1. Business Plan forAliisa Tiainen, A---- A----,A--- K------- & K-------- V------

2. Company description Private limited Aisa Oycompany Owned andoperated by V----Based in Vantaa---, A----, Tiainen & K------- 3. Product 4. Industry analysis and trendsTrends No totally Ageing Kekkos replacingpopulation glassessubstitutes Last yearOver 20total turnover Competitiveimporters 325.6market million 5. ManagementCEO K-------- V------ MarketingCFOSales Manager ManagerAliisa TiainenA---- A----A--- K------- Hired SalesmenAccountant (in Future) 6. Target market 69% of the Finns (over 15-yearolds) need glasses This means 3,5 millionFinns! Out of 12 EBAs, 8 use or have usedglasses / contact lensesOur target market:Women of 20 years and above 7. Competitor analysis 1. Other importers 2. Eyewear designersImportersResources Experience Brands DifferentiationLuxottica+ + +-groupSafilo group + + +- 8. Substitutes New entrantsContact lenses, laser-New more developedeye-surgeryversion, cheap versions IndustryrivalrySuppliersBuyers Problems with theProduct demand fallsChinese manufacturer due to change in trends 9. Marketing strategyBrand imagePrice Promotion 10. Operations Plan 11. Technology PlanCommunicationsCommunicationsCommunications 12. Financials Business starts100,000 making profit in yearinvestment needed3 Breakeven analysisPayback period 4.5 400% increaseto of 6.5 years. in sales 13. Aisa Oy sales in year 1 46,984 14. Aisa sales in year 1:P:1,000T: 1,000F: 300 15. Oy - thank you all for your time and attention!Please feel free to ask if you have any questions