FacebookFacebookDave MeyerDave Meyer

President, BizzyWeb LLCPresident, BizzyWeb LLC

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AgendaAgenda

• About Us• Facebook

– New Look & Feel– Advanced tactics

• Q&A/Tech Support

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What We DoWhat We Do

Web Design and Social Media Integration

SEO, Content Marketing, Pay Per Click Ads, Hosting

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Social MediaSocial Media

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NEW Timeline ViewNEW Timeline View

• Fewer distractions• Inspired by mobile• Feeds for friends, music

& photos• New Pages feed• Larger images• Banner across the top• Integration with

– Foursquare– Pinterest– Instagram

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Facebook Company PageFacebook Company Page

– Need a profile first– Create page– Invite/suggest to friends– Set a custom landing page– Share news and updates

with fans

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Get a Facebook PageGet a Facebook Page

• Set it up– facebook.com/pages

• Grab the correct type• Become your first “fan”

and promote to friends• Market to others

– Get a Badge– Add a “Like Box”

• When you hit 30 fans, get a username– facebook.com/username

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• Go to your page• Add the necessary elements

– Cover Photo• 851 x 315

– Profile• 180 x 180

– Tab images• 111 x 74

• New designcoming soon

Timeline SetupTimeline Setup

https://www.facebook.com/TimelineDimensions

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• Choose apps/tabs to highlight– You get four on the top– You can switch them around

when you have more than four

• Review Timeline– Star to feature (makes a post wider)– Click the Pencil to pin a post

to the top– Delete or hide posts if necessary– Add items to the timeline:

• When opened• Significant events/etc.

Timeline setup continuedTimeline setup continued

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Admin PanelAdmin Panel

• Keep track of activity right from your page• You can hide or show the admin panel at any time• New: Build Audience/Help tabs/Notifications• Messages

allow you to interactprivately with fans

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Facebook AdsFacebook Ads

• Easy to setup and manage• Average Cost Per Click (CPC): $2.50• Average cost per thousand impressions (CPM):

$1.07 • Great way to

research yourmarkets

• You can be INCREDIBLYnarrow in yourtargets.

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Building Traffic and LikesBuilding Traffic and Likes

• Suggest to Friends• Create quality

content• Use social plugins• Send an update• Hold an event

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Facebook Business TacticsFacebook Business Tactics

• Search/Listen– Find examples, topics, targets

• Follow/Like– Customers, prospects, referral partners– Industry leaders, experts

• Create– Content for your customers

• Engage– Answer (and ask) questions– Thank your fans

• Convert– Send them to your site/give them something to do

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Demo TimeDemo Time

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Wrapping UpWrapping Up

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Measure, Rinse, RepeatMeasure, Rinse, Repeat

• Know WHAT you’re doing– Everything should link

to your central hub

• Track HOW you’re doing– Are you moving the needle?– Activity does not equal results

• Remind people where they can find you

• Let your clients connectwhere they spend their time

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How BizzyWeb Can HelpHow BizzyWeb Can Help

• Optimized websitesfor social content

• Social Media• Content creation

and monitoring• SEO/SEM• Web hosting• Speaking/consulting

on strategy

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Join Us Every Wednesday!Join Us Every Wednesday!

• Buzz Builders Webinarsare FREE every Wedsfrom noon to 1 p.m.

• Go to BizzyWeb.com/BBto register and watch

• Each week’s event isposted to YouTube

• Ask questions, receivefree tech support and learn about what’s new!

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Request a Buzz Report!Request a Buzz Report!

BizzyWeb.com/Buzz