Business Plan2 Edit Purpose

8/2/2019 Business Plan2 Edit Purpose

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BERSIH BERSINAR LAUNDRY

BersihBersinar Laundry Service,

No 43, JalanKamaruddin Isa,

Taman Fair Park, 31400, Ipoh,

Perak. (HQ)

EncikHafidzulRahman Bin Ibrahim,

Lot 73207, Jalan Canning Estate,

Ipoh Garden,

31400 Ipoh, Perak 20 FEBRUARY 2012

Dear Encik HafidzulRahman Bin Ibrahim,

Re: Loan Request for RM 157000

I am requesting a small business loan of RM 157000. I have to admit that I do not have a

proper experience in this industry as this is my first time running a business. However, I am

lawfully skilful as I am a Degree holder from London School of Economics. I have also

attended an International Business Corporate Communication course before.

Our Companys name is BersihBersinar Laundry Service and we provide services to wash

and press the customer clothes so that we can ease our customers weekly routines.

Our target market are the nearby community especially higher level students and workers

who is always on their toes.

The competition includes Bunga Raya, Ah Beng, Cahaya, and SinarHarian Laundry. Those

are all our competitors which has establish their laundry shop for a long period of time. well,

we have our own specialties which makes our business a little different where we provide

Pick Up and Delivery service for our customers. This we believe will attract more customers

as these has never been done before.

We are investing RM35000 of our own money. With this loan and in conjunction with this

loan, I will make a number of modifications or changes to my current business in order to

expand it.

Attached is my business plan which backs up the loan request. If you have any questions,

please contact me at 012-9896453.


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Sincerely, Approved by,

_____________________ ____________________

(Ahmad Syamim Bin Bakar) (HafidzulRahman Bin Ibrahim)

Executive summary

This business plan is prepared in conjunction of obtaining financing support from the CIMB

bank under the loan term for our company, BersihBersinar Laundry & Dry Cleaning Service

located at Greentown Business Centre.

Armed with a laundry business knowledge gained from worker, I decided to open my

Laundry Shop at an estimated cost of project RM 210, 000

This projects costs include the purchase of shop equipment & premises, renovation of

premises, purchase of stock, pre-operating expenses and working capital. All of this amount,

I decided to get help loan term from the CIMB bank for the amount of RM 157, 000

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On our side, we will be successfully providing service for wet cleaning and dry cleaning,

among others will include normal cleaning, wash comforter, wash sheets, curtains, blankets,

cushion pad, ironing service, dry cleaning, such as blazer, jacket, suit (coat and pants) , shirts,

T-shirts, jeans, trousers and others.

Based on my observation about current market trends locally also widely, I discovered that

the laundry service is now one of the growing demand among the so called busy-citizen in

Malaysia, particularly to busy young people and the demand for 'dry cleaning' the due to the

drastically increase of our country economy, also Malaysian working capacity as to achieve

our Wawasan 2020 targets, providing Malaysia as First World Country.

After doing our own for some research, the returning result proved that the laundry

industry has the prospect to be gold mine investing sector or industry in this country as the

increment demands among people in Malaysia from year to year. I can say this as the lifestyle

of the people who want comfort and quality services quickly, efficiently and efficiently are

increasing.

I hope with the financial support ofloan term from the CIMB bank will be able of

returning a mutual benefits to our both side and also as to develop our potential besides build

up and improve the Malaysias economy and local entrepreneurs skills in retail

and laundry business.

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T ABLE OF CONTENT

NO CONTENT PAGE

i Cover Letter 1

ii Executive Summary 3

1 Introduction 6

2 Purpose 9

3 Companys Background 11

4 Partners Background 14

5 Business Location 20

6 Marketing Plan 23

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7 Organizational Plan 31

8 Operational Plan 35

9 Financial Plan 39

10 Conclusion 55

INTRODUCTION

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1.0 INTRODUCTION

a) Name of the company

The name of our company is Bersih Bersinar Laundry Service.

a) Nature of the business

Bersih Bersinar Laundry Service which provide services to wash and press the

customer clothes so that we can ease their weekly routines.

a) Industry Profile

The selected field of industry requires us to give a high services quality of services

to fulfill the satisfaction of the client.

a) Location of business

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Bersih Bersinar Laundry Service is situated at Fair Park and Taman Bercham

Jaya, Ipoh. This place are:

Strategic location High population

Located at the center of the city.

Has high demands

Less of competitors The number of competitor is low (1).

Low cost area

- The rent rate is lower compared to other part of the city.

a) Date of business commencement

This business operation starts on 27th September 2012.

a) Factors in selecting the proposed business:-

To ease the population on their daily routines.

Promote a citizen to a productive day as they do not have to concern of any

incomplete chores.

a) Future prospects of the business

To become main competitor in providing service to all the citizens.

