Business plan Metavector - B Mariman

Information and Communications

Business plan Metavector Siemens Atea


The Company January 2002 • 2

Market drivers



Market positioning VAS

Service gateways

Router Modem

Broadband Connectivity

to One Device

Connectivity to Multiple devices on Home Network

Dynamic Delivery Of New Services

Remotely Managed & Upgradable

2000 - 2001 2001 - 2002 2002 - 2004



The dream will come true … but not by itself



Penetration Potential

Revenue Growth

Potential

(per

customer)

• Firewall

•  VoIP Telephony

•  Internet Access Sharing

•  Energy Management

•  Home Automation/ Home Control

•  File Sharing-Printer Sharing

•  Healthcare

•  Music streaming

•  Meter reading

•  Back up / Restore

•  VPN

•  Home / Office Security

•  Gaming



PBX functionality’s (Voice IP centrix)

residential

low end

residential

high end

small enterprise branch office small office home office

SE

RV

ICE

S

INTERNET ACCESS : serial + router single user INTERNET ACCESS : cable modem

Interactive video

multiple user INTERNET ACCESS – cable Modem

DTV (digital television)

standard telephony – max 2 ports enhanced telephony - > 2 ports

Information services: printer server, file server , intranet, firewall

home / office alerting home / office automation

additional information services: i.e. back-up / restore

energy management

home networking

VPN

office networking

PBX connectivity (existing S0-plant)



Service Gateway Provider

Service Integrator

Telco

Device and Solution Provider

End-user

Service Provider



Service Gateway Provider

Service Integrator

Esco Transco

Metco

Device and Solution Provider

End-user Service Provider



ISG ... not a single market

Residential Market   Telemetry

  Multimedia

  Home Control and Automation, (incl. HVAC)

  Security

  Office (VPN/firewall, device sharing, office server)

Business Market (SOHO, SME, branch office)   Office (VPN/firewall, device sharing, office server)

  Security, Home Control and Automation, (incl. HVAC)



Telephony

Information

Security

HVAC

• PC • Printer • WR-CD • File Server Audio/Video

• DVD • CD • Satellite • VCR

• Heater • AC • Dampers

Lighting

• Outdoor lighting •  Indoor lighting • Accent lighting

• Analog phones •  ISDN phones • Voice mail • Door phones •  Intercom

• Perimeter Security • Panic Button •  Intrusion Detector • Fire Detector • Moisture Detector

ISG Attane



Attane ISG

... VoIP over Ethernet ADSL SHDSL Cable

WAN Ethernet ADSL SHDSL CABLE

LAN

Ethernet HomePNA

WLAN

Parallel

Analogue (POTS) ISDN (S0)

ISG

USB

Attane

EHS EIB / LonWorks Batibus / X10



SOHO/SME Markets Market drivers and trends Market drivers •  SOHO and SME markets larger than enterprise markets!

(f.i. Belgium but also Europe) •  SOHO and SME’s adopting fast to broadband and

internet •  Teleworking is growing each year •  Cost of ownership of ITC equipment of small branch

offices are very high. •  Residential Service providers and operators start

targeting the SOHO market to increase their ARPU.

Services of interest   VPN and Firewall management   Office management   VoIP (Gartner)   Other enhanced services



VPN

SOHO Markets Office Centric Applications

VAS SPs

Internet Office Mgt

IP Centrex

Internet

E-mail

WLAN

Multiple Services bundled into Flexible Business Offerings

SO

HO

/S

ME M

ark

ets

VoIP

VAS Enabler Printer

Data Center

Backup/ Restore



VPN

BusinessMarkets: e-Office Server

VAS SPs

IP Centrex

Internet

E-mail

WLAN


VAS Enabler Printer

Data Center

Backup/ Restore



SOHO Market Competitive situation Integrated Telecommmunication Platforms +  One box solution   Cheap compared to PC solution   No fans, always-on box   Less scalable f.i. Mitel 3050 (1900$)

PC servers + specialised access equipment   Performance   Scalable   Expensive   Higher TCO



About home networks…



Self-managing Networks

Revenue generating

Applications

Demand-oriented Infrastructure & Technology

Telenet’s network must allow for revenue generating applications & cost effectiveness

Efficiency of infrastructure

Optimized utilization

Additional revenues



Business markets: VAS (e.g. OfficeSecurity)

VAS SPs

Alarm services

Internet

IP Centrex

Internet

Office Security

Hotspot Access


PWLAN Service

VoIP

VAS Enabler Carrier’s Carrier

Electrabel

Energy mgt.



