summary
After analyzing the market, forecasting demand, mapping out operations, and planning quality control, we believe DoughBar will be a successful business in the Villanova community.
References Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012.
27 November 2013. http://foodfanatics.usfoods.com/food/dollars-to-doughnuts
Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US October 2012. Retrieved November 9, 2013, from http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight=true.
Fast Food Menu Prices. 28 November 2013. http://www.fastfoodmenuprices.com/