To establish several branch of company at developing area in the country.

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PURPOSE

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2.0 PURPOSE

The main purpose for this business plan prepared is to gain an approval from the bank for us

to start our business. The total money that was needed is RM 157,000 (one hundred fifty

seven thousand) from CIMB bank will be used to buy location of premises, purchase of

stock, pre-operating expenses used to aid in buying of equipment, renovate in our laundry

Greentown Business Centre. The purpose of this funding for the cost is listed as follow:

Requirements Cost LoanFixed Assets

Land & Building

Office Equipments 15,000

Signboard 3,000 3,000

Machines 98,100 98,100

Van 35,000

Working Capital 1 months

Administrative 15,807 15,807

Marketing 3,043 3,043

Operations 7,558 7,558

Pre-Operations & Other Expenditure 10,100 10,100

Contingencies 10% 18,761 18,761

TOTAL 206,369 156,369

Based on that, we estimated that basic amount for installment business financing payment to

the CIMB Bank is RM 2997.10 monthly for five year with interest of 5%

Total funding RM 157,000

Interest rate 5%

Monthly installment RM 2997.10

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COMPANY

BACKGROUND

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3.0 COMPANY BACKGROUND

Name of business Bersih Bersinar Laundry & Dry Cleaning Service

Registered address 1) No 43, Jalan Kamaruddin Isa, Taman Fair

Park, 31400, Ipoh, Perak. (HQ)

2) No 2, Laluan Perpaduan 2, Taman Bercham

Jaya, 31400, Ulu Kinta, Perak.Phone 05-5254143

Fax 05-5254150

Mail [email protected]

Website www.bersihbersinar.com.my

Form of business Partnership

Date of registration 23rd July 2012

Date of commencement 27th September 2012

Main activity Provide laundry and dry cleaning service to people

including door to door delivery service.

Registration number G 15332224

Bank name Malayan Banking Berhad

Account number 162432005020

3.1 MISSION

To provide convenient, clean, and friendly laundry service.

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3.2 VISIONS

INTEGRITY

By dealing honestly with our customers, employees, suppliers and the community.

RESPONSIBILITY

By taking into account the environment in which we do business, community views

and the common good.

PROFITABILITY

By being conscious that an appropriate level of profit is necessary to sustain the

business and allow our values to continue to be observed.

VALUE

By providing quality services that deliver value for money.

EMPLOYEES

By providing quality equitable opportunities for development in a healthy workplace

with appropriate rewards.

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PARTNERS

BACKGROUND

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4.1 GENERAL MANAGERS BACKGROUND

Name : Ahmad Syamim Bin Bakar

Identity card number : 750904-14-5585

Permanent address : 7, Lorong Fair Park,Taman

Asia, 31400, Ipoh, Perak.

Correspondent address : Bersih Bersinar Laundry & Dry Cleaning Service,

No 43, Jalan Kamaruddin Isa, Taman Fair Park,

31400 Ipoh, Perak.

Phone : 012-5344646

Date of birth : 4 September 1975

Age : 36

Marital status : Married

Academic qualification : i. Master in Dentistry, UITM

ii. Degree in Business Management, London

School of Economics.

Course attended : i. International Business (short course)

ii. Corporate Communications

Skills : Communication and organizing skills

Experience : i. Work as a lecturer

ii. Dentistry at UITM for 4 years

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iii. Business Management at Taylors College for 3

years

Previous business : Manage 2 dentistry clinics.

Post : General Manager

4.2 MARKETING MANAGERS BACKGROUND

Name : Anwar Asyhraff Bin Abdul Aziz


Permanent address : 5, Jalan Seri Kepayang , Taman Seri Kepayang,

31400 Ipoh, Perak.



31400 Ipoh, Perak.

Phone : 016-6667175

Date of birth : 1stNovember 1975

Age : 36 years

Marital status : Single

Academic qualification : i. Master in Chemical Engineering, UTP

ii. Degree in Financial Administration,

iii. University of Wisconsin, USA

Course attended : i. E-Business ( short course )

ii. Effective and efficient Administrator Course

Skills : Computer literate and Communication skills

Experience : i. Work as lecturer in UniKL MICET for 3 years

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ii. Work as Financial Advisor for Sime Darby

Plantation for 4 years.

Previous business : Open a bookstore and a hardware store.

Post : Marketing Manager.

