BusinessWoman September 2012

Does

DRINKINGWRECK YOUR

DIET?

WOMEN AND

RETIREMENTKnow Your Needsand Goals

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Event Guide

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KathySnavelySociallyConnected

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3

4 LETTER FROM THE EDITOR

7 CONFLICT AND THE GENDER DIVIDE

Methods of communication within genders can be quite varied.

9 BUILDING SMART SOCIAL CAPITAL

The benefits of friendships at work and a healthy professional network.

11 WOMEN AND RETIREMENT

Know your goals and needs.

PL1-PL4

POWERLUNCH’12 CAPITAL REGION Guide

Map, exhibitor list, keynote speaker, and networking information.

13 MAKE A VISUAL STATEMENT WITH COLOR

Tips on choosing paint finishes, techniques, and color trends.

17 DOES DRINKING WRECK YOUR DIET?

There are some ways drinking alcohol can be part of a healthy lifestyle.

21 WOMEN TO WATCH

New hires and promotions.

21 ACHIEVEMENTS & APPLAUSE

Awards and accomplishments.

22 WHAT’S COOKIN’?

Recipe and cooking tips.

23 MEET AND GREET

Regional networking events and meetings.

WHAT’SInside

5 COVER STORYKathy Snavely is a dynamic

woman who loves what she does— helping others to be successful.

She is steadfast in working forher clients in business andpolitics, as well as for theprosperity of her community andwants to leave the world a betterplace in any small way that shecan.

Cover photo courtesy of Colin Rupp.

BusinessWomanPA.com | September 2012 ~

echnology is an integral part of ourpersonal and professional lives. Manybusinesses have found the advantages ofutilizing that technology with other mediaplatforms to come up with a viable andaffordable marketing campaign.

However, understanding the manysocial media options, along with how to post, tweet, pin,and blog, can be confusingfor many. So consultingwith someone like KathySnavely, our cover profilethis month, might be agood idea. She has beenrecognized as one of the top100 marketing professorson Twitter.

Also offered in this issueis an article about buildingyour social capital. The keyto building that is toreciprocate, because itshould never be a one-waystreet. Social capital, like your connections on LinkedIn,can help solve workplace challenges and open newopportunities. You can connect, or reconnect, with peopleall over the world.

Do you have a great rapport with everyone you workwith? If not, it may have to do with gender differences. Findout more and what you can do to get a betterunderstanding of those differences.

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BusinessWoman is published monthly by On-Line Publishers, Inc., 3912Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc.2012. All rights reserved. Reproduction or use without permission of editorial orgraphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are notnecessarily the views of the Publisher. The appearance of advertisements forproducts or services does not constitute an endorsement of the particular productor service. Although every effort is made to ensure factual information,BusinessWoman cannot be held responsible for errors in contributors’ material,nor does the editorial material necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the right to revise or reject any and all advertising.

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September 2012Vol. 9 - No. 9

omanWcareer ~~ lifestyle ~~ wellness ~~ connections

B U S I N E S S

EDITOR’SNote

“

For advertising information:717-285-1350 or

[email protected]

TSocial media isn’t the end-all-be-all, but it

offers marketers unparalleled opportunity to

participate in relevant ways. It also provides a

launch pad for other marketing tactics.

~ Matt Dickman

”

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Christianne RuppManaging Editor

5

COVERStory

ntrepreneurship “ran onboth sides of my family,”said Kathleen E. K. Snavely,M. Ed., and owner of

Lightkeeper Consulting of Mt. Gretna. Born and raised in Pittsburgh, Snavely’s

family history boasts a long line of self-starters and business owners. And so it’s nowonder that this energetic woman has beenrunning a successful business of her ownsince 1993—plus a few other endeavors thatkeep her very busy.

“I started my career in Pittsburgh,working three jobs to make enough moneyto live on my own,” Snavely said. Two ofthose three jobs were in the field ofchildren’s education.

“In 1981, I accepted a position asdirector of Christian education at St.Andrews Presbyterian Church in Lebanon,”she said.

But after meeting her husband of 29years, Cliff Snavely, who encouraged her totake some time off after they married,Snavely decided to change careers andbegan working part-time at thePennsylvania Driving Under the InfluenceAssociation in 1987.

“I worked my way up to trainingcoordinator while I went to graduate schoolat Penn State’s Capital Campus,” Snavelysaid. “In 1993, I started my own company,Lightkeeper Consulting, offering services inbusiness start-up/development, strategicplanning, special events, marketing, andlater added political consulting.

“For 14 years I have also published ThisWeek in Mt. Gretna from Memorial throughLabor Day, highlighting all the wonderfulactivities that are offered in one of CentralPennsylvania’s gems.”

In addition to herconsulting work, Snavelyteaches entrepreneurialstudies at HACC.

“I was ‘courted’ byHACC to work for themin the late 1980s,” shesaid. “I met Mark Borgerand Reid Smalley whenwe went to grad schooltogether. When Reiddecided to move fromthe Lebanon area, hecontacted me aboutapplying for his job atHACC, Lebanon. But Itold him I was reallyinterested in teaching theentrepreneurial classes hiswife, Carol Parenzen Smalley,was teaching. “

When the Institute forEntrepreneurial Studies was createdat HACC, her former classmate MarkBorger remembered Snavely andcontacted her about working for theinstitute.

“The entrepreneurial leadership majorwas initiated in 2006, and I began teachingcredit classes in Harrisburg,” she said. “Oneof the things I love about the communitycollege setting is the varying ages of thestudents—having students from ages 18 to63, from a diversity of backgrounds, addsrichness to the classroom experience.

“I am honored that many, upongraduating from my classroom, choose tocontinue their relationship with me ... I feeltheir struggles as most are balancingfamilies, school, and work (as I did when Iwent to grad school), and they know if they

Socially

Connected

in All Realms

of Her LifeBy LYNDA HUDZICK


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put in the effort, I’ll work with them tohelp them create their own success.”

