Business Plan Mobile

8/12/2019 Business Plan Mobile

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ContentsBusiness Concept....................................................................................................... 4

Vision..........................................................................................................................5

Mission....................................................................................................................... 5

Industry Analysis........................................................................................................5

Market Trends.......................................................................................................... 5

Target Markets.........................................................................................................7

Kids...................................................................................................................... 7

Parents................................................................................................................. 7

n!et "eed............................................................................................................ 7

Market Potential...................................................................................................... #

Co!petition............................................................................................................. #

Business $pportunity.............................................................................................. %

Marketing Plan............................................................................................................%

Value Proposition...................................................................................................&0

Product.................................................................................................................. &0

Price......................................................................................................................&&

Pro!otion..............................................................................................................&'

Place ()istri*ution+................................................................................................&'

iTunes ,tore........................................................................................................&'

-oogle Play........................................................................................................ &

/e* Player......................................................................................................... &

$perations plan....................................................................................................... &

1ocation.................................................................................................................&

,tructure...............................................................................................................&

Processes..............................................................................................................&4&. Planning.......................................................................................................&4

'. I!ple!entation............................................................................................&4

. )eploy!ent.................................................................................................&4

,er2ice Pro2ider Agree!ent.................................................................................. &5

Accapella ,tudio.................................................................................................&5

&


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Illogika ,tudio.....................................................................................................&5

C3ristian -er2ais................................................................................................&5

Key ...................................................................................................................&6

Patrick Poirier..................................................................................................... &6

C3ristian -er2ais Kyrs )esign..........................................................................&6

)a2id 8ug9re:1a!arre Illogika ,tudios............................................................&6

$li2ier Martin Illogika ,tudios..........................................................................&7

1o;c Cayuela Illogika ,tudios...........................................................................&7

,idney /ong 8reelance Contractor..................................................................&7

8inancing Plan.......................................................................................................... &7

,tart:p 8inancing.................................................................................................&7

8uture 8unding "eeded......................................................................................... &7

Borro?it ,trategy..........................................................................................................&%

8inancial ,tate!ents................................................................................................&%

e@erences................................................................................................................&%

Appendices...............................................................................................................'&

Appendi? & Cell p3one and ,!artp3one $


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Ta*le >uropean Market.................................................................................'7

Appendi? &0 : Co!petitors....................................................................................'%

Appendi? && Marketing Translation and C8M 1oan Pay!ents...........................0

Appendi? &' Inco!e ,tate!ents........................................................................'

Inco!e ,tate!ent (Pro=ected+ @or ear '............................................................'

Inco!e ,tate!ent (Pro=ected+ @or ear ............................................................

Inco!e ,tate!ent (Pro=ected+ @or ear 4............................................................4

Appendi? & Balance ,3eets..............................................................................5

Balance ,3eet (Pro=ected+ (ear ' >nd+..............................................................5

Balance ,3eet (Pro=ected+ (ear >nd+..............................................................6

Balance ,3eet (Pro=ected+ (ear 4 >nd+..............................................................7

Appendi? &4 ,


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Business ConceptIncorporated in '0& *y Patrick Poirier @ounder and president >rudite ,cience

operates in t3e IT sector and is de2eloping a line o@ educational ga!es and products

t3at it 3opes to launc3 starting inAugust '0&4. T3e ulti!ate idea *e3ind t3e

co!pany is t3at o@ c3anging t3e


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VisionTo re2olutioniHe t3e ga!ing and education industry one ga!e at a ti!e *y *eing a

state o@ t3e art pro2ider o@ ga!iFed educational content t3at


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*een sparedIn t3e past !ost ga!ing


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educational ga!es. Current educational apps are not engaging and dont

integrate t3e @un aspects t3at !ake ga!es success@ul. Also


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educational ga!es t3at t3eir c3ildren can play. T3is !eans t3ere@ore t3at

parents arent satisFed


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(AppBrain.co!+

4. ,o!e o@ t3e !ost success@ul !at3 apps include King o@ Mat3 (7 !illion

do


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8ollo


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PriceT3e ga!e :1earning ,e!inars T3ese se!inars 3osted once a !ont3 *y >rudite

,cience regroup progra!!ers pro@essors and instructional tec3nologies

pro@essionals. T3ey


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sc3ools


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'. Betrudite ,ciences oLce is currently located in do


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-er2ais is t3e co:producer. T3e 2arious production processes in2ol2ed to *ring to

!arket an application suc3 as ,


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'. Its portion o@ t3e *udget is J45&'0 o@


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@unE ngineering

Manage!ent @ro! t3e "e< Rersey Institute o@ Tec3nology.

Oli,ier Martin 0 Illogika #tudios

$li2ier 3as *een coding in t3e ga!e industry since '005 and ngineering @ro! t3ecolePolytec3niue de

MontrWal.

&7


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'o4cCayuela 0 Illogika #tudios

1oic 3as *een a so@t


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3opes to repay t3e @ull a!ount during t3e t3ird year o@ operation. T3e !ont3ly

pay!ents


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%. DA Parental Call o@ )uty @or Pro*le!atic InternetSTec3nology se in C3ildren.E"ichael Fraser. -ood T3erapy May &5 '0&. /e*. &5 $ct.