The VAS Clusters (1)

  Information services   Internet sharing   File server   Printer server   Personal email server   Personal webserver   Firewall   VPN server & client   Back-up and restore

  Healthcare

  Home Control   Home System Management   Home System Alerting

(intrusion / fire / gas)   Home Entry   Remote Appliance Controls

  Home Management   Shopping List   Calendar   Address Book   Family portal   Photo application   Remote metering   Energy Management



The VAS Clusters (2)

  Entertainment   Video/Music on Demand   Games on Demand   Cable Package

  Information Retrieval

  Telephony

  Additional Lines (VoIP)

  Video Conferencing

  Custom Routing

  Personalized Mailboxes

  Alerting & Chat

  Unified messaging

  Multi party calls

  Personalized voice mail

  GSM, UMTS connection

  Personalised mobility server



Break-even

A better business model

Distance Learning

Bandwidth Upgrade

High-Perf. Gaming

iRadio

eMusic

Access-Only Network

Mono

Basic Access €34.95 / mo.

Duo

Premium Access €44.95 / mo.

Business User/Quattro

Deluxe Access €69.95 / mo.

Multipoint Video Conferencing

Broadcast news

Secure VPN Access

Rich Media Content

Applications

IP



IP Interconnect Model: increase ARPU

• Policy implementation for Applications

• Manage services on a per subscriber level

• Enable users to self-provision services for a certain amount in time > Microbilling

• Flexible Pricing Schemes Bottom Line: Distribution of Services become

chargeable on an individual level (e.g. VPNs) We deliver a Solution, Not a Box nor Software Package which is tailored to your Business and Market requirements and Opportunities



  The “Service Aggregator” is the exchange between the “Service Gateway” or “Gateway Operator” and the “Service Provider” or “VAR” delivering the value added services

  The “service aggregator” is responsible for a number of functions:   Provide a standard platform to implement and distribute services across the

registered gateways -> OSGI   Interface to different billing systems   Foresee the “gateway operator”, “service provider” or “VAR” from the

necessary provisioning systems. -> OSGI   Foresee a “customer database”.   Foresee a “call center”.

  The “service provider” able to develop standard based applications which can run on different gateways thorough the “Service aggregator” installed gateways -> OSGI

Service Gateways

Gateway Operator

Service Provider

VAR

Service Aggregator



UDP TCP

IP

Sockets

Linux Operating System

Network API Driver

OSGI Framework (Java Service space)

Specific Services

OSGI API

Specific Server Hardware (Printer, IDE Drive)

Service 1

File Service

Fault, Performance, Security, Provisioning Mgt, API Driver

Java Virtual Machine

Printer Service

VPN Service

Device Access Model

Bundle Model

Service Life cycle

Management

HTTP Service

OSGI Log Service

Client Access Service

Config Data

Service

Persistent Data

Service

Service 2 Service N



  OSGI provides   Leverage and link between two key market trends

  The ubiquity of broadband connectivity and Internet access in homes, offices, vehicles and mobile/portable devices.

  The emergence of new applications and services in networks and networked devices.

  Dynamic delivery of managed services.   link between Internet services and networked devices

  Ease of Service Provisioning.   Without any interaction of the user, all services provided in

this java archive file will be deployed onto the gateway   Platform independent.

  OSGi can run on all platforms without having to modify the framework and/or any service implementations

  Predefined set of built-in services .   Log service   Device access   Servlet and JSP framework support   ...

Business plan Metavector - B Mariman

Technology

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