Business Strategy 101
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Transcript of Business Strategy 101
Business Strategy 101VCS Inc. Distributors
Problem: The White Elephant in the room
Sales are not what we desire We have run out of people to talk to How can we really make a viable
living as a VCS Inc. Distributor?
We believe people don’t want to
Buy anything Be sold Join an MLM Pay for things Attend Meetings Look at Websites Because they are too busy and have
different agenda’s than ours
What they do want is to be
Rich Thin Successful Happy Beautiful Popular Famous They want things free, fast and easy
So how do we appeal to what they want & eliminate what they don’t?
It has to be FREE, or cheap It has to make them feel good Deliver a sense of belonging Work towards some greater good
What about a program that helps people?
Creates awareness Teaches Gives Back Helps people Makes life easier
Imagine life with out suffrage and equal rights … these movements took door to door hand to hand work
Our economy needs help
The digital divide has caused many of the problems we see with job loss.
American is transitioning from the Industrial age to the Digital information age and our initiative is really to bring them to the opportunity age where they can take advantage of innovation, opportunity and benefits before they become extinct
Small Business Owners
Have not adopted technology The current professional development
courses have failed our systems Work forces are over worked and
underserved We petition to adopt technology, work less,
spend more time at home and migrate to today’s innovations so we can spend more time living than working. Its all about being lean and Managing what YOU Value!
We work 3 days per week 11 am to 4 pmWe take 30- 60 minutes for lunch
The Pink Cloud Computing InitiativeFunded by VCS Inc. Independent Distributors: Julie Parker, Loretta Turner, and Maria Talacona to facilitate the adoption of technology in underserved markets
We deal with
Individuals seeking success in their personal life, social life and career
Entrepreneurs and small business owners seeking success in their business
Corporations seeking success for their company and employees
How many times have you heard?
I don’t have a computer I don’t use a cell phone I don’t have a laptop I don’t have a Blackberry or smart
phone I don’t have a Facebook Account I don’t know what Twitter is I don’t want to use the internet
because of fraud? Fear is the mind killer
The truth is the Internet is making many young people rich
Mark Zuckerberg Evan Williams And many more are turning out new
technology products making many people rich.
Technology also makes lives easier Technology makes it cheaper for a
business to get new customers however it also is a deal crusher if your not plugged in.
Small Business in America
Is caught in the digital divide Many have not adopted technology
in their business models This creates reduced sales, job loss
and business closures in some markets and those that are moving and changing or innovating like Groupon can’t hire people fast enough.
So where are you?
Truthfully
Most are in the early adoption process of learning how to use technology
You may have a cell phone, email address or Facebook page but do you understand how to attract traffic with key words and low cost advertising tools?
Likely most small businesses don’t because you need a 5 to 10k budget to get help from an ad Executive at one of these top organizations.
The Pink Cloud Initiative
Is Simple We want to help small business and
success-minded people adopt technology
We learned and want to share what we know in layman’s terms.
We are glass roots and anyone can join us.
