Buttercup Bake Shop (foodservice)

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the department of Law of the State of New York and/or respective filing states. Such filing does not constitute approval by the Department of Law.

B A K E U P A S W E E T

O P P O R T U N I T Y O F Y O U R O W N.

B U T T E R C U P B A K E S H O P T M

The Franchise Program

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TM

Buttercup Franchising, Inc.Buttercup Bake Shop • 973 2nd Avenue • New York, NY 10022 • Ph: 212-350-4144 • Fx: 212-350-1738 • E: [email protected]

www.buttercupbakeshop.com

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W E L C O M E T O B U T T E R C U P B A K E S H O P.TM

Buttercup Bake Shop* is a place to walk into and feel deliciously overwhelmed by display cases

filled with cupcakes in every color of the rainbow, counters crowded with classic American

layer cakes, and “just like Grandma’s” muffins, buns, cookies, bars and squares. Customers tell

me they feel embraced by childhood memories of their neighborhood bake shop. ❖ These

classic desserts are satisfying the midtown neighborhood folk as well as the most presti-

gious of clients. Bloomingdale’s, Saks Fifth Avenue, Bergdorf Goodman, Tiffany’s,

New York magazine, Entertainment Weekly, Miramax films, DreamWorks, the

David Letterman show and many Broadway theaters, among others, have all

been celebrating their special occasions with these delightfully delicious

cakes and cupcakes. ❖ With information moving at the speed of light,

Buttercup Bake Shop lets you slow down and while away an afternoon

sipping your favorite beverage and enjoying some delectable,

nost a l g i c t r e a t s t h a t s p e l l c o m f o r t a n d l o v e .

~ J e n n i f e r A p p e l

I n 1999, Jennifer Appel, co-founderof the legendary Magnolia Bakery

in Greenwich Village, opened her own bake shop on Second Avenue near 52nd Street. Her recreations ofthe mouthwatering desserts we loved when we were growing up made theButtercup Bake ShopTM an immediatehit with the people who live and work in midtown Manhattan. ❖

Now, Jennifer has also created an opportunity for qualified individuals to own and operate their own Buttercup Bake Shop. This comprehensive franchise program provides the systems, training and on-going support toenable them to join her in bringingthese quality baked goods to those who crave old-fashioned desserts.

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*“Buttercup Bake Shop” is a trademark of Buttercup Franchising, Inc. from The Buttercup Bake Shop Cookbook

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Our display cases are always filledwith a wide variety of layer cakes,sheet cakes, bundt cakes, coffee-cakesand cheesecakes—created just as youremember them or with a new twist.We also sell them by the slice to enjoyright in the shop with a cup of our teaor coffee. Here are some of the mostpopular cakes, as Jennifer describesthem in her Buttercup Bake ShopCookbook.

C A K E S

Carrot Cake “Just about the best carrot cake you’veever tasted; it is the number one sellerat Buttercup, hands down.”

Lady Baltimore Cake “This is truly Buttercup’s signaturecake. . .as stunning visually as it isdecadently delicious.”

Red Velvet Cake “‘A yellow cake with a hint of cocoa,dyed a deep beautiful red’ is theanswer to the most frequently askedquestion at Buttercup.”

Buttercup Golden Layer Cake “The quintessential birthday cake—our most popular birthday seller.”

Sour Cream Spice Cake “This substantial cake always remindsme of whiling away rainy fall after-noons with a cup of tea and a com-forting dessert.”

P I E S

At Buttercup Bake ShopTM, our choice of

pies changes with the time of the year.

Here are two seasonal best sellers:

Pumpkin Pie

“Nothing says Thanksgiving like

pumpkin pie. Serve this one with

whipped cream or vanilla ice cream.”

Strawberry Rhubarb Pie

“A light, warm breeze, sitting on the

porch with friends, and a slice of

strawberry rhubarb pie are the perfect

ingredients for a lovely summer

evening.”

M U F F I N S A N D B U N S

Especially popular in the morning, our

selection of muffins and buns almost

always includes blueberry and oatmeal, as

well as some original recipes.

Strawberry Banana Muffins

“With lots of ripe, red strawberries

peeking out, these muffins are almost

too pretty to eat.”

C U P C A K E S A N D

C O O K I E S

Our delicious cupcakes are usually a hand-sized version of our popular cakes.But the cookies we bake are traditionalfavorites—like chocolate chip and peanutbutter—plus some of our own creations.

Oatmeal Butterscotch Cookies “These aren’t your standard oatmealcookie—the addition of butterscotchchips gives a depth of flavor andsweetness to this classic.”

B A R S A N D S Q U A R E S

These miniature desserts are perfect forparties or for an afternoon snack.

B R O W N I E S

“These rich and chocolatey brownies areoffered at Buttercup with or without walnuts, and both varieties practically fly out the door!”

A M O U T H W A T E R I N G S E L E C T I O N O F O L D - F A S H I O N E D D E S S E R T S .

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O W N T H E B A K E S H O P W I T H A L E G E N D A R Y N A M E .

“The bakery foodsindustry is somewhatunique in that, traditionally,it has not only weatheredeconomic turndowns, it has excelled during them.”

Bakery-Net, The ProfessionalBaker's On-Line Magazine

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NEW YORK DAILY NEWS

“Once customers get a look at the

homey desserts at the BUTTERCUP

BAKE SHOP, they start putting in their

own requests. So owner Jennifer

Appel is considering all suggestions,

buoyed by the warm welcome her

sunny bakery has received.”

