Business Re-opening Checklist

lsm.works

Business Reopening Checklist

Send out an email to inform customers about reopening (3 days before) Discuss business safety and health precautions

Send out an email announcing your business is opened with details on specialized hours and what to expect (reopening day)

EMAIL CONTENT SUGGESTIONS

Update local listings and social accounts to reflect correct business hours and highlight specialty service offerings

Respond to Google reviews

Respond to Google questions about reopening or safety procedures

LOCAL LISTING SUGGESTIONS

Create posts on Facebook, Instagram, Twitter, Google My Business and any other platform your business uses to inform customers of reopening plans Post authentic, engaging videos and stories relevant to your business

Utilize social media as a space for positivity and empowerment

Post any discounts and promotions your business is offering

Highlight ways that your business is giving back to the community or supporting essential workers through posts, promotions and giveaways

ORGANIC SOCIAL MEDIA SUGGESTIONS

DIGITAL MARKETING AGENCY lsm.works

As cities and states are allowed to open, and businesses come into a phase of reopening their doors, the LSM team has prepared a brief checklist to help ensure the necessary steps are considered and taken care of to inform your customers that you are open for business!

Please contact your LSM Account Manager with any questions, and know we are here to support your business and help get this year back on track.

Write a blog post about those health and safety protocols Post any discounts and promotions your business is offering. Link to blog can be shared on social media and Google My Business profiles to enhance organic awareness

Offer a welcome back discount or reopening promotion

Remove any insensitive content from your blog or website. Remain timely, appropriate and sensitive to the current state of the world Check for insensitive words such as: Killer (as in a “killer deal”) Contagious (“how to create contagious content”) Health or checkup-related terms (“give your budget a pulsecheck”) Spread Infectious Viral Gather EventHighlight special services that your business plans to continue after reopening Examples: No-Contact Check-in (Ex. ‘Text or call upon arrival, and an associate will let you know when they’re ready to see you!’) Take out and delivery food options Virtual fitness classes Virtual appointments Virtual meetings

Continue to prioritize Search Engine Optimization strategies

Add relevant information to your website above the fold Health and safety protocols your business is following as you reopen

WEBSITE CONTENT SUGGESTIONS

DIGITAL MARKETING AGENCY lsm.works

Send out additional information about safety and procedures to build trust and keep customers informed (3-5 days after reopening)

Send out emails to get customers back in with promotions, offers and discounts (7-10 days after reopening)

Contact Your LSM Account Manager to go over the following: Confirm Re-Launch Date Of Advertising Efforts Ensure you’re in accordance to local, state and/or federal guidelines

Confirm your business falls under specific guidelines of allowed business reopenings

Verify an action can be taken on your website (i.e. appointment bookings, classes, etc.)

Confirm Promotional Strategy Details: Promotion timeline Promotion budget Attain necessary creative from corporate team, creative agency, or request assets from LSM Send to LSM for utilization

If no new promotion at re-launch (aka picking up where you left off): Confirm starting month’s budget

Update brand safety measures (if necessary): Google Search Monitor search term report Build negative keyword list

Google Display Monitor web placements

Facebook Switch to limited inventory (will decrease reach)Ad Copy Update Options: Update messaging for cultural relevance and promotional offers Review ad copy to remove potentially insensitive phrasing

Update conversions to optimize for those that are still possible

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