Business showcase jade magnet by manik kinra
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Transcript of Business showcase jade magnet by manik kinra
Business Showcase Startup Saturday, Mumbai – 9th Oct 2010
Business Showcase Startup Saturday, Mumbai – 9th Oct 2010
EAP Venture
By:Manik KinraCo-founder & CMO Jade Magnetwww.jademagnet.com
India’s hottest startup 2010
www.jademagnet.comCopyright 2010 – Jade Magnet
Creativity is at the very epicenter of the universe.
Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform
www.jademagnet.comCopyright 2010 – Jade Magnet
Asia’s largest CREATIVE market placeJade Magnet brings together over 2500 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services:
Collaborative design solutions
Online marketing and social media
Brand, Advertisement and communication strategies
Technology development and implementation
Fanatic support
Most promising web startup in India
Hottest startup in India 2010
www.jademagnet.comCopyright 2010 – Jade Magnet
It’s difficult to source creative skills It’s difficult to source creative skills
The platform is the solution
Access to unlimited creative talent Access to unlimited creative talent
Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions
Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers
Takes years for business acceptability Takes years for business acceptability The platform makes creative providers business-ready from day 1 The platform makes creative providers business-ready from day 1
www.jademagnet.comCopyright 2010 – Jade Magnet
Restaurant needs launch advertisingRestaurant needs launch advertising
Start-up needs a new brochure
Start-up needs a new brochure
Large FMCG needs fresh ideas
Large FMCG needs fresh ideas
Market Research firmMarket Research firm
Small agency.
2-3 people
Small agency.
2-3 people
Media space owner
Media space owner
results
$
$campaign
ideas
$
To the target audience
Friend’s friend who
designs
Friend’s friend who
designs
Small agencySmall
agency
PrinterPrinter
Ideas &designs
ideas$
$Final printed brochure
In-house creative team
In-house creative team
Large agencyLarge
agency
Market Research
firm
Market Research
firm
Technology team(s)
Technology team(s)
Printer / fabricatorPrinter /
fabricator
$
People’s inputs
$
Same old ideas
People’s inputs
$
Internet campaign
$
material
ideas
The creative market - today
www.jademagnet.comCopyright 2010 – Jade Magnet
“Uncluttering” the creative market
Post the brief on platform
IndependentAccount Manager
$ MarketingEnthusiasts
ExperiencedStrategists
Restaurant needs launch
campaign
Ideas and strategy for the
advert
Designers
Design
Media Space &Technology
Partners
www.jademagnet.comCopyright 2010 – Jade Magnet
Average number of logo design optionsAverage number of logo design options
Advantage of disruption
Average number of iterations in websitesAverage number of iterations in websites
Budget($) for Search Engine
Optimization
Budget($) for Search Engine
Optimization
300%
30%
50%
40%
Number of designs for Print/OOH AdvertNumber of designs for Print/OOH Advert500%
5 15
10 5
300 180
3 15
TraditionalMethods
Jade Magnet
Average days taken to create a brochureAverage days taken to create a brochure 20 15
www.jademagnet.comCopyright 2010 – Jade Magnet
Service OfferingsCreative services
• Communication Campaign
• Newsletters
• Brochures
• Presentations
• Logos & Brand identity material
• Letter heads
• Business Cards
• Folders etc.
• Websites and Promotional Pages
• Advertising Designs
• OOH, Print and Digital formats
• Loyalty Campaigns
Web development
• Web 2.0
• Product development
• Portals
• Content management
• e-commerce
Consultative marketing
• Search engine marketing
• Search engine optimization
• Viral campaigns
• Web analytics
www.jademagnet.comCopyright 2010 – Jade Magnet
Logo Design for “Sure Fertility”Sure Fertility is an upcoming infertility clinic in Bangalore, India looking to expand across the country over a period of time.
Number of entriesBudget $200 37Number of days 11
Some entries
Shortlist Final DesignNumber of Iterations
4
www.jademagnet.comCopyright 2010 – Jade Magnet
Brochure for “Asclepius Consulting”Asclepius Consulting is an ERP product manufacturer specifically focused on the healthcare space targeting clinics and hospitals.
Number of prototypesBudget $250 16Number of days 14
Prototypes
Final Output of designs Number of Iterations
6
Time spent of Content
6 hours
www.jademagnet.comCopyright 2010 – Jade Magnet
Web UI for “Medsphere Technologies”Medsphere is a technology products company catering to small and medium sized hospitals and clinics. Needed designs for 5 screens.
Number of prototypesBudget $550 11Number of days 24
Prototypes
Number of Iterations
4
No. of signage types
30
Final Output of designs
www.jademagnet.comCopyright 2010 – Jade Magnet
Brochure for Save the ChildrenSave the Children is an NGO focused on Children Enablement and is one of the biggest NGOs in the world
Number of prototypesBudget $400 5Number of days 14
Prototypes Selected Design
www.jademagnet.comCopyright 2010 – Jade Magnet
159 Brands have used Jade Magnet!
www.jademagnet.comCopyright 2010 – Jade Magnet
What’s Media saying….
Most promising web startup in India
Hottest startup in India 2010
One of the innovative startups 2010
Need Graphic Design, Check Jade Magnet
Click here to go to Media Page
Watch it
Read this
Watch it
Read this
www.jademagnet.comCopyright 2010 – Jade Magnet
Thank you for your time!Thank you for your time!
Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688
Manik KinraCo-Founder & [email protected]+91–9986049185
Connect with us
www.jademagnet.com