Buying A SocialMonitoring Tool

Social MonitoringIs a WasteOf Time

In Our Short Time Today

Who is doing social monitoringnow?

Types Of Social Monitoring

Tools

Apples To Oranges

Listening

Engagement

Metrics

AnalyticsResearch

Analytics/Research

Metrics

Engagement Liste nin g

Use Cases

Where Do People Talk About You?

Customer Profiles

Brand Context

Impact of Messaging

Buzz and Chatter From Marketing Activities

Brand

Sentiment

Grow Brand Champions

Identify and Engage Influencers

Information to Close Biz

Higher Ranked Content

Risk Management

Customer Service Issues

New Product Uses

Product Development

Online Brand Assets

Sales Opportunities

Mar

keti

ng

Inte

llige

nce

Other Use Cases Would You Add?

Acquisition Roadmap

Educate On Use Cases

Clarify Objectives

Who Will Do The Work?

Document It

Use The Matrix, Neo

Social Listening Tool Features Matrix

CapabilitiesData Coverage

Pricing

AssembleReview Team

See 6 Demos

Test Drive

Value / CostTradeoff

Sign On The LineThat Is Dotted

Key Features

Dashboard

Analytics

Share of Voice

Workflow Management

Eng

agem

ent

Influence Mapping

Auto Translation

German to English Translation

Aut

omat

ed R

epor

ting

Event Impact on Chatter

BlogShow

TV Ad

Just A Few Tools

Trackur

eCarin

Radian6

Sysomos Heartbeats

ViralHeat

Alterian SM2

Lithium

What toolsdo you absolutely

love?

Implementation Checklist

Follow-Up and Ask Everyone:

✔Are the users fully trained?

✔Do they know about additional training options and resources?

✔Can they generate the searches and reports needed?

✔How is the data being made actionable?

✔Are they acting on it?

Q&A

Who is going to buy a social listening tool in the next 6 months?

Thank You& Sorry

Quick and Dirty Listening

“How To” Post On My Blog Next Tuesday

Stevefarnsworth/wordpress.com

Google “Steve Farnsworth” or “Digital Marketing Mercenary”

Steve FarnsworthJolt Social Media(650) 331-0594JoltSocialMedia@Gmail.comTwitter @Steveology