remedies April 2011

You may be aware of the Natural Products Foundation’s (NPF) Truth in Advertising Program. In it, manufac-turers, media outlets, and retailers are invited to publicly commit to uphold laws and regulations governing claims about dietary supplements. lifestyles ink, publisher of remedies, has long supported truth in advertising. In 2009, we proudly took the pledge “to ensure that consumers get accurate information about legally marketed dietary supplements so that they can make informed decisions in promot-ing and maintaining their health.”

NPF’s Truth in Advertising logo appears on lifestyles ink mastheads. And well before the pledge, our pub-lished advertising standards upheld its spirit: Ads that appear in our pages are honest and accurate. After all, rig-orous self-regulation is the best way to continue to earn the trust of natu-ral products consumers—and build the good reputation of the industry.

For more information, visit www.naturalproductsinfo.org. Here’s to leading the way, truthfully.

In good health,

Johanna Arnone, Editor

Feature: Internal Cleansing

provides common questions and

expert answers on the benefits

and the right strategies for a safe,

healthful detoxification program.

(Why and when to start a cleanse,

how it may feel, and who it’s right

for.)

Feature: “Green” Supplement

Innovations by K.P. Khalsa reports

on the ways environmentally

conscious companies are ensuring

responsible sourcing and green

packaging.

Supplement Spotlight: Hope

on the Horizon by Rich Wallace

provides the latest research on

supplements that are proving

useful for cancer prevention,

exploring the benefits of omega-3

fatty acids, medicinal mushrooms,

and vitamin D.

Herbal Healing: Allergy Relief

by Annie Graves looks at herbal

solutions and other supplements

for spring hay fever. Butterbur,

nettle, quercetin, and Pycnogenol

are among the supplements

discussed.

Healthy Glow: Collagen: Nature’s

Beauty Secret by Lisa Petty

explores natural ways to reduce

wrinkles. Collagen breaks down

with age and sun exposure.

Vitamins A, C, and E, and evening

primrose oil, xylitol, red ginseng,

and collagen peptide are among

supplements that can help. Topical

products containing acacia honey,

buyer’sedgeremedies™ for LIFE

April 2011

Letter from the Editor

InsideBuying Guide . . . . . . . . . . . . 2, 3

Company News . . . . . . . . . . . . 5

Featured Products . . . . . . . . . 7

Johanna Arnone

Getting the Truth Out

APRIL 2011

for LIFE

Detox Advice

CAM and Cancer

Antiwrinkle Supplements

TM

the best of botanical medicine

greenhealing

Allergy Relief

page 24

remedies

burdock, or ellagic acid are also

useful—not to mention natural

facial scrubs and sunblocks.

Lifestyle: Cancer Treatment:

CAM Therapies for Pain and Side

Effects by Claire Sykes describes

the benefits of acupuncture,

mind-body practices, and herbal

remedies for people with cancer.

Also look for NEW items this month!

3 Just One Thing highlights

the switch to organic herbs

whenever possible.

3 Beauty News pulls out

headlines about the benefits

of all-natural personal care.

3 Quick Picks focuses on one

supplement: What is it, why

take it, and what’s essential to

know when shopping? April’s

pick is turmeric/curcumin.

page 2

April 2011 buying guide

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Attention Buyers andStore Owners!

These products will be advertised in theApril 2011 issue of remedies.

Contact your distributor, broker, or salesrepresentative to order these products today!

APRIL 2011

for LIFE

Detox Advice

CAM and Cancer

Antiwrinkle Supplements

TM

the best of botanical medicine

greenhealing

Allergy Relief

page 24

remedies

COUNTRY LIFE VITAMINS• Omega SurgeIntroducing Omega Surge, the latest advance in omega technol-ogy. Through an exclusive emulsi-fied technology, Omega Surge provides enhanced delivery of omega-rich oils in a c onvenient, tasty lemon gummy for adults. Unlike softgels, there is no fishy repeat, and the gummies are formulated with the highest grade of fish oil and are sugar, gluten, and soy free.800-645-5768, www.countrylifevitamins.com

