BUSINESS TEAM CHAIR

Do’ and Don’ts of Targeting And Recruiting a

Quality Business Team Chair

WHAT ARE WE LOOKING FOR?

• Owner, CEO, President or other very high-ranking executive who can deliver both a large sponsorship donation and employee walk team

• Someone from one of the top employers in your region

• Someone who will agree to do the things listed on the Business Team Chair job description

6 KEY THINGS WE WANT A BUSINESS TEAM CHAIR TO DO

1. SPONSOR: Be a top-level NAMIWALKS Sponsor

2. LARGE TEAM: Build a large team of Walkers AND encourage fundraising within their employee base

3. INVITE PEERS: Allow letters under their name, to community business peers inviting them to the KOL, encouraging sponsorship support and creating a Walk Team

4. KOL SUPPORT: Allow their name to be highlighted on KOL invitation, attend KOL and publicly express strong support of the Walk

5. FUNDRAISE: Participate and fundraise for the Walk as a member of their company team

6. WALK PROMOTION: Allow communications (emails and/or letters) about the Walk be sent to supporters of the Walk

POTENTIAL CANDIDATE

JANE DOEVP- Human ResourcesABC National Bank

WHY CONSIDERED:1) Very large employee base with multiple branches

2) Wellness is a big initiative for the Bank

3) Big organization/well known in community

4) Bank seems to support various community causes

WHY NOT A GOOD CANDIDATE

• VP’s of Human Resources typically cannot deliver the large sponsorship gift and walk team needed from Chair

• Typically HR Departments do not promote employee support for one event over another

• HR VP’s do not have a lot of managers and employees reporting to them so they start with a small team building base

• Normally takes the involvement and support of the President or CEO to get the HR executive to endorse an employee involvement in any event

POTENTIAL CANDIDATE

BOB JONESCEOMH Regional Insurance Company

WHY CONSIDERED:1) 100 to 200 employee base

2) Strongly connected to the mental health community and could maximize their support in that area

3) Past supporter of NAMI

WHY NOT A GOOD CANDIDATE

• Company too small to lead by example in team area

• You are not asking this person to connect you within the mental health area – we should be able to cover that area ourselves

• You should already have this MH company’s strong support without naming Mr. Jones the Business Team Chair

• The desire it to move outside of the MH area and secure top level executives from the area’s largest employers – identify individuals not associated in the mental illness area.

OTHER PROFESSIONALS YOU SHOULD NOT CONSIDER

(because they usually cannot deliver what we’re asking them to do)

• Finance Executives

• High level PR Executives

• Mid or Lower Level Marketing Directors or Executives – even if they are committed NAMI supporters

• Consulting Firm CEOs – unless they are really, really committed and can do things we are asking them to do in the Job Description

• Lawyers and Doctors

• Salespeople and small business owners – even ones that “know everyone”, have “lots of contacts” and want the job

THIS IS NOT A REASON FOR CONSIDERATION

• He’s on our Board, knows lots of business people and volunteered to take this job on (or would say yes if I asked him to)

• She’s been a good NAMI volunteer for years, plus she’s a business woman with lots of contacts in the community who would say yes if I asked her to do the job

• He has connections – and is a good networker and NAMI supporter

• He’s a fairly high level manager at XYZ company and I think we can get him

• They are a partner in our affiliate’s law firm, our accounting firm – they are one of our vendors and have always supported us – let’s ask them

• She works for a really large company and although she can’t guarantee us a sponsorship donation she will support our Walk by promoting it in their company newsletter.

SHOWCASING A SUCCESSFULBUSINESS TEAM CHAIR

NAMI NebraskaAileen Brady – Walk Manager

Business Team ChairCraig Wolf, VP & General ManagerC&A Industries - 400 Employees

TOTAL WALK GROSS REVENUE: $128,763

Results of Business Team Chair Commitment: $38,300– $10,000 Sponsorship Commitment– C&A Industries Team– 200 Walkers– $28,300 Raised in Walker Dollars

NAMI MINNESOTA2007 Business Team ChairMary Brainerd, President & CEOHealthPartners – 15,000 employees

GROSS REVENUE: $232,000

Results of Commitment: $47,782– $20,000 Sponsorship– 300+ Walkers– $27,782 Raised in Walker Dollars

________________________________2008 HP Walk TeamCompany/Team Results: $26,645

– $10,000 Sponsorship– 144 Walkers– $16,927 Raised in Walker Dollars

NAMI MINNESOTA2008 Business Team ChairDr. Gordon Alexander, PresidentU of M Fairview Hospital – 20,000 employees

GROSS REVENUE: $225,000

Results of Commitment: $49,332– $20,000 Sponsorship– 200+ Walkers– $29,332 Raised in Walker Dollars– Dr. Alexander raised $7,600