Buying a Home

My Real Estate Services Marketing Proposal

Presented By:Kim LambertCENTURY 21 Access America117 North Main StreetSouthington, CT 06489

Prepared for:

You!

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center

• Member of the National Association of REALTORS• Member of the Connecticut Association of REALTORS• Member of the Hartford Board of REALTORS• Member of the Connecticut Cooperative MLS• REALTOR with CENTURY 21 Internationally, 8,400 offices in the

World, 4,200 Offices in the USA• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.• Team Member of the Largest Most Productive Century 21 Office in All

of Connecticut

CENTURY 21 Access America


CENTURY 21® Access America

• My company’s strengths– 20 Years of experience with Strong Leadership that shows– Cutting Edge Systems have made us a leader in our market place– Over 100 Agents in the Southington & Meriden Offices

• My company’s awards & recognition– We have the Number One, Top Producing Office for C21 in the State!– We have been the Most Successful, Top Producing Firm in the State since 2002

• Strength of the CENTURY 21 brand – Millward-Brown results– CENTURY 21® continues to be the most recognized name in real estate*– Not only the most recognized but NOBODY in the World sells more homes than CENTURY

21. No One does more referrals, 8,400 Office, 143,000 agents.– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have

REALOGY which uses the referral network of all brands in the REALOGY network.

*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Our OfficesUnder Regional PresidentBeverly A. Peterson


Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456Toll Free:1-800-525-7793Fax: 860-276-0369

Offices Under Regional President Beverly A. Peterson

The Real Estate Development CenterPre-License School143 North Main Street Phone: 860-378-1479Fax: 860-276-0369

Access America Call CenterCustomer Service 411143 North Main Street Phone: 860-621-8378Fax: 860-276-0369

Transaction ManagementCenter Online143 North Main Street Phone: 860-378-1479Fax: 860-276-0369


Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

Southington Century 21 Access America

Welcome to my office:

Kim LambertOffice: 1-800-525-7793 x1009Direct Line: 860-736-1009 Email: [email protected]


Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

Meriden

Kelly Peterson Coach, Recruiter, and Manager of the

Meriden Office


The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369

The Career Development Center

Sessions with Ralph Williams at the

Career Development Training Center

In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:

• New Construction

• Advanced CMA workshops for target marketing and statistics

• Technology including Social Networking

• Online Slide Show Presentations

• Foreclosures purchasing at Auctions

• Sales Technique Workshops & and MORE!

Jodi Tussing Regional Career Coach and Training Center Manager


CENTURY 21 Access America® Transaction Management Center

• Entire transaction is coordinated from day one• One single contact – Monday through Friday, 9:00am to 5:00pm• Transaction Manager is a licensed Real Estate Agent and truly understands the

financing application and approval process• Buyers and sellers receive clear, step by step instructions to ensure a smooth and

timely closing• Access your sale or purchase with your own secure ID via the web, 24 hours a day,

seven days a week, 365 days a year• Communicate with all parties of your transaction through one consolidated

messaging center via fax, text to voice messaging and e-mails• View posted documents such as Contracts, Disclosures, MLS printouts,

Amendments, Extensions, Contact Sheets, etc • Continued access to file once it has become a closing for years• Allows you to be an active participant in your transaction


A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award!


Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google Maps Phone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706

Access America Offices

Meriden, CT Office 477 South Broad Street Meriden, CT 06450

Map It with Google Maps Phone:203- 634-1876 Toll Free:1-800-525-7793

Fax: 203-237-4142

Branford, CT Office 265 East Main Street Branford, CT 06405

Map It with Google Maps Phone: 203-481-7247 Toll Free: 1-800-289-2100

Fax: 203-481-4075

Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382

Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295

Fax: 203-326-3388

Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144

Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free:1-800-240-2952

Fax: 203-879-2102

East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360

Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889

Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871

http://maps.google.com/maps?f=q&hl=en&q=3850+Main+Street+Bridgeport,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=477+South+Broad+St+Meriden+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=477+South+Broad+St+Meriden+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=265+East+Main+Street+Branford,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=265+East+Main+Street+Branford,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=117+North+Main+St+Southington+Ct&om=1

http://maps.google.com/maps?f=q&hl=en&q=429+Main+St,+Watertown,+CT+06795&om=1

http://maps.google.com/maps?f=q&hl=en&q=27+Strawberry+Hill+Ave.+Stamford+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=449+Silas+Deane+Highway+Wethersfield+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=246+Wolcott+Rd+Wolcott+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=387+Main+St.+East+Greenwich+RI&om=1

