Entrepreneurship & Investment Center

Business planpresentation tricks & guidelines

April 2015 Almaty

prepared by: Ruslan Yegembayev, KBS ECC Entrepreneur-in-Residence Founder & CEO, mobiliuz.com

why presentation is important

• this is the MOST popular tool to deliver any idea worldwide, across different industries

• this is the best way to show your concept in 1 - 10 minutes • your presentation is always with yourself, available everywhere, anytime • you will make sales, investment, concept, project and other types of

presentations

• people normally don’t like (or have no time for) reading, they prefer listening and seeing

• the way you present is the only way you deliver key points and key messages

• preparing presentation clear up your mind, makes you FOCUSED on key ideas

• you will know your material (every concept, every detail and figure)

what should I present

• it is always about SELLING your idea or concept, no matter what you present • the one who is seeing your presentation should get FULL understanding of

your idea after presentation • therefore present KEY ideas only

• build concept in simple and logical way • one idea - one slide

• key statement • supportive data (fact, image) or key statistics

• more on presentation structure - here

some presentation tricks (1/2)

• presentations are of two types: • those which people review by themselves (without your being present) • those which support your face-to-face speech

• all below - about second type of presentation

(this presentation is of the first type, by the way)

• any idea can be presented in 5 - 20 slides • recommended number of slides - 10 - 12 • every slide should have one important message (remember “1 idea - 1 slide”?)

some presentation tricks (2/2)

• every detail (picture, background, figure, word, table) should have meaning • if no meaning / sense - get rid of it • try to keep as little words per slide as possible • make it as simple as possible: if your grandma doesn’t understand - you make

it too sophisticated

• people either read slides OR listen to you • therefore: slides SUPPORT (not substitute or duplicate) your speech

• it is easier to make people get and remember your idea with simple image,

table or statement (this is how our memory archives data in our brain) • give clear idea, cement it in memory with story, emotion or image

too much

details

unreadable

table

too much details

- pics, colours,

words, logos,

fonts

you have just few bullets - your slides…

.. and each one should reach target -

sell one idea

your statements should be concise

your presentation should not be boring

but don’t make circus out of your presentation

fact + emotions ⇒ people surely get and remember

what is Entrepreneurship & Investment Centre

1. EIC is created to help those who want to create own business

2. What you can expect from EIC 1. Mentors and advisors 2. Investors 3. Acceleration of the project (start up your project 3x faster) 4. Business development support 5. Access to the content and knowledge 6. Wide international network

3. What EIC expects from you 1. commitment to push your project 2. never give up

Questions? We are here to support you

59 Tole bi street, Almaty, Kazakhstanwww.kbtu-bs.kz

Stephen LinDirectorEntrepreneurship & Investment Centres.lin@kbtu.kz+7 777 028 2057