As an educator, Snavely realizes theimportance of social media in today’ssociety, and said that the more sheread about it, the more “I knew Ineeded to learn it and use it to give mystudents what they needed. I’mhonored to have been selected as oneof the top 100 marketing professors onTwitter by Social Media MarketingMagazine and one of the top 50business professors on Twitter byOnlineMBA.com.

“I created the Entrepreneurial WebMarketing class at HACC; at theconclusion of that class, each studenthas a website, a blog, and Facebook,Twitter, LinkedIn, Delicious, andGoogle accounts set up andoperational for their business.

“If the information isn’t practical, Idon’t teach it … I also tell my students,perhaps with more frequency thanthey would like, that ‘if you don’t wantyour momma to see it, don’t post it onsocial media.’”

She is also proud to be a founding

member (and, as she said, the oldestmember) of the Harrisburg SocialMedia Club, meeting monthly to helpsharpen their social media skills andalso to plan involvement ineducational events.

“One of those is our second annualSocial Media at Work Conference,scheduled for Wednesday, Oct. 17,at HACC’S Wildwood Center,”Snavely said.

And as if she weren’t busy enough,she is just now launching a newbusiness to address the marketing,public relations, and publicity needs ofmunicipalities.

Another area of interest for Snavelyis politics, and the reason for that, sheexplains, is that she “grew up in ahousehold where if you breathed, youvoted; I’ve never missed an election.”

It was when a good friend ran forstate senate in 1993 that Snavelybecame more intensely involved inpolitics.

“While I do not enjoy thegamesmanship, I live for great publicpolicy,” she said. “My dad was on theschool board in Upper St. Clair while Iwas in high school; I am proud that heallowed me to assist him in winninghis campaign last year (at the age of83) for the Cornwall BoroughCouncil, of which he is now president.I only work for candidates whounderstand what it means to be apublic servant, who I believe are wellsuited for the task.”

So how might her gender havehelped—or hindered—her manyvaried interests?

“On occasion, I have found thatbeing a woman has impactedconsequences I have experienced inthe workplace,” Snavely said. “The factthat I’m blond, female, and overweighthas also worked in my favor—as I havebeen underestimated, which hasworked to my benefit.”

She also believes in being a vitalpart of her community, and said thatservice is essential.

“It sounds trite, but I very muchwant to leave the world a better placethan I found it in any small way I can,”

Snavely said. “I am simply a steward ofwhat I have been given; what I do withit depends on me and how well I workwith others in achieving the goals weset together. “

With her attention being pulled inso many different directions, there’s nosuch thing as a typical day for Snavely,but that’s what she enjoys the most.For example, she said that “I wouldn’thave believed a month ago thatrecently I would spend a few hoursworking on a National UnderwearWeek Survey for one of my clients!”

Busy days are good days, when shegets a lot accomplished andinterruptions are at a minimum.

“I love days where my cylinders allseem to be humming in the directionthey were intended, and the cylindersof others seem to be working inharmony with mine,” Snavely said. “Ilive for ‘ah-ha’ moments duringtraining sessions; while it may takelonger to teach, leading in a path ofself-discovery, it is so much morerewarding when learners makediscoveries for themselves, rather thanbeing told what is meaningful tothem.”

Although there are days that, likeall of us, she does feel overwhelmed,Snavely knows just how blessed she isand appreciates the firm foundationher parents provided for her.

“They taught me to work hard, domy best, understand the differencebetween what I need and what I want,and to whom I belong,” she said. “Ialso chose my husband well, as he hasa completely delusional view of hiswife 99 percent of the time; he thinks Iam the most intelligent, beautifulfemale ever created … That kind oflove catalyzes people to be their best.

“I’m also a Christian, so I’m notsupposed to be living for myself (Godand I argue about that sometimes), butenriching the world, utilizing thetalent and energy He has given me,”Snavely said. “I don’t understand,although I’ve met plenty of people likethis, how you can get to be my age andbe so clueless about who you are,whom you belong to, and what you’rehere for … I am fortunate that I haveknown the answers to those questionsfor some time—and perhaps morefortunate in helping other people toanswer those questions forthemselves.”

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6 ~ September 2012 | BUSINESSWoman

“”

I love days where my cylinders all seem to be

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and the cylinders of others seem to be working

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CAREER


he workplace is today’scultural melting pot,where people frommany walks of life join

together in pursuit of shared goals. Atleast that’s the idea in theory.

In reality, the day-to-day operationof businesses large and small is farfrom peaceful. Goals and the meansto achieve them are up for debate andconflicts arise. This is not to say thatconflict is bad. Sometimes it’s anecessary passageway through whicha team moves forward and improves.

The problem with conflict is notthe conflict itself. The problem withconflict is the emotional residue thatsome people carry around long afterthe conflict has been resolved. Thenegativity carried forward fromworkplace conflicts can poison theenergy in the air, inhibit employees’ability to engage and focus, and eventhreaten a company’s ability to retaintalented workers.

According to Deborah Tannen,Ph.D., in her book You Just Don’tUnderstand: Men and Women inConversation, the gender gap is thelargest cultural divide that you arelikely to face. (Surprise!) Men andwomen have different value systemsin communication, and their methodsare different too.

This is not to say that all womenand men talk according to theirrespective gender styles, andtherefore, conflict is inevitable.Women who can use characteristically“male” communication methods cannavigate effectively in culturally male-dominated environments, and viceversa.

Tannen talks about the methods ofcommunication within the gendersand the types of relationships they areseeking to create with members oftheir own gender:• Men use “report talk” while

women use “rapport talk.”Remember the old TV showDragnet where “Just the facts,Ma’am” became a popularcatchphrase? That’s a characteristi-cally male perspective on whatinformation is important.

• Men often use humor, insults,knowledge of data, etc., to one-upone another and establish apecking order. The guy with thebest joke, the best knowledge, orthe best slam gets to be the top dog.