THE NEW YORK TIMES

“Jennifer Appel, a former co-owner of

Magnolia Bakery in Greenwich Village,

has taken her state fair style uptown to

the BUTTERCUP BAKE SHOP. There’s still

a retro feel, and there are several tables

and a counter if you want to dawdle over

a cup of coffee and a slice of cake.”

GOTHAM MAGAZINE

“Bad week at the office? Miss your

mom? Keep your chin up and pop over

to Midtown’s BUTTERCUP BAKE SHOP

for the indulgent, pick-me-up red velvet

cake. And the next time the boss man

cracks the whip, take a deep breath and

repeat the mantra that hangs in

Buttercup’s window: ‘Life is uncertain

—eat dessert first.’”

TIME OUT MAGAZINE

“Hey, midtowners: Instead of heading to

the nearest Second Avenue bar after work,

why not try a calorie infusion of a differ-

ent kind? The BUTTERCUPBAKE SHOP has

opened right in the neighborhood. After a

day spent staring at a blue screen, what

could be more therapeutic than eating a

pink-frosted cupcake while surrounded

by butter-yellow walls?”

NEWYORK.CITYSEARCH.COM“From the second you enter the close-

quartered shop, you’re enveloped in a

relentless, sensual maelstrom of heaven-

ly scents, ooey-gooey icing and eye-pop-

ping frosting swirls. However, all the

goods are ensconced safely in cases—

and it’s still bad form to press your nose

up against the glass.”

NEW YORK POST

“In this food-obsessed city, there’s one

confection that’s fast becoming the

dessert of choice: the all-American cup-

cake. BUTTERCUPBAKE SHOP’Sofferings

include a whopping 10—count ‘em—

varieties. In hard times, people turn to

comfort foods, and what could be more

comforting than a fresh, frosted cup-

cake?”

NEW YORK MAGAZINE“Jennifer Appel opened this brightly-litTurtle Bay café and bakeshop just overa year ago. Locals are thanking her forfilling the area’s baker void with retro-Americana desserts. The moist lemoncake with lemon frosting was so denseand buttery that I had to pause betweenmouthfuls to catch my breath.”

The Buttercup Bake Shop is more than a neighborhood bakery. It’s a legend...one that’s been featured in thenational press and won countless awards. The Buttercup Bake Shop franchise is an opportunity for you to be part

of this legendary brand...and to carry on its tradition of excellence.


The Buttercup Bake Shop

franchise program provides

the training, support and

systems to enable you to

establish and operate your

own Buttercup Bake

Shop. . .and to continually

strengthen the brand,

presence and customer base

in your location.

A L E G E N D A R Y

B R A N D & P R O D U C T

❖ Use of Buttercup Bake Shoptrademark/trade names

❖ Use of proprietary recipes and procedures

❖ Access to approved supplier and buying network

❖ Use of confidential operationsmanual and systems

G E T T I N G S T A R T E D

❖ Site selection criteria

❖ Shop designs and assistance

❖ Buildout/construction guidance

❖ Initial recruitment guidanceand HR planning

I N I T I A L T R A I N I N G

❖ Overall Buttercup Bake Shopmanagement training

❖ Front-of-the-house procedures

❖ Back-of-the-house procedures

❖ Administrative and manage-ment training

❖ Marketing and customer service training

O N G O I N G

O P E R A T I O N A L

S U P P O R T

❖ Field visits from ButtercupBake Shop representatives

❖ Phone support

❖ Ongoing consultation on management and sales

❖ Ongoing consultation on operational issues

O N G O I N G

P R O M O T I O N A L

S U P P O R T

❖ Grand opening materials, strategy and assistance

❖ Advertising materials and promotional graphics

❖ P.O.P. promotions

❖ Promotion through corporatewebsite

❖ Ongoing marketing consultationand ideas

O N G O I N G S Y S T E M

D E V E L O P M E N T

( R & D )

❖ Development of new productsand procedures

❖ New operational techniques

❖ Product enhancement and/orvendor sourcing

A L L T H E I N G R E D I E N T S Y O U N E E D T O C R E A T E A

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Everyone loves food that reminds them of a less complicated time in their lives —especially

when it’s lovingly prepared with rich ingredients. That’s one reason Buttercup Bake ShopTM

seems to have such special appeal. ❖ Our first Buttercup Bake Shop was warmly welcomed in

midtown New York City, where people are seeking creature comforts to counteract their hectic

lives. What’s most rewarding is the happy faces of the customers enjoying some muffins and cof-

fee right there in the shop, picking up a pie to take home, or ordering a cake for an office cele-

bration. ❖ We’re actively looking for ambitious, dedicated individuals who have the resources,

commitment and vision to carry on the tradition of the Buttercup Bake Shop. As a franchisee,

you will have the benefit of the tools, guidance and training designed to help you reach the full

potential that our concept offers. And, as you build your business, we will be there to help you

keep it fresh, innovative and ever-improving for years to come. ❖ If you would like to learn

more about our franchise opportunity, please give us a call today. Thank you for your interest!

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J e n n i f e r A p p e l

Founder, Buttercup Bake ShopBusiness card fpo

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Buttercup Bake Shop (foodservice)

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