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Business to Consumer: Driving Growth and Winning with our Consumers

Victor Duran, Senior Vice President, Business to Consumer

Disclaimer

Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements.

Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.

Group development priorities

• Clear portfolio roles and synergies, integrated company

• Grow faster in softgoods• Win with consumers• Win in go-to-market• Operational excellence

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Group development priorities: Focus of B2C

• Clear portfolio roles and synergies, integrated company

– Synergistic portfolio approach with clear growth targets• Grow faster in softgoods

– B2C as part of softgoods acceleration• Win with consumers

– Build awareness, trial and brand equity• Win in go-to-market

– Contribute to the quantity and quality of our commercial fundamentals

• Operational excellence– Clearly defined KPIs

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Mission: To drive growth and profit for Amer Sports, develop lasting consumer relationships and build world class brands.

Objective: Retail + E-commerce accounts for 10% of Amer Sports revenue.

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We have defined a repeatable success model

• The platform is relevant to the portfolio of brands• Surround the consumer where they play and live• During 2011-2016, we will grow faster in a controlled, profitable way

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• Retail is delivering revenue and profit

• Key lever in driving quality and quantity of distribution

• Allows us to win with consumers at retail & wholesale

• Strong foundation of operational excellence

• First e-shop (Salomon France) will open in Q4 2010

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2005 2006 2007 2008 2009 2010

# Stores

Americas

26 %

EMEA41 %

APAC34 %

Split by Region

A global base in retail, building e-commerce

Own26 %

Partner74 %

Own vs. Partner

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A strong presence in resorts

Salomon,Whistler

Atomic & Salomon,Solden, Oct 10

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Own stores in key cities

MoscowSalzburg

Montreal

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Strong collaboration with Partner stores

Salomon,Korea

Arc’teryx,Zurich

Wilson,South America

Success story with factory outlets

Salomon,Ingolstadt

Arc’teryx,Vancouver

Prague,Multi-brands

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Development of Shop in Shop solutions

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Salomon France, Nov 1013

Our first web store

Surround consumers where they live and play

In big Cities:Gain image Next to Resorts:

Heavy users

In Resorts:Epicenters of the sports

Summary

• We contribute to all Group development priorities• We will leverage our successful model across all brands• We will become a significant element of Amer Sports, accounting for

10% of total revenue• Our multi-channel strategy will surround the consumer and link our

wholesale and retail channels together• We will grow quickly but do so while building stronger operational

excellence

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