4.3 ADMINISTRATIVE MANAGERS BACKGROUND

Name : Muhd. Hazim bin Aziz


Permanent address : 14, Laluan Perpaduan 11, Taman Bercham Jaya,

31400 Ulu Kinta, Perak



31400 Ipoh, Perak.

Phone : 010-2228387

Date of birth : 31st July 1975

Age : 36 years


Academic qualification : Bachelor of Corporate Communication,

Stanford University, USA

Course attended : Entrepreneur Camp

Skills : Converse in English, Bahasa Melayu and Mandarin

Experience : i. Work as lecturer at KLMU

ii. 4 years as Marketing Supervisor at Seagate

Electronics Sdn. Bhd.

Previous business : Opens a Computer shop.

Post : Administrative Manager.

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4.4 OPERATION MANAGERS BACKGROUND

Name : Muhd. Azry Bin Azmi.


Permanent address : 11, Jalan Yeoh Khuan Joo, Taman Fair Park,

31400 Ipoh, Perak.



31400 Ipoh, Perak.

Date of birth : 23rd February 1975

Age : 36 years


Academic qualification : i. Master in Mechanical Engineering, MIT,

USA

ii. Degree in Business Administration,

University of Utah, USA

Course attended : i. International Business (short course )

ii. Corporate Communications (short course)

Skills : Communication and organizing skill

Experience : i. Work as Production Manager in

Western Digital Sdn. Bhd

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ii. Work as Operation Manager in Pizza Hut

Sdn.Bhd for 3 years

Post : Operation Manager.

4.5 FINANCIAL MANAGERS BACKGROUND

Name : Mohd. Afiq Hannan Bin Azri


Permanent address : 10, Jalan Foo Khuan Sze, Taman Asia,

31400 Ipoh, Perak.



31400 Ipoh, Perak.

Phone : 017-7872423

Date of birth : 22nd February 1975

Age : 36 years


Academic qualification : i. Master in Anesthesiology, UM

ii. Bachelor in MBBS, UITM

iii. Degree in Accounting, UITM

Course attended : Business Study (short course)

Skills : Able to operate computer (Microsoft Word, Excel,

Power Point, Adobe Photoshop)

Experience : i. Work as Medical Specialist in Johor Specialist

Hospital

ii. Work as Accountant in UDA Holding Bhd. For

3 year

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5.0 LOCATION OF THE BUSINESS

- business locations

The Location of the Business is situated at Ipoh, PERAK.

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5.1 BUSINESS BUILDING

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MARKETING PLAN

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6.0 MARKETING PLAN

As we are Bersih Bersinar Laundry, we are competing with other potential

competitors that have similar business line. We use a more systematic strategy in promoting

our service to ensure the smoothness of our business and not to forget achieve maximum

profit and fulfilling our customers demand.

We strongly agree that a superior customer service will make them more pleasurable

to be our customer. With that, we will try our very best to provide the best customer service

and hence, will make our laundry service to be more preferable among the customers.

In order to ensure the efficiency of our business, we have prepared a very detailed

marketing plan as we will elaborate about our target market, target size, and promotion

strategies.

6.0.1 Objectives

Bersih Bersinar Laundry marketing plan is laid out based on the objectives shown below:

To find the best strategy in promoting our service.

To analyze the market target, market share and market size in our line of business.

To ensure the company gains the highest profit possible.

To ensure we meet the customers expectation in term of the quality of our service.

To make sure that the marketing operation runs smoothly.

To introduce our service to public.

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To ensure that customers are attracted and motivated to services offered.

To maintain and increase demand for our signature recipes.

To expand our business in the country.

6.1 MARKETING ANALYSIS

Market analysis is essential for the company to better understand the environment in

which it will establish itself. Gathering information through direct mail, telemarketing, focus

groups, and online surveys will help in preparing market analysis. Market analysis requires

organising and reviewing of raw data collected so that strategic marketing decisions can be

made.

Important details such as the other laundry services, assessments of major competitors

and the strategies used by them in promoting their service will be covered. Not to forget, the

channels of distribution and most importantly, a wide variety of data on current and potential

customers.

In our research, the steps that we use in marketing analysis are:

a) Interview

Customers are the main asset in business. Therefore, we make an interview with

target customers to get their feedback on what draws them to go to a particular laundry

shop, when and where they usually go to a laundry shop, and what factors which would

make them more convenient in using the laundry service in terms of waiting time and

distance travelled in order to go to a laundry shop.

b) Survey

This is to identify the relative market share held by various competitors, the rate of

services introductions, the technology used in the industry, and the impact of significant

laws or regulations on market sales.

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c) Cross examination

External threats and opportunities need to be carefully examined so that we can apply

our strengths to areas with high potential and avoid major environmental pitfalls.

Weaknesses of competitors must be exploited in the marketing plan in order to attract

customers to consume our products, in our franchise by compensating the weakness of the

competitors.

6.2 BERSIH BERSINAR STRENGT HS, WEAKNESSES,

OPPORTUNITY AND THREAT ANALYSIS

S trengths

Provide a laundry delivering service to our customers.

