Business Plan22/7/2014

Ombre Effect

The purpose of Ombre Effect

To introduce the customers with our fashionable and creatively designed products.

Management Team

Visions

To be one of the leading trend setters through developing creative designs for our customers.

Missions

To provide a high quality, coloured-tone trendy products to our customers by fulfilling their needs and delivering best customer experience through promotions

Objectives / Goals

•We have laid out several principles to provide guidance for the business to achieve the future goals. Here are the following principles:

• To furnish ever-changing wants and needs of our customers with innovative products.

• To expand the business to increase sales and strengthen our position in the market.

• To meet the customers’ expectations by providing affordable and attractive products.

• To provide the best customer services the cherish the customers.

Strengths, Weakness, Opportunities and Threats (SWOTs)

REVENUE SOURCES

Clothing’s Price (RM)Dresses 50-110

Shorts/Pants 45-65

Sweatshirts 65-95

T-Shirts 50-65

Swim wears 30-60

Unisex outfits 50-80

Shoes Price (RM)

Sneakers 45-70

Canvas flats 50-75

Crocs 20

Beauty products Price (RM)

Hair spray (multiple colours) 30-65

Hair cream (moisturizer effect) 30-50

Chalk colours 25-40

Nail polish (multiple colours) 35

Nail polish remover 20

MARKETING PLAN

Competitors

Zara

DOROTHY PERKINS

VINCCI & PADINI

Sales Strategy

MEMBERSHIP CARD

SEASONAL PROMOTION

CATALOGSMOBILE PHONE

APPLICATION

SOCIAL MEDIA

MARKETING

Operation Plan

• Location: Bangsar, Block A1, Lot Number 10, Kuala Lumpur.

Production

• a simple process alteration, dyed or both

• get out supply of good quality plain clothes and canvas shoes from China.

• products such as nail polishes and shoes will be order from China and Korea.

Financial Plan

Items: RM

License and permit 5,500

Insurance 3,500

Legal fees 3,000

Grand opening 6,000

Rental 15,000

Renovation 6,000

Advertising 16,000

Supplies

Beauty products

Shoes

Clothing 12,000

Other expenses 3,000

Pre-opening salary 10,000

Total start-up costs 80,000

Expenditures

Assets

Items: RM

Cash 15,000

Equipment 5,000

Start-up Inventory 10,000

Office equipment and Furniture 8,000

Total start-up asset 38,000

Total start up cost is RM118,000