DIAMOND FORMULAS• Herpanacine Skin Support

SystemNature’s answer to clear, healthy, outbreak-free skin and a strong immune system. . . head to toe. Herpanacine Skin Support offers 20 years of proven results in the fight against skin conditions. Doctor formulated. Safe and effective for all ages. Voted number one skin supple-ment over and over again!888-467-4200, www.diamondformulas.com

ENZYMATIC THERAPY• Whole Body Cleanse &

Acidophilus PearlsNew and improved Whole Body Cleanse complete cleansing system provides total detoxification beyond many tradi-tional cleanses to get the desired results . . . within 10 days! Delivers safe, gentle, fast results while restoring digestive balance and priming the body for diet success. Now with Acidophilus Pearls, a top-selling probiotic supplement. 800-783-2286, www.wbcleanse.com

ESSENTIAL FORMULAS• Dr. Ohhira’s ProbioticsImprove your internal environment with a system that is much more than a mere probiotic. Dr. Ohhira’s Probiotics combine ancient fermentation skills and modern science to create a powerful formula that changes the GI environment to benefit all healthful strains and to discourage the bad.800-430-6180, www.essentialformulas.com

MUSHROOM WISDOM• Maitake D-FractionMaitake D-Fraction is a safe, holistic approach for optimal immune sup-port. Studies have shown Maitake D-Fraction to significantly increase numbers of immune cell defenders and improve functioning and effi-ciency of the immune system. Get the well-researched product only from MUSHROOM WISDOM, INC. formerly Maitake Products, Inc. RETAILERS SPECIAL: 20 per-cent off standard and PRO Maitake D-Fraction, CODE TFL411, expires 4/15/11.www.mushroomwisdom.com

NATURAL DYNAMIX• Adult Gummy Calcium DXAn excellent alternative to large calcium pills and a tasty way to add extra calcium to the diet. These gummy drops deliver 250 mg of calcium per drop, along with vitamin D3 to assist calcium absorption. Adult Gummy Calcium DX is made with natural flavors and colors from natural sources. This formula is soy, dairy, and gluten free and contains no shellfish, peanuts, or tree nuts.877-222-4026, www.naturaldynamix.com

April 2011 buying guide

page 3

NATURAL FACTORS• BioSilPatented collagen generators clinically proven to thicken and strengthen hair, increase skin elastic-ity, reduce fine lines and wrinkles, strengthen nails, increase bone min-eral density at the hip, and increase formation of bone-cushioning collagen. Distributed exclusively by Natural Factors.800-322-8704, www.naturalfactors.com

NATURAL VITALITY• Liquid Super MultiOrganic Life Vitamins (OLV) from Natural Vitality is a whole-food-based super multi with organic aloe vera, and 24 organic superfruits including organic pomegranate, organic noni, acai, and goji. Liquid for better absorption. OLV also features ConcenTrace minerals, essential vitamins, amino acids, OptiMSM, chromium picolinate and selenium. Organic cranberry and raspberry flavor plus organic stevia and organic agave. Vegetarian, gluten free, nonGMO. Available in 30-oz bottles and convenient single-serving nutripacks.www.petergillham.com

NATURE’S WAY• Alive! Once DailyIntroducing Alive! Once Daily Ultra Potency multi vitamin packed with 26 fruits and veg-etables, plus green foods, enzymes, and anti oxidants. Alive! is more than just a multi-vitamin, it’s nutrition you can feel.800-9NATURE, www.feelalive.com

NORTH AMERICAN HERB & SPICE• Chag-o-PowerChaga, known as “the king of herbs,” is the world’s top source of the super anti-oxidant SOD. Now North American Herb & Spice has developed a whole line using raw wild chaga, including a topical cream, espresso, liquid extract, and beverage. Feel the power of wild, raw nature—the real and original wild chaga concentrate.800-243-5242, www.oreganol.com

ONLY NATURAL• Easy Colon CleanerEasy Colon Cleaner is a unique formula that com-bines fiber, herbs, minerals, bentonite clay, and probiotics to help eliminate toxins from the colon and intestinal canal. Elimination of these toxins may improve nutrient absorption, improve diges-tion, assist weight loss, and increase energy.800-866-2887, www.onlynaturalinc.com

SUPERIOR SOURCE• ColostrumThe immune-boosting properties of

colostrum involve transfer factors,

which support immune response

and effectively build the body’s

defenses. Superior Source offers a

wide selection of supplements fea-

turing its innovative MicroLingual

instant dissolve delivery system.

