E-everything……..

Electronic CommerceElectronic Commerce Buying and Selling over a network Business Strategy Relies

Global Communications Infrastructure Secure Payment System Multimedia Publishing Infrastructure Social Acceptance

A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value.

Electronic Commerce Business to Consumer (B-to-C,B2C)

Home Shopping, Banking Business to Business (B-to-B,B2B)

Information gathering, financial information, supply chain

Consumer to Consumer (C-toC, C2C) Auction

Business to Employee (B-to-E, B2E) Intranet

E-business termsClicks and Mortar

Bricks and Mortar

M-commerce

Mobile commerce

E-commerce that takes place using

mobile devices

Primarily through desktop computers

Wirelessly using handheld Web-enabled devices

How are E-commerce transactions conducted?

Sale of goods & services to the general public

Disintermediation Personalize offerings

to a consumer’s profile

Target Advertising

Business ModelsB2C (Business to Consumer)

Business ModelsC2C (Consumer to Consumer)

Consists of individuals using the Internet to sell products and services directly to other individuals

An online auction is similar to negotiating, in which one consumer auctions goods to other consumers

eBay is a popular online auction

Business ModelsB2B (Business to Business)

Most common & major form of e-commerce

Businesses selling to businesses

Relaying info across the supply chain

Direct integration of data into back office systems

4 types - Vendor (E-procurement sites), brokerage, service, infomediary

Business ModelsB-2-E (Business to Employee)

The use of intranet technology to handle activities that take place within a business

Also called intrabusiness e-commerce

Increases profits by reducing expenses within a company

intranet

An internal network that uses

Internet technologies

Business ModelsP2P (Peer to Peer)

A form of e-commerce that enables users with the same networking software to connect to each other’s hard disks and exchange files directly

A consumer can pay another consumer to copy a file

Music Sharing

Advantages of doing business on the InternetAdvantages of doing business on the Internet

Global market – 24 hours a day Access to multiple suppliers and prices Information available immediately – short

turnaround time Reduce Middleman Costs, direct buying /

selling Distribution costs are reduced Can places orders from anywhere Easier to comparison shop Immediate feedback FAQ

E-Commerce Revenue Streams

The method a business uses to generate income

A single Web site may use more than one method of generating revenue

direct sales of a product or

service

electronic software

distribution

software rentals

advertising

subscriptions

Web hosting

online storage services

Internet access

What is a secure server?

Prevents access to the system by unauthorized users Often used for transaction services where credit card

information is entered Data is encrypted over network Secure sites have

URLs that begin with https://

instead of http://

Secure sites have URLs that begin

with https:// instead of http://

Consumer Concerns A recent poll of Americans Found

that 13% had no fears about E-Commerce 53% had concerns of privacy and

security 20% cited the inability to inspect

products closely over the Internet 3% do not like to wait for delivery

What is great design? Company, product or service and the

customer Understanding “why they have come”

(target audience) Usability (user friendly experience)

Effective, efficient Knowing how to place content, links in their

proper location

Common Questions What do I need to do to start an E-Commerce Site

Product/Service Website

Can I do it myself? Depends on scope Enterprise computing, Virtual Hosting, Simplified E-

Commerce (yahoo, veriostores How do I accept payments by credit card Secure collection Process transactions Merchant Account

What will it cost Cost of running the site Processing Payments

Must I accept Credit Cards Generally “YES” Low volume sites have other options

How do I attract customers? That’s tough Search engines, banner ads, various

advertising

Case Study – IBMNot minding its own e-business

10 week Re-design Effort Reviewed 1 million web pages 100 employees Cost in the millions

Use of Help feature decreased 84%

Sales increased 400 % Information Architecture Graphic Design Word design and photographs

for each page

IBMs Experience Cohesion

PC section, Software section, catalog site Differences in information architecture,

inconsistent search results Team: Programming, Information

Technology, Marketing Developed a standard design

interface Usability

Common Customer Complaints

Shoddy search engines

Odd navigation schemes

Long pages to download

Top Design Mistakes Annoying animation introductions Distracting pages No Price Information Inflexible Search Engines Horizontal Scrolling Blocks of boring text Infrequent questions in FAQ Collecting E-mail addresses without a privacy

statement URLs over 75 characters Mail to links in unexpected locations

E-Commerce Sites Establish the organization as an expert Evaluate your on-line competition Differentiate yourself from the

competition Usable Site (easy to navigate) Site should convey the brand Provide comprehensive product and

serviceInformation

Limitations of the WWW Bandwidth or data capacity Comfort Factor Security Privacy

SSL (Secure Socket Layer) RSA (Ron Rivest, Adi Shamir and

Leonard Adelman) Digital Cerficate