Business Presentation June 2009 Business Presentation June 2009.
Business presentation (pbu0045)
description
Transcript of Business presentation (pbu0045)
Advertising Media or
Media Mix
used in Promotion
Present by: GGMLM
Well, Who am us actually?We are Group
GoodGadgetManLoveMost
GGMLM
Goh Wei Ren
Gan Chun Wai
Hafizuddin
Lim Wei Yang Matthew Wong Hoong Jin
Phua June Jin
GGMLM
Kind ofAdvertising Media using in Now day
Television
Radio
Newspaper
Magazine
Internet
Social Network
Success
Apple Mac (45%)
Dell (13%)
HP (7%)Asus (6%)
Other (29%)
Percent of Operating Profit in Q4 2012
source from (http://www.imore.com/apple-vs-android-marketshare-and)
How APPLEGain the highest Profit In the Industry ??
Marketing Mix
Product
Edge to edge glassThe glass that surrounds The LED- backlit display wrap around the edge of thealuminum enclosure.
Tapered pedestalAnother victory over clutter, the finely tapered aluminum pedestal practically disappears on desktop
Redesigned speakerNew speaker deliver louder,clearer sound with better bass response andless distortion
Apple MacBook
Price
Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking.
But, why???
Answer:1. They build beautiful products for an audience that loves them passionately.2. They justify their price with features and benefits that can’t be matched.
Sell on Value, not Price
Promotion
i. AdvertisingCreate a large amount of advertisements that can be found on any television network, in any technology magazine, and all over the Internet
ii. Personal SellingWalking into any Apple Store will reveal that Employees are often knowledgeable, young Generation Y or X age range sales representatives who are trained thoroughly in both product information and customer service
Place
Apple distribute its product globally via Apple Retail Store. In Apple Retail Store, consumer will be Advice or Guide through a test drive on any Apple product before they purchase it. Consumer can also get all their questions answered by a knowledgeable Specialist.
What Services provided by
APPLE?
Self-ServicingAccount ProgramApple’s Self-Servicing Account (SSA) program is designed for institutions and businesses that want the convenience of repairing their own products. Program participants ("Self-Servicers") must have an installed base of at least 50 Apple computers, are authorized to repair only the products they own or lease, and may not perform repair work for third parties.
Hardware Certification (Macintosh Service Certification Exam) Mac OS Certification(Mac OS X Troubleshooting Exam)
Apple Store Customer Service
Apple Store customer service offer industry expertise, multi-platform services, and Mac-based solutions for a wide variety of organizations.
Answer: Apple Application Support Account and Billing Support Apple Application Support Phone Support
What service can we get in Apple Store?
On the whole, do you think the campaign is effective?
The EndThank you for your attention
Bye Bye ……