• Women, on the other hand, seek tolevel the playing field among theirgroup members. Woman A says toWoman B, “I love your dress.”Woman B replies, “This old thing?I’ve had it for years and it’s gettingtoo tight.” Self-deprecation is afavorite tool in female-to-femalerapport building.

• Men hear the message, whereaswomen hear the meta-message, orthe message behind the message.Husband says, “My coffee is cold.”Wife retorts, “You always expectme to wait on you!” Husband sitswith puzzled look on his face andthinks, “Where did that comefrom?”

If you are a woman in apredominantly male workplace, youmay resent being in meetings whereyou might be the butt of a joke or aput-down. However, in malecommunication style, such acomment is not intended to start afight—it’s a bonding experience.You’re being proclaimed as one of theguys.

In communication with someoneof the opposite gender during aconflict, it’s helpful to notice the

T

“

”

If you want to be

effective in

preventing and

resolving conflicts at

work, it’s helpful first

to gain a better

understanding of

some of the

differences that you

can expect.

By JULIE POLAND

CA

REER

~ September 2012 | BUSINESSWoman8

communication methods they useand to work to adapt your method toone that they can “hear.” If you followTannen’s bullets about male andfemale communication styles, you’dattempt to be more persuasive to menby providing data to support yourassertion. You would also join in,rather than avoid, the repartee.

By the way, part of male “reporttalk” is the assumption that if youhave something to say you will speakup. Women are often more likely tomake sure that all participants areactive in the conversation, but themale mode is to assume that the quietperson doesn’t care to or even knowenough to get involved in whatevertopic is on the table.

You might have noticed that mencan disagree vigorously and thenwalk out of the room and go get abeer together. Because the rapportvalue is so integral to the femalecommunication style, and becausethey perceive messages behindmessages, women may take a bitlonger than men to resume normal

interaction after a disagreement,perceived slight, or other conflict.

If you want to be effective inpreventing and resolving conflicts atwork, it’s helpful first to gain a betterunderstanding of some of thedifferences that you can expect—hereexpressed in terms of gender. Youwon’t be able to pigeonhole everyindividual into these characteristics,but they are starting points fromwhich you can increase yourawareness and understanding.

Effective navigation throughworkplace conflicts is a matter oftaking time to listen and notice, andthen to be intentional about yourmessages—and about the methodsyou use to deliver them—to createemployee engagement and a results-focused work climate.

• Julie E. Poland is founder of SummitHRD, a corporate coaching firm based inYork, Pa., and author of Changing Resultsby Changing Behavior. Her blog onprofessional and personal effectivenesscan be found at summithrd.com.www.LancasterSchoolOfCosmetology.com

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ou arrive at your desk tofind several stickynotes: “Find speaker fortraining event,” “Call

accountant ASAP,” and “Julie’s homesick.” It might be one of those days,unless you’ve got social capital.

“Because of the economic crunch,there is tremendous focus on doing asmuch work as possible and notappearing to be too social,” sayssociologist Jan Yager, Ph.D., author ofWho’s That Sitting at My Desk?

But a healthy professional networkcan solve your problems and save yoursanity. Contacts can send you clients,help you find a great Web designer,and serve as a sounding board. Youneed friends who can bring thesebenefits.

Friendship at WorkYager uses the term “workship” to

refer to workplace relationships thatare more than acquaintanceship butlack the intimacy of friendships.Workships keep you informed andimprove your efficiency andeffectiveness. Cordial relationships

with colleagues also make long hoursand tough assignments bearable—evenfun.

Bala Cynwyd, Pa., employmentattorney Nancy O’Mara Ezold, seesmany examples of workplacerelationship problems, such asfavoritism and harassment. She alsosees the benefits of social capital. Inone recent case, an experiencedemployee was terminated by a high-level manager.

“Coworkers with whom he hadnetworked understood the functionsof his position and the void that wouldbe created by his departure, and theylobbied fiercely for him to stay,” saysEzold. Without that kind of support,he would likely be unemployed.

Friendship that WorksBe intentional about building

workships inside and outside yourorganization. Coworkers, customers,industry peers, and allied professionalsall bring different assets to yourbusiness.

Your Facebook fan base will buzzyour business to potential buyers.

Professional peers in the office or onTwitter share industry tips. Timely,focused tweets can remind currentclients of your products and services.Of course you want a huge number offollowers. But don’t confuse quantitywith quality. Put energy into mutuallybeneficial relationships—those are theinvestments that pay big dividends.

First, figure out what you have tooffer so you can extend yourself in atargeted way. You can’t be all things toall people. Attend networking eventsand join online groups throughprofessional organizations or sites likeLinkedIn. Ask acquaintances abouttheir roles and goals and offer toconnect them to needed resources.

“Follow up with people who reachout to you and reciprocate wheneverpossible—networking is a two-waystreet,” says Ezold.

Small-business coach KarynGreenstreet of Revere, Pa., helpspeople use mastermind groups tofacilitate business goals. Members gettogether in person or over the phoneand “everyone gets to apply their owndefinition of success,” says Greenstreet.

“Mastermind group membersencourage action and keep youaccountable.”

Peers also brainstorm ideas toaddress challenges. That can beespecially helpful if you don’t want toshare business issues with employeesor coworkers. Benevolent outsidersbring a fresh perspective.

Know Your NetworkDon’t confuse workships with

friendships. Workships are utilitarianrelationships; they need not be basedon liking. Deeper friendships formwhen we share a mutual affection andsense of responsibility for anotherperson. And several recent studiesshow friendships lead to a longer,healthier life. People with best friendsat work also report greater feelings ofengagement and higher jobsatisfaction than those without strongsocial ties on the job.

If one or more of your coworkersseems like friendship material, readon. You can turn a workship into afriendship with added attention andcare. Here’s how:

By HEIDI SMITH LUEDTKE, Ph.D.