&0.D>?plosi2e -roducation Apps.E Tina arseghian. K>) Ranuary '0&'. /e*. &0 "o2. '0&.

&&.DAll:ti!e popular >ducation Apps.E%ppbrain.com. AppBrain. /e* &0 "o2.

'0&.&'.Duality o2er uantity sers May Pre@er Better Apps "ot Bigger,tores.Earrison eau ryant. M'Catalyst. /e* &4 "o2. '0&.

'&


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Appendices

Appendi9 0 Cell p-one and #martp-one O5ners-ip

Appendi9 * 0 Adult $adget O5ners-ip

''


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Appendi9 + 0 Moms; Usage o: Mo!ile e,ices

Appendi9 < 0 #martp-ones; Versus Ta!lets; Usage

'


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Appendi9 = 0 Time and Money #pent !y Age $roup

Appendi9 > 0 Percentage o: C-ildren entertained 5it- Mo!ilee,ices

'4


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Appendi9 ? 0 Marketing /egions@ Acti,e Users@ Market #-are

Ta!le 3 Markets i,ided !y /egionT3e @ollo


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' %564.00TOTA

'

>=@>+*)DD

'7


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Ta!le + 0 Mo!ile Apps Usage

Users o: mo!ile apps 5orld5ide !y region (*D*3*D?" according to Portio/esearc-

*D* *D+ *D?App usersurope '% '# '&"ort3 A!erica &7 &0Middle >ast XA@rica

&4 & &'

1atin A!erica % &0 &0#ource& [ Portio esearc3 (Marc3 '0&+ Via [

!o*iT3inking

,ource D-lo*al !o*ile statistics '0& ,ection >E. "obiThinking.Mo*iT3inking May'0&. /e*. && )ec. '0&.

Appendi9 0 /e,enue PredictionsIn order to predict our re2enues


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7. Con2ersion o@ Total Acti2e sers to )aily Acti2e sers o@ &. >?cluding t3eunusual case o@ PuHHles and )ragons t3e con2ersion rate a2erages 6 @ort3e entertain!ent category. T3ere@ore t3is assu!ption is relati2elyconser2ati2e as


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Appendi9 E0Markets (In etail"

Ta!le 0 American Market

CountryTotal

Population

Num!er o:C-ildren(=3


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Italy 6&'6&'54 55%6&5# 5 &%5#655 744%474 5&.'0 #&4&&1at2ia '&%&5#0 &%''46 5 %6&' %4000 &0.70 4'&5#

1it3uania 5'576& '0%4 &0 '0% 50%4 .50 %#&'1u?e!*ou

rg50%074 6'&6 '5 &554 6#'7& 4'.00 '#674

Malta 40%#6 4'06' 5 '&0 5#7% &0.00 5##"et3erlan

ds&6706' &%#&5 40 7%'54& '0'%#&0 54.00 &0%60%7

Poland #4&5'#4 6%4%47 &5 554'4' 64%476 '.00 &4%7#%Portugal &07#&45% &%5' '5 '%6'# &4%&45' 5.00 5''00#o!ania '#504 '&%544' &0 '&%544 4#&4' &4.00 4#7640,lo2akia 54#0## 5660%% &6%# %006& 7.00 6044,lo2enia &%%66&7 &7#'#4 &5 '674 '#%07# '7.60 7%7#6

,pain 4704'%#4 46&44&% 50 '07'&0 67#0000 55.40 756&'0,> s!artp3one penetrationE. Telecompaper. Teleco!paper "o2e!*er '0&&. /e*. &&

"o2. '0&.7. D,!artp3one penetration '4 in Argentina '0 in Me?ico &4 in BraHilE. /!/ %mericas. C /ireless

Intelligence on all T3ings /ireless May '0&'. /e*. # "o2. '0&.#. D,!artp3one Penetration ates *y Country\ /e a2e -ood )ata (Fnally+E. To!iA3onen Consulting

)ece!*er '0&&. /e*. % "o2. '0&.

'


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%. DT3e &5 Countries


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Appendi9 D 3 CompetitorsT3is ta*le s3ontertain!e

nt

Be=entertain!ent

Rentertain!e

nt

PuHHles and)ragons

J&'7'5.00

0.5 '6 cents J7.#5 0.7>ntertain!e

nt

King o@Mat3

"A "A "A "A 7 >ducation

Arit3!eTick "A "A "A "A 0.7 >ducation

Mat3 Tutor1ite

"A "A "A "A 0.6 >ducation

)ragonBo?5]

J&'5.00 "A "A "A 0.& >ducation

)ragonBo?&'] J''''.00 "A "A "A 0.04 >ducation

A2erage &5 cents J4.'4

Sources:www.thinkgaming.com,www.appannie.com,www.xyo.net

4
http://www.thinkgaming.com/http://www.thinkgaming.com/http://www.appannie.com/http://www.appannie.com/http://www.appannie.com/http://www.xyo.net/http://www.thinkgaming.com/http://www.appannie.com/http://www.xyo.net/


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Appendi9 0 Marketing@ Translation@ and C1M 'oan Payments

Month Monthly

Revenue

MonthlyMarketingExpense

LanguageTranslation

Expense

SalariesExpense

Monthly CMFLoan Payments

1 $1,496.25 $299.25 $0.00 $4!.1"2 $1,!20.!1 $"64.16 $0.00 $910.41

" $2,4!".1 $496.4 $0.00 $1,241.!54 $",419.5 $6!".95 $2,000.00 $1,09.!