http://maps.google.com/maps?f=q&hl=en&q=1025+Tiogue+Avenue+Coventry+RI&ll=41.680028,-71.575584&spn=0.039232,0.10849&om=1

http://maps.google.com/maps?f=q&hl=en&q=640+Thames+St+Newport+RI&om=1


The Value of working with a REALTOR

• 85% of sellers used a broker or agent to sell their home*• 76% of sellers placed their home on the Internet with the assistance of a

real estate agent*

• My mission statement– “I strive to make the sale of your home and all of the associated

activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.

The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers


Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites


CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

• Great financial value = Getting the best price for your home

• High performance achievement = Best trained associates

• Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.


Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

• Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.• Advertise and hold agent/broker and buyer open houses.• List your property on our company website, which boasts the only Google powered search by key

word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the

value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.• Internet marketing

– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com– Homescape - New York Times.com - Google.com– Courant.com - ListHub.com - aol.com– Cyberhomes.com -oodle.com - homefinder.com– Frontdoor.com -yahoo.com - backpage.com– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.• Provide local advertising• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.


Marketing Plan, Continued

• Place colorful flyers or brochures describing your home for all agents to give their clients as they come through

• Other unique marketing techniques for your property. – Enhanced listing display on Realtor.com site to make your property

stand out– Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com– Offer a Home Warranty program– Offer special Century 21 Access America Mortgage financing options– Transaction Management Online– Feature your property on my personal website and blogs– Place property on Craig’s List and other online classified websites for

maximum exposure


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers• Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it

available to all local Brokers• Internet – Century21.com allows internet users to get information and

photos of your home• Courant.com• Openhouses.com• Trulia.com- just to name a few


2009 Online Marketing continued

• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from consumers on your property.

• Automated email communications to buyers interested in your property

• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.


Additional exposure for your property through LISTHUB


Additional exposure for your property

• Century21.com• GoogleTM Real Estate• Trulia.com• Aol.com• Zillow.com• Yahoo! Real Estate• LandAndFarm.com• Openhouse.com• Cyberhomes.com• HGTV Frontdoor.com• Homescape.com• ERA.com• Coldwell Banker.com• BHGrealestate.com

Other Possibilities…

• Realtor.com• CraigsList.org


As seen on www.REALTOR.COM

http://www.realtor.com/


As seen on www.google.com SAME HOUSE AGAIN !

http://www.google.com/


As seen on www.trulia.com

SAME HOUSE AGAIN !

http://www.trulia.com/


As seen on www.yahoo.com

http://www.yahoo.com/


As seen on www.frontdoor.comSAME

HOUSE AGAIN !

http://www.frontdoor.com/


As seen on www.zillow.com SAME HOUSE AGAIN !

http://www.zillow.com/


As seen on www.cyberhomes.com


As seen on www.homefinder.com


CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns• Print, Internet and radio• Targeted advertising for Specialty Markets


Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide• CENTURY 21® Global Referral Network, an Internet based referral

system for distribution of referral leads from around the globe


Home Buyers

• 84% of all home buyers used the Internet as a tool when searching for a home*

• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased using the Internet*

– 84% of first time home buyers used the internet as an information source in the home buying process*

*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com


Your Listing on Century21.com

• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes


A custom Slide Show to Showcase Your Property

• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers


Competitive Market AnalysisEstablishing the perfect price for your home!

• Recent Sales• Current Listings• Under Contract• Expired Listings

• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


We’re with you every step of the way

CENTURY 21 Connections®• The CENTURY 21 Local Connections® program offers you convenient, cost-saving

products and services that simplify your home buying, selling and ownership experience.

• To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/

Home Warranty• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection

against costly, unexpected repair bills that may occur after closing.

Financing• Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’

Transaction Management Online

From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.

Home Owners Insurance• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the

best rates and best services in the industry.

http://www.century21.com/learn/connections/

http://www.northernstatesmortgage.com/

http://www.scmins.com/


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation– Commitment to service– Agreement between you,

the seller and my CENTURY 21® office.


Quality Service

• I strive to provide outstanding service to our clients

• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.

Thank you!

Kim Lambert CENTURY 21 Access America

117 North Main Street800.525.7793 x1009

[email protected]

Buying a Home

Real Estate

Transcript of Buying a Home