CapitalSocial

Smart

BUILDING

Y


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Make Sure it’s Mutual.Invite your would-be friend to

grab coffee or lunch, but don’t be toopushy. You can’t force a friendship.

Be Sincere.Offering compliments and

congratulations can be a way toreach out. Say “Your presentationwas very helpful” or “That colorlooks great on you,” but only if it’strue. Dishonest flattery underminestrust.

Be Upbeat.Although friends sometimes

commiserate, badmouthing cowor-kers, the boss, or your company isn’tsmart. Chat about pop culture or tella silly story about your kids. Positive energy is attractive (andcontagious).

Give More than You Take. When a workplace friend goes on

vacation, pick up the slack if youcan. Ask about your friend’s welfareand listen without interrupting. Begenerous.

Open Up Gradually.It takes an average of three years

to form a tried-and-true friendship,Yager says. And “it’s perfectlyacceptable to withhold personalinformation that might be misusedor misinterpreted until you are veryconfident someone is trustworthy.”

Include Everyone.Avoid name dropping or

bragging about friends in highplaces, Yager advises. And extend awelcoming vibe to others. You don’twant coworkers to resent yourfriendship or feel left out.

Even the best of friends have baddays. When conflicts arise, giveyour friend the benefit of thedoubt. Relationships are long-terminvestments.

•Heidi Smith Luedtke, Ph.D., is apersonality psychologist who writesabout personal development,people skills, and parenting. Getpsychology lessons for real life atHeidiLuedtke.com.

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11

LIFESTYLE

Women and

Retirement –

Know Your Needsand Goals

By TIFFANY LEHERR, CFP

espite numerous ad-vances, women contin-ue to face unique chal-lenges that can impact

their ability to realize longer-termgoals and may put them at a greaterlevel of financial risk than men.

For example, women can expectto live longer than men. With anincreased life expectancy comesmore years spent in retirement,which creates greater retirementneeds and increased healthcarecosts. Also, with a longer lifeexpectancy comes a greaterexposure to the effects of inflation;not only on everyday income, buton long-term savings goals too.

As a MetLife study documented,because more women are caregiversthan men, they lose morewages from leaving the workforceearly due to their caregivingresponsibilities. Thus, womengenerally save less and contributeless to company-sponsoredretirement plans.

Additionally, they generally havea more conservative approach toinvesting.

Everyone has different needs andgoals when it comes to retirement.That’s why it’s important to assesshow much money you’ll need inretirement as the first step inputting a retirement strategy inplace. Overall, you’ll find that bothshort- and long-term needs inretirement mostly relate toconsumption, which can changeover time. These typically include:• Anticipated expenses, which

might include your basic lifestyleexpenses, planned out-of-pockethealthcare costs, and cost ofliving adjustments.

• Unanticipated expenses mayresult from costs related to achange in the tax code, adeveloping healthcare condition,long-term care, or educationfunding.

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LIFESTYLE


• Discretionary expenses, or non-essential expenses, involve thethings you would like to have or doduring retirement but are notnecessities—things such as travel,hobbies, or entertainment.As you assess your own retirement

needs, you should also consider yourtolerance for risk. Work with afinancial advisor to develop a strategythat takes into account your years untilretirement, remembering thatinvesting too conservatively at a youngage may not provide the returns youneed. Of course, investing involvesrisk. Investments are not FDIC-insured, not bank guaranteed, andmay lose value.

In addition, you can create aframework for building a retirementstrategy by determining your needsfor the short, intermediate, and longterm using portfolios that have

separate objectives. For example:• A short-term portfolio can be

constructed using high-quality,fixed-income assets designed togenerate regular cash flows. As theshort-term portfolio is consumedto pay for expenses, assets can betransferred from an intermediate-term portfolio.

• The longer timeframe for anintermediate-term portfolioallows for diversification acrossmost major asset classes, includingequities as well as fixed income,increasing the potential for growthand protection from inflation. Overtime, this portfolio can be used toreplenish assets in the short-termportfolio. This allows forconsumption flexibility so thatlong-term assets won’t have to besold to fund short-term

consumption needs during periodswhen asset prices are down. Keepin mind that asset allocation,diversification, and rebalancing donot assure a profit or protectagainst a loss in declining markets.

• A long-term portfolio can be usedfor wealth structuring, such asfunding bequests or transfers ofwealth to beneficiaries.Such a framework provides a

transparent and efficient process thatdefines each need as a separateportfolio objective.

By creating a framework such asthe one outlined above, you candevelop a strategy that considers yourretirement needs as they relate to yourindividual circumstances. Remember,it’s important to:• Review your portfolio annually, or

as needed, to determine whether

your risk tolerance, situation,income needs, cash flowrequirements, or goals havechanged.

• Consider whether it’s necessary torebalance your portfolio so it alignsand stays consistent with yourretirement goals.

• Monitor your portfolio on a regularbasis to ensure that you are on trackfor meeting your long-termretirement objectives.

•

Tiffany Leherr is a Certified FinancialPlanner and financial advisor. She can bereached at [email protected]. MerrillLynch, Pierce, Fenner & Smith,Incorporated is a registered broker-dealer,member SIPC, and a wholly ownedsubsidiary of Bank of AmericaCorporation.

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LIFESTYLE

hen I was growingup, Dad took careof all the interiorand exterior house

painting, including the prep work andthe cleanup. Drop cloths, maskingtape, ladders, brushes, rollers,turpentine, paint cans—they were allpart of the mysterious miscellany oftools and supplies stowed away in hisshadowy back basement workspace.

When I asked for a lavenderbedroom, I got it, but Dad rolled andbrushed the paint. In fact, when Momor I volunteered to help, especiallywhen we wanted to “hurry up” theprocess, our services were declined.Dad had a particular way of doingthings and that included painting.