5 $4,215.0 $!4".01 $2,000.00 $2,10.54

6 $4,92".5 $9!4.1 $0.00 $2,461.!

$6,422.14 $1,2!4.4" $2,000.00 $",211.0

! $,19.10 $1,54".!2 $2,000.00 $",!59.55

9 $!,!95.61 $1,9.12 $0.00 $4,44.!1

10 $10,22".04 $2,044.61 $2,500.00 $5,111.52

11 $11,4!5.25 $2,29.05 $2,500.00 $5,42.62

12 $12,29.55 $2,545.91 $0.00 $5,000.00 $6,"64.!

1" $14,6"!.19 $2,92.64 $2,500.00 $5,000.00 $,"19.10

14 $16,451.5" $",290."1 $2,500.00 $5,000.00 $!,225.6

15 $1!,2".9" $",64.59 $0.00 $5,000.00 $9,11!.9

16 $20,505.62 $4,101.12 $2,500.00 $5,000.00 $10,252.!1

1 $22,".92 $4,54.5! $2,500.00 $5,000.00 $11,"6!.96

1! $24,999.20 $4,999.!4 $0.00 $5,000.00 $12,499.60

19 $2,654.1" $5,5"0.!" $2,500.00 $5,000.00 $1",!2.020 $"0,"5!.!1 $6,01.6 $2,500.00 $5,000.00 $15,19.41

21 $"",16!.!" $6,6"". $0.00 $5,000.00 $16,5!4.41

22 $"6,5"4.!! $,"06.9! $2,500.00 $5,000.00 $1!,26.44

2" $40,000.!4 $!,000.1 $2,500.00 $5,000.00 $20,000.42

24 $4",629.21 $!,25.!4 $0.00 $5,000.00 $21,!14.61

25 $44,29".64 $!,!5!." $5,000.00 $21,554.1!

26 $4",10!."6 $!,621.6 $5,000.00 $20,41".16

2 $40,!26."2 $!,165.26 $5,000.00 $1,65.66

2! $",950.!4 $,590.1 $5,000.00

29 $"4,!1"."1 $6,962.66 $5,000.00

5


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"0 $"1,62."2 $6,"25.46 $5,000.00

"1 $2!,526.16 $5,05.2" $5,000.00

"2 $25,5!!.91 $5,11.! $5,000.00

"" $22,!5!."6 $4,51.6 $5,000.00

"4 $20,"5".44 $4,00.69 $5,000.00

"5 $1!,0.6! $",615.54 $5,000.00

6


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Appendi9 * 0 Income #tatements

Inco!e ,tate!ent (Pro=ected+ @or ear '

8rudite #cience Inc)Income #tatement

7ear *(7ear 8nd"

/8V8NU8#

e2enues @ro! -a!eJ

7700Translation >?pense &000CM8 Pay!ent 7%&6Marketing >?penses &5&66 660#'$ross /e,enues &&'ProFt ,3aring >?pense ''#0

Net /e,enuesJ

#%#8HP8N#8#

ent >?penseJ

'000Internet ,er2ice >?pense 400Internet osting >?pense 0/ireless Telep3one ,er2ice 60$Lce ,upplies 50tilities #Meals and >ntertain!ent 500

Tra2el >?pense 00#alaries 89pense$


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'7#57

#


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40


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Appendi9 + 0 Balance #-eets

Balance #-eet (Pro6ected" (7ear * 8nd"

8rudite #cience Inc)

Balance #-eet

As at 7ear 8nd (7ear *"

A##8T#Current AssetsCas3 on and J 4%56%Co!puter ,o@t


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Balance #-eet (Pro6ected" (7ear + 8nd"


Balance #-eetAs at 7ear 8nd (7ear +"

A##8T#Current AssetsCas3 on and J 74067Co!puter ,o@t


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Balance #-eet (Pro6ected" (7ear < 8nd"


Balance #-eetAs at 7ear 8nd (7ear


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Appendi9 < 0 #5eet Mat-;s Visual Inter:ace

T3is inter@ace


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are annoyed *y t3e ad2ertising


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,!artp3oneSTa*let sers iPad or iPad'

47


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Campaign Campaign *

Icon

I!pressions #%& '600

Clicks ' &

Click:T3roug3 ate 0.7 0.%'

Costs J#.'7 J#.#6

>rudite is currently running a t3ird test ca!paign

Business Plan Mobile

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