800-421-6175

www.superiorsource1.com

WAKUNAGA OF AMERICA• Kyolic Formula 109Kyolic Formula 109 is designed to

support healthy blood pressure

levels and overall heart health

through multiple pathways. This

formula contains three proven

ingredients: Kyolic Aged Garlic

Extract, Nattokinase (NSK-SD),

and Suntheanine to help encour-

age relaxation and stress relief.

Kyolic Formula 109 is the only product on

the market that offers this combination.

Together, these ingredients provide a power-

ful, safe, and natural approach for healthy

blood pressure support.

800-421-2998, www.kyolic.com

WATERWISE• Free Waterwisdom

ReportOptimal health is not

possible without the ben-

efits of pure drinking water.

Each glass of water you drink

may contain harmful con-

taminants that over time can

cause sickness and disease.

Waterwise countertop puri-

fiers effectively remove contaminants from

ordinary tap water with guaranteed consis-

tent purity, and they’re as simple to operate

as a coffeemaker! Free report and catalog

($15.00 value).

800-874-9028, www.waterwise.com

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

gumm

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877.222.4026www.naturaldynamix.com

Now avai lable throughSelect Nutri t ion& Nature’s BestEXPO WEST booth #1697

Nutritionally Speaking Preview Manufacturers have the opportunity to

publish advertorials written by natural

health experts on the reverse side

of ads. This package is designed to

encourage readers to tear the page out

of the magazine, save it as a reference,

and return to your store to purchase the

featured product.

This month, look for “Good Nutrition

Important to Bariatric Surgery Success”

by Carol Kriegel, RN. Stock up on

Superior Source B vitamins now to meet

consumer demand!

page 5

company news

ONLY NATURAL INC. MARKS ANNIVERSARYEstablished in 1986 by Robert B. LoMacchio, Only Natural is celebrating 25 years of success and growth. This company, based in Long Island, NY, manufactures and sells unique vitamins and herbal supplements. “From a humble beginning to now, Only Natural has remained true to our philosophy of producing the highest quality supplements by using the finest raw materials available and state-of-the-art production and testing equipment,” says Jana Alflen, president of Only Natural. Supple-ments are bottled in amber glass to ensure fresh-ness and potency and are double safety sealed for consumer protection. “Our reputation has been earned by producing superior products, unique formulations, and innovative supplements,” says Alflen. Only Natural may be reached at www. onlynaturalinc.com or 800-866-2887.

remedies™ for

LIFE

Editorial Director Lynn TrybaEditor Johanna Arnone (johanna.arnone@remediesmagazine.com)Contributing Editor Rich WallaceCreative Director Ellen Klempner-BéguinArt Director Nicky DumontCustom Graphics Manager Donna Sweeney

Founder & Chief Executive Officer T. James ConnellVice President & Publisher Veronica C. Vanni

National Advertising Director Jason Kelley 802-579-1058Western Advertising Director Shannon Dunn-Delgado 415-382-1665Eastern Advertising Director Bob Mucci 978-255-2062Advertising Production Director Amy Pierce

Client Relations Director Judy Gagne 800-677-8847 x190 Sales Manager Richard LolatteMidwest Sales Representative Sarah HallEast Sales Representative Cindy Moran

Published monthly by Taste for Life®, 45 Main Street,

Peterborough NH 03458-1052, 603-924-2039 (fax

603-924-7013) ©2011 Connell Communications, Inc.

