Business writing

齐丹媛： 15028025806

英语（商务方向）本科 1-3班

Question?

What can be thought as a business writing?E-mail?Contract?Business report?Memo? Meeting materials? Press release?Technical description or operating instruction?Questionairs? Visual techniques?

Introduction to this course

• Function of business writing • The layout of the book• Business writing & academic writing • Writing as a process& writing as product• Criteria of effective business writing• Cultural factors in business writing basic pattern of business writingEthical issues in business writing

Function

• To inform

• To persuade

• To entertrain

The layout of the book

• Part 1 • Part 2 chapter 2-3• Part 3 chapter 4-9• Part 4 chapter 10-11• Part 5 chapter 13-14• Last chapter

Criteria of effective business writing

• 1. courtesy• 2. correctness• 3. conciseness• 4. clarity• 5. concreteness• 6. completeness

Cultural factors

• organization• Colorful language• Dates• Religion

Ethical behavior involve four principles

• Honesty• Integrity • Fairness• Concern for others