““Business tomorrow”Business tomorrow”Tourism perspectiveTourism perspective

Tourism Fiji (FIVB) ChairmanTourism Fiji (FIVB) Chairman

Patrick WongPatrick Wong

Agenda • Past performance 2007 Survival Mode

• How we are tracking 2008 Recovery Mode

• Future Business

• Strategic direction

• Investment & accountability

• Summary

Visitor Arrivals Update2008 – 2007 VA & growth

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000Ja

n

Fe

b

Ma

r

Ap

ril

Ma

y

Jun

e

July

Au

gu

st

Se

pt

Oct

Vis

ito

r A

rriv

als

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

% g

row

th 2

008/

07

2008 2007 % change

Visitor Arrivals Update

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000Ja

n

Fe

b

Ma

rch

Apr

il

Ma

y

Jun

Jul

Aug

Sep

t

Oct

2006 2007 2008

•Jan – Oct 2008/ 2007 = +9.7% growth over 2007

Year to date

2009 Tourism Fiji targets2009 Tourism Fiji targets

Visitor arrivals = 600, 000 pax (5 % growth in Visitor arrivals)

Australia visitor arrivals

= 255,000 pax

Strategic Direction:

• Consolidation of traditional markets (Australia, NZ, USA, EEC)

• Pursue emerging markets China, India, rest of Asia and Eastern Europe countries

• Roll out of destination Fiji Branding

• PARTNERSHIP

• Internet marketing / E-commerce

• Niche marketing

Investment & Accountability

• Review of market performances on a 6 monthly basis

• Measurement of return on investment

• Redirection of funds if unutilised

Summary

• 2007 gross VA was -0.2% over 2006

• Year to date arrivals show a growth by 9.2%

• VA target for 2009 = 600, 000

• Strategy is about consolidation and growth through partnerships

• Tourism Fiji will be held accountable for funds

PATRICK WONG

VinakaVinaka