Buzzword Bingo: End the Bullshit - Start Making Sense
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Transcript of Buzzword Bingo: End the Bullshit - Start Making Sense
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Jargon: terminology which is especially defined in a rela6onship to a specific profession
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Agency: Be Human, Compelling, & Simple
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But We Use Words Like
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SEVERE Severe risk of bullshit
HIGH High risk of bullshit
ELEVATED Significant risk of bullshit
GUARDED General risk of bullshit
LOW Low risk of bullshit
Buzzwords & Bullshit Warning System
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Jargon invades personal life
I wonder if he is OBA Compliant?
What the hell is he thinking?
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Statement Let’s Decode: Get Simple
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TRANSLATION
Give consumers reasons to buy your product over and over again, maybe use a puppet?
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Aggregate, plaOorm, transparency, reproducibility, data touch points
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TRANSLATION
Just trust us, we do a bunch of stuff that we don’t even understand to produce results.
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Statement
Expanded Brandsphere
Social Networks
Googlism
Loca6on Based Services
Mobile Video
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TRANSLATION
Be Where Your Customers Are.
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Welcome To The World of
Socialomics
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TRANSLATION
Let’s talk about how we can use Facebook to drive sales
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BONUS ROUND: Acronyms
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Acronym finder is great!
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So Bad People Make Fun
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We Have A Widespread Problem
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Did you pass the grandma test?
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Statement The Challenge