Business week branding
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Personal Branding
Bret L. Simmons, Ph.D.
Business Week, September 23, 2014
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Main Points Today
1. Personal branding is a huge opportunity and responsibility
2. We are all ambassadors of our increasingly social businesses
3. Differentiate your personal brand by demonstrating professional discretion
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Professionally Personal Brand Ambassadors
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Professionally PersonalEverything you do reflects on your business
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Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
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ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
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Personal Brand
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
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New business card
www.bluehost.com
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New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Never trust any site to protect your privacy
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• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing
• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online
Operational Privacy
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Operational Privacy
• The sooner you behave as if you have no privacy online, the more effective you will be
• Use your personal brand online to build bridges, not walls
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Professional Discretion
Just because you can post, comment, share, like, etc. does not mean that you
should.
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Why risk offending anyone?
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Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
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[email protected]@bretlsimmons.com
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We don’t need Facebook to authenticate our lives
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Summary• Social business is here to stay. • Strategic imperative to immerse
yourself in the process• Start now, don’t quit• Taking control of your online
brand is good for your career and your company
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Questions?