The 21st century stirs up a differentpicture, where women are makingtheir way into the painting industry ingeneral, from filling positions ascorporate executives to store owners,

managers, sales reps, departmentheads, and product engineers.

Paint is marketed as a home-fashionproduct with women as the targetedcustomers. Today, women are not onlythe ones choosing the paint color, type,and décor for their home spaces—they’re also the ones mixing it up onthe business end.

Beth Peiffer, owner and president ofRalph E. Jones, Inc., knows paint. Asstated on the company’s website, “Bethknows the perfect color, the righttexture, and the craftsmanship to put itall together are critical to make theright visual statement.”

That visual statement includes colortrends, finish types, all-in-one paints,and tips on how paint applications cancreate appearances in a room rangingfrom spacious and bold to cozy andserene.

As for 2012 color trends, Peiffersays, “White is always a classic and a

contemporary staple.” Paint with ahigh-gloss sheen, while classy and chic,creates an “open and airy feel.” Theantique look is another trend; Peifferexplains that this effect is achieved bymixing shades of the same color andcreates a “worn” appearance.

Decorative paint techniques, suchas faux, murals, graphics andgeometry, trompe l’oeil (optical illusionwhere an object exists in threedimensions and may include sky, grass,or flowers), can be applied to walls andfloors to break up the solid paint look.

Paint comes in a variety offinishes—the shinier the finish, thebetter it stands up to washing. So,those places that tend to come intoplay with a little more human contactmay hold up better with a semi-glossfinish. Peiffer says it provides a subtleshine—not too glitzy and easilycleaned—and is used for doors, trimand cabinets.

She says a glossy finish, which givesan enamel or plastic look, is also goodfor cabinets, trim, and furniture andworks well in formal or contemporarysettings. Additional finishes includeflat or wall paint, used for interiorwalls where there are imperfections;flat enamel, a durable, flat paint with amatte finish, which holds up tooccasional cleaning and is used inpowder rooms and halls; eggshell, witha slight hint of gloss or shine, used forwalls and holds up to cleaning; andsatin, which is smooth and velvety andis used for windows, doors, trim, andceilings, as well as walls. A satin finishholds up to cleaning and lightscrubbing—a good choice for the kids’rooms.

After you decide on the paint finish,you’ll need to consider color choices.When you want to create a smaller orless expansive effect, Peifferrecommends warm colors. “The

By KIM KLUGH

W

LIFESTYLE

darker colors,” Peiffer says, “absorblight and make the room looksmaller.”

On the other hand, if you want togive the impression that a room isbigger and brighter, go for the lightcolors. Cool colors, such as pale blue,green, lilac, and dove gray alsodeliver similar results. You can alsoproduce this effect by choosing arich, warm color paired with whitetrim and jewel-toned accents.

Another method Peiffer offers isto select a focal point and paint thiswall a deep color, then paint theremaining three walls and trim alighter, coordinating neutral tone.Applying paint with a slight sheen asopposed to flat may also offer thesame illusion, as will choosing a lightpaint for the molding, since it makesthe wall appear farther back.

If your goal is to make the ceilingfeel higher, she suggests verticalstripes in pastel hues on the walls;light paint colors with a reflectivetexture; the same paint color on walls

and ceiling; or high gloss or semi-gloss paint because of its reflectivesheen.

“If you delineate the walls fromthe ceiling by painting trim acontrasting color,” she says, “theeffect draws attention to the trim,rather than the ceiling height.”

An additional, simple remedy is topaint the ceiling white. Peiffer alsosuggests “a faux finish that’s lighter atthe top and darker at the bottom,creating the visual effect of morespace up high.”

What about “all-in-one paint,”where you can supposedly skip theseparate primer coat? The benefit ofall-in-one paints, Peiffer says,depends on the darkness of the coloryou are trying to cover. You may beable to use one coat of the all-in-oneproduct and save time if the surfaceyou’re painting over is alreadypainted with the same type and finishof paint in a similar shade.

However, “If you’re painting over adark surface, it may prove to be more

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15

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cost beneficial to use primer, since itcosts less than using two coats of all-in-one paint,” she says.

When selecting paint, be aware ofvolatile organic compounds (VOCs)and the ways you can reduce exposure.

“VOCs,” says Peiffer, “are carboncompounds that form ground-levelozone and are emitted from consumerand commercial products, includingpaints, stains, and architecturalcoatings.”

The EPA is limiting the level ofVOCs in paints because theycontribute to ozone and smog

formation. These emissions are linkedto respiratory illnesses and may causeeye and skin irritation, nausea,headaches, and muscle weakness.

Some latex paints are very low inVOC content, while the VOC in oil-based paint comes from paint thinner.Always read the label and themanufacturer’s directions, increaseventilation when using the products,buy limited amounts, and discardunused or little-used containers safely,rather than storing them in yourhome.

If you decide to tackle some

painting projects on your own, youmay need to invest in rollers andbrushes. Since the roller is three timesfaster an application method than thebrush, it’s effectively used on ceilingsand walls.

Peiffer suggests using “a good rollerwith beveled edges so you don’t leaveroller or overlap marks behind.” And agood brush, she says, “feels like anextension of your hand. Use it to cut inand do sharp edges.” Bristle brushes,though more costly, “outperformothers,” says Peiffer, and “last for yearswith proper care.”

In the end, if you choose to assumethe responsibility of a paint makeoveron your own, take time to prep welland invest in good tools and superiorpaint. If you don’t have the time, thepatience, or the confidence to takebrush in hand, call the professionalhome painter.

“In the long run,” Peiffer says, “itwill save you time, aggravation, andmoney. You don’t call someone whohobbies in cars when your car needs tobe fixed; you take it to theprofessional. Same scenario applieswith painting.”

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hether it’s at aweekend barbecue,a happy hour, ora dinner with

friends, many of us like to relax with anoccasional glass of wine, beer, or otheralcoholic beverage. But can drinking bepart of a healthy lifestyle—especially ifyou’re trying to lose weight or just holdsteady?

