BUYERS & SELLERS 2016. 3. 21.¢  BUYERS & Want. What SELLERS Never mind a value...

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Transcript of BUYERS & SELLERS 2016. 3. 21.¢  BUYERS & Want. What SELLERS Never mind a value...

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    Nobu Hata, National Association of REALTORS! nhata@realtors.org | @nobuhata!

    BUYERS & Want.

    What

    SELLERS

    Never mind a value proposition, what’s your

    trust proposition?!

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    They want you! to be a verb.!

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    They want you to be as mobile as they are.!

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    They want! marketing shrines!

    built to them.!

    Audit your business.! Rally your “team.”!

    Track analytics and plan.! Be awesome at one new thing a business cycle.!

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    50%started their home search!6 to12 months in advance.!

    25%used mobile for mortgage search, calc inquiries.!

    2in3researched you extensively before reaching out.! 10.7points of info needed for people to make a decision.!

    256% increase in “Local” search terms used in Google.! Call me for a home analysis.! 3 BR, 2 BA, Charm & Char.!

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    They want information! they can’t Google.!

    Can I afford it?

    How’s the market?

    The Agent-Client Relationship.!

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    They want you to! talk like a human being.!

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    They want you to! be memorable, different and relentlessly useful.!

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    Spend less time thinking about what your logo looks like and spend more time on what people will feel

    when they see it.!

    Nobu Hata, National Association of REALTORS! nhata@realtors.org | @nobuhata!

    Thanks!