We have several main goals:
Close the digital divide
People who don’t have an internet connection need to get plugged in
We have several ways to motivate them: Business: start, manage or grow a
business Life: improve or manage your life▪ Connect with loved ones online – Skype,
Email, Share▪ Self improvement tools: health, finances,
gamification
Primary Tool
Subscription to You Are a CEO 5 day trial 30 days unlimited workshops for $29.95 Fund your learning as a Distributor making $50
for every new distributor you bring in for $99 24/7 ONLINE LEARNING Small business opportunity Building Stakeholders
Supporters Partners
Business Model
•Traffic Cop•Direct Traffic www.youareaceo.co
m
•Direct Traffic•To resources
Watch the Showwww.youareaceo.com
Click CEO TV
Business Model
•Traffic Cop•Direct Traffic
Income Opportunity Workshops
Thursday Nights 7:00 pm
•Direct Traffic•To resources
Entrepreneur Tourswww.youareaceotour.co
m
Lead Generation
Internet Inbound
Marketing
Sales InitiativesOutbound Marketing
Friends & Family
Lead Nurturing
Find
•Hunt for new contacts
•Get email and contact info
Nurture
•Communicate in a friendly manner
•Find out what the value
Connect
•Look for ways to connect
•Be the traffic cop and direct them
Downline Incubation
We must develop a system to coordinate our leads
Manage their development Contacting them regularly▪ Emails▪ Visits▪ Calls▪ Skype▪ Invitations
On Average they need 3 contacts before they are ready to buy
They must hear the opportunity Never feel like they are being sold Don’t ask them to do anything Let the information draw them Explain, inform, educate and direct
If they buy they buy…
What they need to experience Website: www.youareaceo.com CEO TV click CEO TV from website A workshop? Make a house call or buy a trial
membership Understand benefits of adopting technology
Website Email Blogging Social media Small business development Personal and Professional development benefits on their
life and business. ▪ Relationships, finances, time management and organiztion.
SaaS
YAAC provides Software as a Service to VCS Inc. Distributors Subscribers Stakeholders▪ Supporters▪ Partners
You Are a CEO website houses a social network Financial management tools Personal and Professional development workshops▪ Life▪ Business▪ Money▪ Health
The Pink Cloud Computing Initiative
I am proposing we consider:
The Pink Cloud Computing Initiative
An independent initiative started by Independent Distributors of VCS Inc. and You Are a CEO that will help small business's adopt technology and close the digital divide.
If we don’t our economy will get worse and worse and consumers migrate to digital transactions' and suppliers close to the competition of savvy .com;s like Amazon, Wal-Mart and Facebook friends.
The small business community must understand the real and legitimate threat of technology in the small business landscape
We need to ask for
Improvements in user engagement tools
And see how we can incorporate technology used with competitors in the following examples
What courses they should take are laid out. Growth estimated.
Reinforcing why this is needed
Lifehack
Productivity Communication Lifestyle Money Technology Management
Lifehack
Why Pink Cloud?
In American slang back then, when you said that someone was “on a pink cloud,” you meant that the person was in a state of temporary artificial euphoria. Being “on a pink cloud” meant that you had turned off all of your critical faculties and were temporarily living in this marvelous fantasy world where nothing ever went wrong or could go wrong.
Gamification Example
Methodology
Who’s on board?
Julie Parker
Maria Talacona
Loretta Turner
We are working on
Blanca Gordo (Ph.D.) is a visiting scholar at the Institute for the Study of Societal Issues at the University of California at Berkeley where she is writing her book, Digital Destitution in the Digital Age.
Most recently, she was the Academic Coordinator for the Center for Latino Policy Research at the University of California at Berkeley, where she directed public policy initiatives, program development, and the Technology and Development Research Group. Dr. Gordo holds a doctorate in City and Regional Planning from the University of California, Berkeley.
Dr. Gordo
She specializes in regional- local economic development, urban poverty, local technology development processes, organizational analysis and development, public policy, ethnic populations (African Americans and Latinos), demographics, and social inequality structures. She has taught related courses in the departments of City and Regional Planning and Ethnic Studies at the University of California at Berkeley, department of Sociology at the University of San Francisco and Department of Mexican American Studies at San Jose State University.
Eugene Jackson
Former SBA Employee
Founder of the Woo Spot
Also a graduate from UC Berkeley
Creative genius
http://www.acgov.org/board/district5/documents/scifi.pdf
Mover AND Shaker
Style like
Strategy
So we have VCS Inc. Distributors with a Pink Cloud Computing Initiative to reach small business owners and success-minded people who want to adopt technology in order to further their opportunities for success in life and business.
We will help them: Get broadband access /Email account Website – outsource to Maria Talacona Blog – out source to Julie Parker Social Media profiles Resources: Engagement Thru You Are a CEO – and membership benefits