I’ve tackled some of your burningquestions about wine and alcohol sothat you can drink (if you choose) withconfidence. Always be cautious,however, when drinking … never driveand be careful that the occasional drinkdoes not become excessive.

Is Drinking Unhealthy? It’s debatable. Within limits,

drinking has been linked withlongevity and some health benefits.

Some studies have found, for example,that people who drink one to twoalcoholic beverages a day suffer fewerheart attacks and have lower death ratesthan teetotalers and heavy drinkers.The mellowing influence of moderateamounts of alcohol might also improveyour health.

“When you’re relaxed, blood flowincreases to various parts of your body,which in turn increases the flow ofnutrients to the body’s organs,” saysJohn Pinto, Ph.D., professor ofbiochemistry and molecular biology atNew York Medical College in Valhalla,N.Y.

Another study by the University ofCalifornia, San Diego, revealed thatregularly drinking one glass of winereduced by half the risk of fatty liverdisease compared to those who didn’tdrink.

But other research shows alcoholmay be a health risk. For instance, theJournal of the American MedicalAssociation published a review of sixstudies of alcohol and breast cancer andconcluded that women who consumedtwo to five drinks a day increased theirrisk of the disease by 41 percent.

And other research shows thatchronic excessive drinking mayincrease your risk of stroke,osteoporosis, liver damage, and highblood pressure, not to mention PMS,insomnia, and accidents.

The bottom line: When it comes todrinking alcohol and your health,moderation is key. Experts say ahealthy limit for women is seven drinksa week—with no more than two drinkson any one occasion. And keep in mindthat no amount of alcohol is safe forpregnant women.

Does Alcohol Affect WomenDifferently Than Men?

Yes. Women tend to get drunkfaster than men for several reasons:1. We’re smaller and have less bodymass; 2. Our bodies have more fatthan men’s and less water to dilutealcohol; and 3. We have less of agastric enzyme called alcoholdehydrogenase, which helps the bodyrid itself of alcohol. In general, onedrink in a woman is equal to twodrinks in a man.

Do Alcohol Calories Count as Muchas Food Calories?

Yes and no. Generally, your bodywill process your first two drinks justlike food. After that, however, youactually start burning off more of thecalories from alcohol and convertingfewer of them to fat, according to

W

By SANDRA GORDON

DoesDrinkingWreck YourDiet?

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researchers at the Mount Sinai Schoolof Medicine in Bronx, N.Y.

But don’t use this fact as a greenlight to load up on drinks. The caloriesfrom alcohol are empty, on anutritional par with candy. Fill yourdiet with cocktails and you’recrowding out room in your eating planfor healthier foods.

Alcohol also blunts the absorptionof folic acid, a heart-protectiveB vitamin that most women don’t get enough of, says Pinto. Just onedrink a day may lead to this nutrientdeficit.

Will Drinking Ruin My Diet?It can, if you’re not careful. If you

have a stiff drink on an empty stomachfirst thing at a party, the alcohol is aptto make a beeline for your brain.There, it zones in on the frontal lobe—the judgment and reasoning center—to tinker with your resolve. Did youpass on the potato chips when youfirst arrived? After a round or two ofdrinks, you may find yourselfpolishing off half the bowl.

To fend off potential diet disasters,pace yourself and avoid drinking onan empty stomach. Start off withseltzer mixed with fruit juice andmunch on vegetables or low-fatcrackers. By the time you have yourfirst spiked sip, you’ll have a culinarycushion to slow the alcohol’s rush toyour brain.

Another temptation-tamer: Treatalcohol the way you would dessert orother food indulgences, advisesRobert Rhode, Ph.D., clinical associateprofessor at the Center for AppliedBehavioral Health at Arizona StateUniversity in Phoenix.

Just as you wouldn’t sit down with awhole box of cookies, don’t order wineby the bottle when you’re eating out.Go with a glass instead. At home, pouryourself a glass, cork the bottle, andput it away. Or skip alcohol altogetherand have your favorite mineral waterin a wine glass instead.

“The idea is to lose the calories ofdrinking but keep the same rituals,”says Rhode. “They’re part of theenjoyment.”

Does Drinking Beer Really Give Youa Beer Belly?

Not necessarily. Beer doesn’thave a special ingredient that homes in on your waistline. But althoughit’s fat free, regular beer doeshave 145 calories per 12-ounce

serving—and that can add up toextra pounds if you consistentlydrink too much of it, says Lieber.That’s why beer drinkers—especiallymen, who tend to pack fat aroundtheir middle—sometimes get abeer gut.

Drink Serving Size Calories Diet Tips

Red or white wine Wine glass 105/100 Slash calories in half bymaking a spritzer (half wine,half seltzer).

Beer Pilsner 145 Choose light beer and save45 calories.

Sangria Wine glass 100 Pack the fruit garnish into theglass first to crowd out thebeverage.

Scotch (on the rocks) Cocktail glass 190 Halve the scotch and fill yourglass with club soda.

Champagne Flute 125 Dilute with orange juice andsqueeze out 35 calories perflute.

Margarita Margarita 170 Try a matador (tequila, (on the rocks) glass pineapple, and lime

juice); save 45 calories.

Vodka with Highball 215 Serve heavily iced with cranberry juice glass just a splash of vodka.

Martini Martini glass 200 Take tiny sips and garnish witha lemon twist (pass on theolive).

Cider Pilsner 190 Treat it like fine wine and sipjudiciously.

Bloody Mary Highball glass 170 Use spicy Bloody Mary mixand add just a splash of vodka.

Mudslide (vodka, Cocktail glass 285 Cut 25 calories and 3 fat kahlua, Bailey’s Irish grams by making it withCream; on the rocks) Light Bailey’s.