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W eaknesses

Very new to the industry.

Limited capital.

Opportunity

High population density.

Most of the resident comes from elite and middle class of economic level.

T hreat

There are already established a few companies of laundry shop for a long period

of time which have their own loyal customers.

6.3 PROMOTION STRATEGIES

Promotion is essential aspect of any business. Therefore, we have created our own

company logo as our stepping stone in creating a good perspective towards our customers.

Other efforts in making sure that Ipoh communities are aware of our business are by:

1) Banner

Our company is still new and not many customers actually recognize the companys

logo. Hence, we have decided to place banners in key strategic locations around Ipoh.

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Places with abundance of traffic lights. This gives customers enough time to get to

know our business.

2) Website

We have also created our own website which is www.bersihbersinarlaundry.com.

With this, our customers can easily get the latest information about the packages and

prices that we provide. We will also create a Facebook and a Twitter account of the

company so that we can interact with the customers more often and inform them with

any news from our business.

6.4 MARKET SHARE

6.5 MARKETING EXPENSES

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Particulars Fixed Assets

(RM)

Monthly

Expenditure

(RM)

Others

(RM)

Total

(RM)

FIXED ASSETS

Signboard. 3000 3000

______

3000

WORKING CAPITAL

Promotion 500 500

______

500

3500

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ORGANIZATIONAL

PLAN

7.0 ORGANIZATIONAL CHART: MAINBOARD

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7.1 Introduction

Bersih Bersinar is managed by our experienced, skillful and eligible personnel. The General

Manager of bersih bersinar is Ahmad Syamim Bakar. Hazim Aziz as our Administration

Manager, as for Marketing Manager is managed by Anwar Asyhraff and Poncius Pabinus

Apau as the Marketing Executive. We have Hannan Azri as our Financial Manager. Last but

not least, we have Azry Azmi as our Operational Manager and Yusuf Ahmad as Operational

Executive.

POSITION JOBS AND RESPONSIBILITIES

General Manager

Oversee activities directly related to making

products or providing services.

Direct and coordinate activities of businesses

concerned with the production, pricing, sales,

or distribution of products.

Review financial statements, sales and

activity reports, and other performance data to

measure productivity and goal achievement

and to determine areas needing cost reduction

and program improvement.

Manage staff, preparing work schedules and

assigning specific duties.

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Marketing Manager Researching and reporting on external

opportunities.

Understanding current and potential

customers.

Developing the marketing strategy and plan.

Organizational Manager Participate in the process of interviewing,

hiring, orienting and evaluating staff

members.

To be responsible to the workers welfare

including the compensation (salary, medical,

SOCSO and EPF)

Operational Manager Ensures that the machinery and equipment

used have the ability to produce goods and

services for the client at an acceptable

standard.

Obtain the requirements for logistics and

coordinate with the finance department to

obtain the necessary approval for the budget.

Determine the types of equipment are needed

to fulfill the organizational quality policy.

Financial Manager Formulating budget estimates in support of

program objectives

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Presenting and justifying budget requests.

Reviewing budget policy and statutes to

ensure compliance.

OPERATIONAL

PLAN

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8.0 OPERATIONAL PLAN

The company consists of general manager, administrative manager, financial

manager, and operational manager as stated in organization chart.

This is our operation hour:

TIME ACTIVITY

8.00 10.00 p.m. Operation hour

12.00 2.00 p.m. Break 1

6.00 8.00 p.m. Break 2

This is our main supplier:

Bil. Supplier Location Material

1 Laila Mokhtar Management Selangor Machine supplier

2 FML Laundry Selangor Machine Maintenance,

Detergent (Main)

3 Adnan Detergent Seremban Detergent

4 Kareem Laundry Ipoh Detergent

5 Dynamo Detergent Ipoh Detergent

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For our operational equipment:

Fixed assets Supplier Quantity Price (RM)

Dry Cleaning Machine

8-10kg

Laila Mokhtar Management 1

98,100

Industrial Tumble Dryer

18kgLaila Mokhtar Management 2

Industril Washer Extractor Laila Mokhtar Management 2

Iron with steam ironing

generatorLaila Mokhtar Management 4

Folding Vacuum Iron

Board

Laila Mokhtar Management 4

Working Capital Supplier Quantity Price (RM)

Detergent 25L FML Laundry Equipment 3 3 x 43

Softener 25L FML Laundry Equipment 3 3 x 43

Collar spray 25L FML Laundry Equipment 1 1 x 57

Hanger (144pcs) FML Laundry Equipment 32 32 x 25

TOTAL 99,215

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8.1 LAYOUT BASED ON PROCESS

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FINANCIAL PLAN

Business Plan2 Edit Purpose

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