Business Plan of Leche Licious Ent

Leche Licious Enterprise


1.0 Introduction

1.1 The Leche Licious Enterprise is a new firm that operates in Semporna,

Sabah. Our company was established on 23rd March, 2013. Leche Licious

Enterprise is a partnership company. The type of product that we wanted to

sell is desert. In our company, each person managed and controlled one

assigned department. The departments that we have are Marketing

Department, Financial Department, and Operational Department.

1.2 Working time.

Our company operates from 2.00 pm until 5.00pm every Monday until

Saturday.

1.3 Location.

Map of our company location.

Address: Batu 2, Jalan Bubul,

Semporna, Sabah.

~Sweet As Love~


1.4 Company Background

The name of Leche Licious came from the combination word of Leche Flan

for “Leche” and delicious for “Licious”. This name was given by one of our

partner and we all agreed to use it as our company name. This name

symbolizes that our product is synonym with delicious.

Organization Chart of Leche Licious Enterprise.

~Sweet As Love~

DirectorMohd Noor Hanafie Bin Abdul Hakim

Financial Director

Disdimona Ibno Aziz Ahiron

Marketing Director

Atina BInti Basit

Operatinal Director

Murni Binti Shamsuddin


2.0 Product Description

2.1 History of Leche Flan

Our company decided to produce and sell a product named Leche Flan or

also known by Malaysian as cream caramel. The name comes from the local

term for the originally Spanish that is flan de leche, literally “milk flan”. It was

first introduced in Malaysia by the Portuguese in 1500s.

2.2 The product rarely can be found in Semporna. It means that our firm maybe

does not have any competitor at all. Our company have decided to make

three designs for the produce, which are a slice (in triangular shape), a tray

(in round shape), and for special design (love and star shape). Our product

has exclusive packaging and its cleanliness is guaranteed. We think that

Leche Flan should be on the market because it can give additional nutritions

that is needed by the human body. The reason why we choose this product

because of its cost effective operational and the ingredients are in abundant.

~Sweet As Love~


~Sweet As Love~

Design for a slice of

Leche Flan

Design for a tray of

Leche Flan

Special design of

Leche Flan


3.0 Objectives

3.1 Slogan

~sweet as love~

The Leche Flan is a sweet dessert that is much like the sweetness of “Love”.

Because of that, the idea of “sweet as love” came out from one of our partner

and we use this to be our product’s slogan.

3.2 Vision

“To serve people by providing delicious dessert”

3.3 Mission

To get more view of profit every year.

To improve profit margin by reviewing its pricing policy, reduce costs of

sales by changing supplier, reduce labour costs and production wastage.

Decrease customer dissatisfaction.

Maintain the firm’s efficiency in controlling costs so that the profit that we

get will always increase per year.

~Sweet As Love~


4.0 Significance

4.1 The product uniqueness is there is no Leche Flan being sold in Semporna;

means that our company does not have competitor.

4.2 Contain lots of protein for human body.

We said so because our product contains milk and egg that have lots of

protein to help keep human’s body strong and healthy.

Nutrition Information

Average Composition Per serving (20g)

Energy 23kcal

Fat 1.2g

Protein 1.1g

Carbohydrate 2g

Vitamin A 42mcg

Vitamin D 0.6mcg

Nutrition information for evaporated milk.

~Sweet As Love~


Nutrition information for an egg.

The benefits of nutrition facts are:

Types of Nutrition Benefits

Iron Carries oxygen to the cells and keeps blood healthy

Omega-3 fats Improve blood cholesterol and reduce the risk of

Alzheimer’s disease

Protein Helps keep a body strong and healthy

Vitamin A Protects against some cancers and may slow the aging

process

Vitamin B12 Helps protect against heart disease

Vitamin D Helps keep bones healthy and teeth strong

Vitamin E Acts as an antioxidant that protects cells against some

cancers

~Sweet As Love~


5.0 Marketing Strategy

In marketing strategy, we have decided one person became the Marketing Director

that is Atina Binti Basit. She is in charge of every marketing strategy of Leche Flan so

that it will be known by the others.

5.1 In her strategy, our company use advertisement through www.facebook.com

and www.twitter.com for our product to be well-known and in demand.

She also makes leaflets, and business card to circulate it with Leche Flan that

has been sold.

~Sweet As Love~

Advertisement through

Facebook

Advertisement through

Twitter

http://www.twitter.com/

http://www.facebook.com/


6.0 Budget

In calculating budget for the company, the person that is in charge of finances is

Disdimona Ibno Aziz Ahiron.

This is the modal table for 40 slices of Leche Flan:

Items Units Price per Units

(RM)

Totals (RM)

Advertisement cost

~Leaflets 40 1.00 40.00

Packaging Cost

~Stickers

~Plastic Spoon

~Polystyrene Plate

~Plastic Wrap

40

40

40

2

0.30

0.04

0.12

3.90

12.00

1.60

4.80

7.80

Raw Material

~eggs

~milk

~sugar

35

5

1

0.30

3.00

2.50

10.50

15.00

2.50

Manufacturing

overhead

- - 0.50

Total 94.70

~Sweet As Love~


Cost needed for each slice of leche flan:

RM94.70 ÷ 40 slices = RM2.37

The price for each Leche Flan is RM2.50

The profit that we assume for each Leche Flan:

RM 2.50 – RM 2.37 = RM 0.13

If every day we sale 40 slice of Leche Flan:

RM 0.13 × 40 slices = RM 5.20

Means, we get RM 5.20 profitability from selling of 40 slices of Leche Flan.

Wages paid based on profits that receive by the company.

Say if we hire one worker:

Each slice of the Leche Flan sold will pay RM 0.05 to worker. If every day 40 slice of

Leche Flan were sold:

RM 0.05 × 40 slices = RM 2.00

Means, the wages that paid to every worker is RM2.00 for every 40 slices of Leche

Flan. The more profit that we get, the higher that the wages receive by workers.

~Sweet As Love~


7.0 Conclusion

In conclusion, we all hope that we can successfully managed and control our

company to achieve our target profit that we wanted for now and for the future. If

there are no obstacles in the operations of the company, we will continue with the

existing products and always provide the best product to all customers. Our

company’s brand will be positioned at the low-price, high-quality end of the dessert

category. We believe there is significant opportunity for Leche Flan, and through the

product’s launch and through succeeding stages of the product goodness. For the

success of this product, we hoped customers will always support and interested to

enjoy the products and that demand will continue to increase from time to time. Also

unforgotten to our beloved lecturer Interactive English that always supports us for

succeeding this task. We hope that we can us this knowledge in our life for the future.

~Sweet As Love~

Business Plan of Leche Licious Ent

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