"Businesss English przy kawie" #2 Personal Branding
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Prezentuje:
“Business English przy kawie”
Krzysztof Dargiewicz
#2 Personal Branding
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BRAND?
#3 creating individual value
Personal Branding ?
#1 people & their careers are brands
#2 success comes from self-packaging
Tom Peters
“Today, in the Age of the Individual, you have to be your own brand.”
“It's that simple -- and that hard. And that inescapable.”
1997
Dan Schawbel William Aruda
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1. Personal Brand
2. Discover your Brand
How we market ourselves to others; someone like me & you.
Define your identity; how you want to come across.
3. Take a niche
Be the best in sthg. for a specific audience.
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1. STAND OUTDefine what makes you - YOU.
2. BE YOUR OWN BOSSShape your future by choices/actions.
3. FORGET THE LADDERThink of your career as a ramp. Advance towards your goals.
4. BUILD YOUR BRANDBe visible, “put your mark on everything you do.”
You areYou arein the spotlightin the spotlight
Where to start?
#1 Find your passion
#2 Translate it into a brand
#3 Don’t take “No” for an answer
Creating a brand
What makes medifferent?
Define what makes you YOU
Create something useful like a blog, website, presentation
Become an email maniac
Answer these questions
Who? What?
Where? Why?
Mybrand
EUREKA?
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look for opportunities
NETWORK!
www.cupcakecorner.pl
www.blitzchris.com
www.michalchyrek.com
Personal Branding
In the end is about...
“Success is not the key to happiness...Happiness is the key to success.”
www.testujangielski.pl
www.testujangielski.pl
600 554 333
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