Business Proposals
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Business Proposals
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By: Usama Waqar Talal Hamza Roay Danish Fakhar Shah
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OUTLINE
Need of a Proposal (why do we need a proposal) Definition Types Criteria for Proposals Writing Process
Prewriting Writing Rewriting
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Need of a Proposal
Proposals are a starting point for your Audience to understand your ideas by identifying the key issues, methods, sources of your plan to develop the project.
A proposal will help you complete your project because you have move ahead and made a plan.
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Definition and Types
Definition: A written offer from a seller to a prospective buyer. Business proposals are often a key step in the
complex sales process.Types:
Solicited and Unsolicited Business Proposals External and Internal Proposals
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Solicited and Unsolicited Business Proposal
Solicited Business Proposal
“Solicited” means “to be requested”.
When individual or organization completes a project, they’ll request that interested parties bid for the project i.e. submit a proposal because it was requested.
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Solicited and Unsolicited Business Proposal
Unsolicited Business Proposal
The one which is not requested.
At some point, your small business wants to do business with larger company.
A well written business proposal can win the hearts and minds of the targeted Audience.
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External And Internal Proposals
Internal Proposal
A proposal for a party within the organization such as boss of your company or government agency.
External Proposal
A proposal written for an individual or organization outside your organization.
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KINDS OF PROPOSAL
Grant Proposals - For funding proposals to all levels of government.
Business Proposals - For all types of business proposals
Technical Proposals - Research, academic, business and government
Project Proposals - For all types of projects - all sectors
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Writing Process 9
Prewriting Writing Rewriting
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Writing Process
Prewriting
Examine your purposes.
Determine your goals.
Consider your Audience
Gather Data
Determine how the content will be provided.
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Writing Process
Writing
Review your rewriting
Organize the Data
Write using Sufficing Techniques
Format your writing according to the Criteria of Effective Proposals
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Writing Process
Rewriting Add Missing details Delete Wordiness Avoid Biased Language Simplify word usage Correct Errors Reformat your text for ease of access Enhance the Tone of your Proposal Review the Text
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Sample Proposal
A company named “Rocket Soft wares” build a computer software. This company wants to do business with a larger company. So this company writes a proposal to that company
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Criteria for Proposals
Basic Elements
Title Page Cover Letter Table of Content List of illustration Executive Summary Introduction and Discussion Conclusion
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Title Page for External Proposals
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Title Page for Internal Proposals 1
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Cover Letter
Your Cover Letter provides the reader an overview of what is to follow. It tells reader:
Why Are you writing?
What you are writing about (subject of the proposal)
When the action should occur?
Why that day is important?
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Cover Letter 18
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Table of Content
Different Readers have different area of interest
Help the reader the section of their interest
Table of Content should be Accurate
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Table of Content 20
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Abstract(or Executive Summary)
Abstract is a brief overview of key points
Abstract should focus on the following: The Problem necessitating your proposal Your suggested Solutions The Benefits
Avoid High tech terminology and Concepts
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Executive Summary22
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List of illustrations
If your proposal contain figures or tables you should provide a List of illustrations
List should be Clear and Informative.
Don’t waste your and reader’s time by providing a poor list of illustration
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List of illustrations(example)
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Introduction and Discussion
Introduction should include two primary sections:
Purpose Problem
In Discussion section, you will sell your product, service and suggested solution
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Introduction 26
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Proposal 27
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Conclusion
Sum up your proposal
Provide your reader a sense of Closure
Be, specified. State amount and percentages
Can be made accessible through highlighting techniques
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Conclusion 29
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Event ProposalFormat
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Event Proposal
Title Page Event Title Short Description of event Hook of event Event Exposure Logistics Budget Detail Registration Detail Conclusion
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Class ActivityGroup 1;Your group wants to organize a mega event in university, that will include all institution of Faisalabad, write proposal to directorGroup 2;You are planning to start a small business i.e. Coffee café, ice cream parlor etc. in Kohinoor City, write a proposal for the interested investors
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Thank You…..
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