Planter’s Punch Highball glass 260 Go light on the rum (use(rum, orange juice one shot instead of two) lemon juice, sugar) and save 65 calories

Piña colada Highball glass 450 Slash 95 calories and 6 fatgrams by using light coconutmilk.

White Russian Cocktail glass 285 Use skim milk instead of(vodka, kahlua, heavy cream; save 95 calories andcream; on the rocks) 10 fat grams.

The Healthy Bar Scene

Aside from creamy concoctions like piña coladas and mudslides

(12 and 5 grams of fat per 8- and 3-ounce serving, respectively), most

drinks are fat free.

Still, it pays to keep tabs on calories. Here, typical serving sizes and

calories per glass.

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Call me to set up a meeting.

300 Lakeview Dr. – SOLD!

104 W. Elizabeth St. – SOLD!

31 Limestone Ct. – SOLD!

441 Stonegate Ct. – SOLD!

Rachel Taylor has been hired by GavinAdvertising as marketing and commun-ications coordinator. Prior, Taylor was themarketing coordinator for Gibbons &Kawash, worked in public affairs forGolinHarris, and was a communicationsand events intern in the West VirginiaGovernor’s Internship Program.

Sarah Short is the new director ofresidency planning at Landis Homes.She will present the benefits ofretirement community living toprospective residents. Short’s pro-fessional background includes morethan 20 years of working in retirementcommunities in sales and marketing.

Lindsay Reisinger, F&M Trust’s small business relationshipmanager for Cumberland County, has been promoted toassistant vice president. Reisinger is a member of severalorganizations and currently is a board member of the UCPof Central PA serving on the community relationscommittee and chair of 2013 Magic Night, as well as otherorganizations.

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Barbara Tabak, local decorator andbusiness owner, recently received topdesign awards in her company’sinternational design contest foroutstanding design work. Tabak wonin two categories: Children’s Rooms andMiscellaneous Rooms.

WOMEN TOWatch

ACHIEVEMENTS &ApplauseKatie M. Shaull, CPA, a senior accountant in the York officeof SF&Company, CPAs and Business Advisors, has accepteda position on the board of directors of the York CountyEstate Planning Council, a local chapter of the NationalAssociation of Estate Planners & Councils (NAEPC).

Brooke E.D. Say, a school law attorney at Stock and Leader,LLP, has been named to the Pennsylvania Rising Stars list asone of the top up-and-coming attorneys for 2012. Say’sprimary areas of practice include school law, specialeducation, student discipline, and public and privateemployment.

Sandy Biss was named humanresources manager for Kline’s Servicesin Lancaster. She has more than 17years of HR experience and a bachelor’sdegree in sociology from MillersvilleUniversity and a master’s degree inpublic administration/HR managementfrom Penn State University.

Do you have an announcement?Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or eps

at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.


Rebekah Frischkorn has been hired as AmeriChoiceFederal Credit Union’s marketing specialist. Frischkorn’sresponsibilities include coordinating internal and externalcommunications for the credit union as well as managingAmeriChoice’s social media sites and financial literacycurriculum.

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Vicki Miller has been hired as administrative assistant forthe York County Community Foundation. She most recentlyserved for five years as executive administrative assistant inthe dean’s office at the University of Maryland School ofMedicine.

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F&M Trust manager Ellen Ile recently presented Newville resident Pat Stake (above, left) with a checkfor $1,000 as the grand-prize winner in the bank’s Scan n Win contest drawing. First-place winnerLinda Ward (above, right) was the instant winner of a 32-inch flat-screen TV.

Susan J. Heinle, president and CEO of Visiting Angels Yorkand Hanover, received the Pinnacle Achievement Award. It isthe highest award given by Visiting Angels for outstandingsales and customer service. Pictured with Heinle is JeffJohnson (left), founder of Visiting Angels, and Larry Meigs,(right), CEO of Living Assistance Services, the franchisor.

SEND US YOUR PICTURES!

See more ““WWhhiillee WWee WWeerree OOuutt”” photos online at www.BusinessWomanPA.com


Family Features

• 2 packages (12 oz. ea.) White or LightCocoa Candy Melts candy

• Rainbow Chip Crunch or other sprinklesor sugars

Line 10.5 x 15.5-inch cookie pan withparchment paper.

Melt Candy Melts candy following packageinstructions; spoon into prepared pan. Tap panon counter to remove air bubbles; if needed,smooth top with large spatula. Sprinkle onRainbow Chip Crunch. Chill until firm, about 15minutes. Remove parchment from pan; breakcandy into smaller serving pieces.

Candy Bark

A bake sale is a sweet way to support any charitable cause, whether it’s

raising money for new uniforms or donating to a local animal shelter.

These tips and recipes from the celebration experts at Wilton will make

bake sale treats that stand out among the rest — it’s a piece of cake.

• Baking delicious goodies is just the start to a successful bake sale. Add

some dazzling details. The eye-catching finishes on Bake-Sale Ready

Cupcakes — swirls of colorful icing topped with jumbo sprinkles and

butterfly decorations, complete with vibrant wraps — will ensure they

sell out fast.

• Serve sweets-on-a-stick like Kaleidoscope Cookie Pops* and School

Star Cereal Treat Pops. Favorite treats are more fun and easier to eat

when customers can just grab them and enjoy.

• Offer size options. Sell some cupcakes and mini breads* by the

“eaches” and cookies by the pop. Have them by the dozens, too.

• Wrap goodies using treat bags and ribbon, or pack in colorful, easy-to-

transport boxes — making them perfect gifts customers will want to

keep for themselves.

Visit www.wilton.com for other bake sale ideas and recipes, and for all

of your baking and decorating supplies.

* FIND THESE AND OTHER RECIPES ON OUR WEBSITE:www.BusinessWomanPA.com/recipes

• 1/4 cup (1/2 stick) butter or margarine

• 4 cups mini marshmallows

• 6 cups crisp rice cereal

• Cookie treat sticks

• Cookie icing

• Assorted sprinkles

Spray Star Cookie Treat Pan and rubber spatulaor wooden spoon with vegetable pan spray.