All rights reserved. This newsletter is not intended to

provide medical advice on personal health conditions,

nor to replace recommendations made by health

professionals. The opinions expressed by contributors

and sources quoted in articles are not necessarily

those of the editor or the publisher. Advertisers and

advertising agencies assume liability for all content

of advertising and for any claims arising therefrom.

The information appearing in this newsletter may not

be reproduced in whole or in part without express

permission of the publisher.

www.superiorsource1.com

Tell your customers about Norwegian Gold Super Critical Omega. They will thank

you for saving them time, money and the hassle of getting a prescription � lled

or dealing with insurance. Most of all, they will thank you for their good health!

If you think your fish oil business is being lost to mass retailers, think again. The single Omega-3 prescription, Lovaza®, sells more than all retail channels combined! But did you know that Norwegian Gold Super Critical Omega™ by ReNew Life is a more potent � sh oil than Lovaza?

When comparing Omega-3 fish oils, it’s important to look at the EPA and DHA content per capsule. Norwegian Gold Super Critical Omega provides 900 mg of EPA/DHA in each capsule, which is higher than Lovaza. Plus Norwegian Gold Super Critical Omega is enteric-coated to help reduce fishy repeat, contains 1,000 IU of Vitamin D3, and is 5-Star rated from IFOS for purity, potency and freshness.

mill

igra

ms

900

800

700

600

500

400

300

200

100

Amount EPA/DHA per Fish Oil Softgel

300 mg

StandardFish Oil

840 mg

Norwegian Gold Super Critical Omega

PrescriptionLovaza® Fish Oil

900 mg

Prescription Lovaza® Sales

$1.1 Billion

Annual Fish Oil Retail Sales†

$1,400$1,200$1,000

$800$600$400$200

$0

Mass Retailers

mill

ion

s

$189 Million

Health Food Stores

$448 Million

How Are You Going to Grow Your Fish Oil Business?

By Selling a Stronger Supplement than Prescription Fish Oil!

Most of all, they will thank you for their good health!

For more information call 1-800-830-4778 or email sales@renewlife.com

www.ultimatefi shoils.com†2009 Pronova Biopharma Annual Report Global End-Users sales. 2009 Nutrition Business Journal Report.* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Recommend the Highest Potency Omega-3 Fish Oil!Prescription - strength

Highest Potency!

featured products

page 7

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Energy28 from Natural Vitality is a premium liquid

whole-food energizer. It features Golden Chlorella

Omega, a complete nutrient-dense green food. Also

incorporated in the formula are 24 organic superfruits,

veggies, sprouts, organic maca, Bioenergy RIBOSE, and

rhodiola. Energy28 has a natural berry flavor sweetened

with organic agave and stevia. Energy28 is perfect for a

whole-food snack and supplies sustainable energy. Also

great for sports. Vegan, gluten free, nonGMO. Available

in box of 15 Nutripacks or 30-oz bottle.

www.naturalvitalitysports.com

Chaga, known as “the king of herbs,” is the world’s

top source of the super antioxidant SOD. Now North

American Herb & Spice has developed a whole line using

raw wild chaga—including a topical cream, espresso,

liquid extract, and beverage. Feel the power of wild, raw

nature—the real and original wild chaga concentrate.

800-243-5242, www.oreganol.com

ReNew Life introduces Total DIET Success, the only

all-in-one, triple-action approach to weight management

compared to top 25 brands. This easy-to-use, natural

formula uniquely combines clinically proven ingredients

linked to the three key components of successful weight

loss—appetite reduction, calorie burning, and increased

fat metabolism. Customers can use daily until they reach

their weight goal.

800-830-4778, www.renewlife.com

Weleda, a pioneer in natural skin care, has announced

the launch of their Pomegranate Firming Facial Care—a

system of four products to prevent and reverse the

visible signs of aging. Utilizing pomegranate seed oil,

each product contains a high level of antioxidants,

flavonoids, and essential fatty acids. These special

nutrients improve the skin’s elasticity and help protect

against damaging free radicals.

800-241-1030, http://usa.weleda.com