In large saucepan, melt butter. Addmarshmallows; cook and stir until melted. Removefrom heat and add cereal; mix well. Press intoprepared pan; insert cookie sticks. When cool totouch, remove from pan. Repeat with remaining cereal mixture. (If mixture becomeshard to work with, microwave at 50 percent power 30 to 60 seconds to soften.)

Outline treat with cookie icing; add sprinkles. Let dry. Makes about 2 dozen pops.

• Assorted primary, gold or silver baking cups

• Favorite cupcake recipe or mix

• Buttercream or chocolate buttercream icing

• Golden yellow or other desired icing color

• Jumbo stars and jumbo nonpareil sprinkles

• Butterfly or other favorite icing decorations

Preheat oven to 350°F. Line cavities of standardmuffin pan with baking cups.

Bake your favorite cupcakes in prepared pan. Coolcompletely. Color buttercream icing with icing color.Pipe tip 1M buttercream or chocolate buttercream icingswirl on cupcake top; insert icing decoration.

Each cupcake serves 1.

Bake Sale-Ready Cupcakes

School Star Cereal Treat Pops


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MEET ANDGreetW O M E N ’ S N E T W O R K I N G G R O U P S

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AAmmeerriiccaann BBuussiinneessss WWoommeenn’’ssAAssssoocciiaattiioonn

CCaammeelloott CChhaapptteerr6 p.m.3rd Monday of the monthThe Radisson Penn Harris Hotel& Convention Center, Camp HillTania Srouji, [email protected]

LLaannccaasstteerr AArreeaa EExxpprreessss NNeettwwoorrkk7:30 – 9 a.m.3rd Wednesday of the monthSocial NetworkingLancaster Country Club1466 New Holland Pike, LancasterMarian [email protected]

LLeebbaannoonn VVaalllleeyy CChhaapptteerr6:30 p.m.4th Wednesday of the monthHebron Hose Fire Company701 E. Walnut St., LebanonBarbara Arnold717.867.5227www.abwalebanonpa.com

WWoommeenn aatt WWoorrkk EExxpprreessss CChhaapptteerrNNeettwwoorrkk11:30 a.m. – 1:15 p.m. 2nd Thursday of the monthBent Creek Country Club620 Bent Creek Drive, LititzSandy [email protected]

YYeellllooww BBrreeeecchheess CChhaapptteerr6 p.m.4th Wednesday of the monthComfort Suites10 S. Hanover St., CarlisleLeslie [email protected]

CCaarrlliissllee BBuussiinneessss WWoommeenn’’ssNNeettwwoorrkkiinngg LLuunncchheeoonn

Noon2nd Wednesday of the monthMagnolia’s Jewelers728 N. Hanover St., Carlisle

CCeennttrraall PPAA AAssssoocciiaattiioonn ffoorr FFeemmaalleeEExxeeccuuttiivveess ((CCPPAAFFEE))

Sept. 5, 20127:30 – 9 a.m.Registration RequiredGiant Super Foods3301 Trindle Road, Camp HillJessica [email protected]

EExxeeccuuttiivvee WWoommeenn IInntteerrnnaattiioonnaallHarrisburg Chapter5:30 p.m. 3rd Thursday of the monthRotating locationCynthia A. [email protected]

HHaarrrriissbbuurrgg BBuussiinneessss WWoommeenn11:30 a.m. – 1:30 p.m. 2nd Tuesday of the monthBest Western Premier Central Hotel& Conference Center800 East Park Drive, HarrisburgLynne [email protected]@hbwluncheon.comwww.HBWLuncheon.com

IInntteerrnnaattiioonnaall AAssssoocciiaattiioonn ooffAAddmmiinniissttrraattiivvee PPrrooffeessssiioonnaallss

CCoonneessttooggaa CChhaapptteerr5:30 p.m. 4th Tuesday of the monthWoodcrest Villa2001 Harrisburg Pike, [email protected]

HHaarrrriissbbuurrgg CChhaapptteerr5:30 p.m.3rd Monday of the monthHoliday Inn Harrisburg EastLindle Road, HarrisburgKaren Folk, CAP-OM, PresidentJodi Mattern, CPS, Webmaster [email protected]

WWhhiittee RRoossee CChhaapptteerr ooff YYoorrkk6 p.m. 3rd Wednesday of the monthNormandie Ridge1700 Normandie Ridge [email protected]

MMeecchhaanniiccssbbuurrgg BBuussiinneessss WWoommeenn11:30 a.m. – 1:30 p.m.3rd Wednesday of the monthLiberty Forge3804 Lisburn Road, [email protected]

PPeennnnssyyllvvaanniiaa IImmmmiiggrraanntt && RReeffuuggeeeeWWoommeenn’’ss NNeettwwoorrkk ((PPAAIIRRWWNN))Ho-Thanh [email protected]

PPeennnnssyyllvvaanniiaa PPuubblliicc RReellaattiioonnssSSoocciieettyy5:30 p.m.Last Thursday of the monthSuzanne Graney, President717.910.2948www.pprs-hbg.org

SShhiippppeennssbbuurrgg WWoommeenn’’ss AArreeaaNNeettwwoorrkkiinngg ((SSWWAANN))Noon 1st Wednesday of the monthRotating locationAmanda [email protected]

WWoommeenn’’ss BBuussiinneessss CCeenntteerrOOrrggaanniizzaattiioonn 11:30 a.m.2nd Tuesday of the monthAlumni Hall, York College of PAMimi [email protected]

WWoommeenn’’ss NNeettwwoorrkk ooff YYoorrkk11:30 a.m. 3rd Tuesday of the monthOutdoor Country Club1157 Detwiler Drive, York Jennifer [email protected]

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BusinessWoman September 2012

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